Hanai Financial

Hanai Financial primarily provides investment management for pooled vehicles and institutional clients while also offering financial planning and educational seminars to individuals, charitable organizations, and businesses. The firm is fee-only and, while it employs the percentage-of-AUM billing common among its peers, it reported $0 in assets under management as of December 31, 2023, reflecting its recent registration in 2023.

The firm emphasizes a passive, asset-allocation-based approach using mutual funds and ETFs and develops individualized investment policies and allocation targets for each engagement. Accounts may be managed on a discretionary or non-discretionary basis, are reviewed periodically, and trades are implemented on an individual-account basis rather than via aggregated block trading.

Distinctive aspects of the practice include offering public educational seminars and speaking engagements, providing hourly financial planning engagements, and explicitly serving individual (non‑high‑net‑worth) clients without a stated account minimum — features that are uncommon for firms focused on pooled or institutional assets. The advisory practice is small and newly formed and relies on third‑party custodial platforms such as Charles Schwab and Altruist for custody, execution, and operational support.