Hall Financial Wellness

Hall Financial Wellness primarily serves employer-sponsored retirement plans — including 401(k), profit sharing, 403(b), non-qualified deferred compensation, 457(b), SEPs, SIMPLE IRAs and cash balance plans — providing plan-level management and consulting services. The firm also offers portfolio management and financial planning for individuals, though its assets and practice are concentrated on workplace retirement plans and it reports few or no individual clients.

The firm’s work centers on fiduciary consulting and plan-level investment advice, including development of investment policy statements, vendor selection and ongoing monitoring, and administration of RFP processes and vendor transitions. It can act as a non-discretionary ERISA 3(21) co-fiduciary or, when engaged, as a discretionary 3(38) investment fiduciary, and it emphasizes mutual-fund based allocations, fundamental analysis, and use of analytics such as Morningstar and Fi360 with a long-term investment orientation.

What distinguishes the firm from many peers is its focus on pension consulting and serving pension or profit-sharing plan clients while reporting primarily non-discretionary assets under management — a combination that is less common among investment-manager firms. The firm is small in scale (approximately $3.626 million AUM) and provides hands-on services such as employee education, plan design review, fee negotiation and ongoing plan oversight that larger consultants also offer.