GW Asset Management LLC

GW Asset Management is a fee-based, state-registered investment adviser that offers model portfolios and portfolio management to a broad set of clients, including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations and other business entities. The firm also provides consulting, investment research, and tactical signals specifically for financial professionals and other investment advisers.

GWAM’s investment approach centers on strategic and tactical, quantitative model portfolios that typically use ETFs, ETNs, equities, corporate debt and mutual funds, and may include alternative or private placements when suitable. The firm uses technical, cyclical (relative strength) and fundamental analysis to drive model allocations and delivers continuous updates and portfolio management on either a discretionary or non-discretionary basis, while allowing clients to impose limits on modeled holdings.

What is noteworthy is the firm’s operational ties: principals maintain an ownership and referral relationship with a broker‑dealer and the firm discloses a chief compliance officer who also serves as outside counsel and a shareholder at a law firm, which the brochure identifies as a potential source of conflicts to be managed. The adviser is newly formed and reports no assets under management but emphasizes providing model solutions to pension/institutional clients and to other advisers — a service mix that is less common among firms without active registered advisors.