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Harbor Hills Financial Advisors

Updated today

Client AUM

$123,600,000

Clients

141

Advisors

3

across 2 offices

About

Harbor Hills provides advisory services primarily to individual and high‑net‑worth clients through ongoing portfolio management and financial planning. The firm creates individualized Investment Policy Statements, offers tailored allocation recommendations, and performs regular portfolio monitoring and reporting.

Investment decisions are guided by fundamental analysis and may include long‑term and short‑term trading, model allocations, and the use of margin; recommended instruments include mutual funds, equities, fixed income, real estate funds, commodities, annuities, and ETFs (including precious metals ETFs). Harbor Hills generally seeks discretionary trading authority, documents client risk tolerances, and conducts at least quarterly account reviews.

What is most notable relative to peers is that Harbor Hills charges performance‑based fees for qualified clients in addition to asset‑based fees, and it discloses controls intended to address the conflicts that can arise from side‑by‑side management. The firm also requires clients to use a specific custodian (Charles Schwab Advisor Services), may receive related research and services from that custodian, and recently transitioned to SEC registration while operating with a small advisory team.

Client services

Financial planning Portfolio management

Expertise

Annuities Real estate investing

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Fee options

Percentage

1.50% annually

Project-based

$200 to $500 per hour

Performance-based

15.00% of capital appreciation quarterly (for qualified clients)

Main office

See office

1485 East Valley Road Suite 2

Montecito CA 93111

Advisors at this office

2

Most active in

California · Texas

Also doing business as

Harbor Hills Financial Advisors · Harbor Hills, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Anthony P

Series 63, Series 65

Montecito, CA

Harbor Hills Financial Advisors

Anthony Purpero is a financial advisor at Harbor Hills Financial Advisors with 48 years of industry experience. He holds Series 63 and Series 65 certifications and has previously worked at firms including ChangePath, LLC, Sorrento Pacific Financial, LLC, PartnerVest, and Citigroup Global Markets. He is based in Montecito, CA. Harbor Hills Financial Advisors provides advisory services primarily to individual and high-net-worth clients through ongoing portfolio management and financial planning. The firm emphasizes individualized Investment Policy Statements, tailored allocation recommendations, and regular portfolio monitoring, with investment approaches that include fundamental analysis, discretionary trading, and the use of various instruments such as mutual funds, equities, fixed income, and ETFs.

Annuities Real estate investing
user avatar

Marcos A

Series 65, Series 63

Montecito, CA

Harbor Hills Financial Advisors

Marcos Alvaro is a financial advisor at Harbor Hills Financial Advisors with 13 years of industry experience. He previously worked at JP Morgan Securities for nine years before joining Harbor Hills. Outside of his advisory role, he is the owner and operator of Junior Varsity Naturals, Inc., a company that manufactures and sells natural deodorant products for children through online channels. Harbor Hills Financial Advisors provides portfolio management and financial planning services primarily to individual and high-net-worth clients. The firm emphasizes individualized investment strategies, regular portfolio monitoring, and employs fundamental analysis to guide diverse investment decisions.

Annuities Real estate investing
user avatar

Conner R

Series 66

Santa Barbara, CA

Harbor Hills Financial Advisors

Conner Rehage is a financial advisor at Harbor Hills Financial Advisors with 13 years of industry experience. He holds a Series 66 designation and has worked at several firms including Partnervest Advisory Services and Sorrento Pacific Financial. Rehage serves as a board trustee for the UCSB Foundation, contributing to the management of its private philanthropy resources. Harbor Hills Inc. provides portfolio management and financial planning services primarily to individual and high-net-worth clients. The firm emphasizes written Investment Policy Statements and fundamental analysis, offering tailored plans with discretionary management and periodic account reviews.

Annuities Real estate investing
View complete list of advisors at this firm
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