Gwendolyn J. Floyd, CPA, CFP(R)
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The firm provides financial planning and related advisory services to individuals (including both non‑high‑net‑worth and high‑net‑worth clients), families, and businesses, delivering written plans and consultations based on each client’s situation and objectives. It does not manage client assets, does not take custody or discretionary authority, and its recommendations are typically implemented by clients through third‑party custodians.
In forming advice the firm emphasizes long‑term, low‑cost, buy‑and‑hold strategies and uses fundamental analysis to recommend diversified portfolios, primarily composed of mutual funds and ETFs, with security‑specific reviews available on request. Financial planning engagements are structured as hourly, fixed‑project, or fixed annual arrangements rather than percentage‑of‑assets fees, and regular reviews or plan updates are provided when contracted or requested.
What is distinctive about this firm compared with many peers is that the principal also serves as a registered representative of a broker‑dealer and operates an affiliated accounting practice that offers tax and accounting services, with a substantial portion of the principal’s time devoted to those accounting activities; clients are not required to use those ancillary services. The combination of offering individual and high‑net‑worth financial planning while not managing assets, using non‑AUM fee arrangements, and maintaining broker‑dealer and accounting affiliations is uncommon for firms categorized primarily as investment managers.
Client services
Expertise
Fee options
Fixed annual fee typically ranging from $11,200 to $16,800; Fixed project fee based on estimated hours multiplied by $350/hour
$350 per hour
Fee-only: Hourly rate of $350 per hour; Fixed annual fee typically ranging from $11,200 to $16,800; Fixed project fee based on estimated hours multiplied by $350/hour
Main office
412 Nantasket Avenue
Hull MA 02045
Advisors at this office
1
Most active in
Massachusetts
Also doing business as
Floyd, Gwendolyn J. · Floyd, Gwendolyn Jeanne · Gwendolyn J. Floyd, Cpa, Cfp(r)
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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