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Hardy Reed, LLC

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Client assets under management

$1,627,391,845

Clients

351

58% high-net-worth

Advisors

13

of 18 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

27

Very Low

Average account size

$4,636,444

About

Hardy Reed advises individuals (including high-net-worth clients), trusts and estates, pension and profit‑sharing plans, charitable organizations, corporations and other business entities. The firm provides financial planning, wealth and investment management as well as fiduciary consulting and pension advisory services.

The firm’s investment process emphasizes fundamental analysis and long‑term portfolio construction implemented chiefly through mutual funds, ETFs, separately managed accounts and selected sub‑advisers, with customization based on each client’s goals, tax profile and liquidity needs. For certain held‑away retirement and participant accounts, Hardy Reed uses a third‑party aggregation platform and an order‑management system to implement tax‑efficient asset location and opportunistic rebalancing while avoiding direct custody of client credentials.

Hardy Reed is CEFEX‑certified and offers fiduciary training and consulting services, including assistance related to ERISA 3(38) and preparation for CEFEX certification, services that are less common among multi‑team advisory firms. The firm also typically recommends Fidelity for custody and discloses that it receives institutional software, research and operational support from that relationship, which it identifies and manages as a potential conflict of interest.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Consulting

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Flat fees up to $10,000 for financial planning; up to $50,000 for fiduciary and pension consulting services; negotiable

Percentage

Negotiated up to 1.5% annually; fees may be flat or tiered as agreed in client agreement

Project-based

Up to $250 per hour for financial planning, fiduciary, and pension consulting services

Other

Minimum fee: Generally $10,000 minimum annual fee for investment management services, negotiable Fee-only: Flat or fixed fees up to $10,000 for financial planning; negotiable; hourly fees up to $250/hour

Main office location

Hardy Reed, LLC

101 S. Front Street

Tupelo MS 38804, United States

Number of offices

3

Most active in

Alabama · California · Florida · Georgia · Louisiana · Mississippi · New York · North Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John H

Series 63, Series 65

Oxford, MS

Hardy Reed, LLC

John Hardy is a financial advisor at Hardy Reed, LLC in Oxford, MS, with 22 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Hardy Reed since 2011. Hardy Reed provides financial planning, wealth management, and investment management services to individuals, trusts, estates, and institutional clients. The firm employs a customized financial planning process with a focus on fundamental analysis and long-term strategies, offering both discretionary portfolio management and nondiscretionary advice.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Gary W

CFA®, Series 63, Series 65

Oxford, MS

Hardy Reed, LLC

Gary Wilson is a CFA® charterholder with three years of industry experience, currently serving as a financial advisor at Hardy Reed, LLC. His prior experience includes roles at ALPS Distributors, Inc and Vulcan Value Partners, as well as a long tenure at Southeastern Asset Management. Outside of his advisory work, he is involved with Magnolia By the Sea, LLC, managing a vacation rental property. Hardy Reed provides financial planning, wealth management, and investment management services to individuals, trusts, estates, and institutional clients. The firm employs a fundamental, long-term investment approach and offers fiduciary and pension consulting services, managing approximately $2.36 billion in discretionary assets.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
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Anthony S

Series 65

Tupelo, MS

Hardy Reed, LLC

Anthony Savage is a financial advisor at Hardy Reed, LLC with two years of industry experience. He holds a Series 65 designation and has worked previously in renovation services and response services. Hardy Reed provides financial planning, wealth management, and investment management to individuals, trusts, estates, and institutional clients. The firm uses a customized financial planning process with a focus on fundamental analysis and long-term strategies, and offers fiduciary services, pension consulting, and both discretionary and nondiscretionary portfolio management.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Steven Paul H

Series 65

Tupelo, MS

Hardy Reed, LLC

Steven Paul Hyland is a financial advisor at Hardy Reed, LLC with one year of industry experience. He holds a Series 65 designation. Outside of his advisory work, he is a limited partner in a farming operation in Vicksburg, Mississippi. Hardy Reed provides financial planning, wealth management, and investment management services to individuals, trusts, estates, and institutional clients. The firm employs a process centered on customized financial plans and long-term strategies, offering both discretionary portfolio management and nondiscretionary advice.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

George R

Series 63, Series 65

Tupelo, MS

Hardy Reed, LLC

George Reed is a financial advisor with Hardy Reed, LLC in Tupelo, MS, holding Series 63 and Series 65 licenses and bringing 22 years of industry experience. He has been with Hardy Reed since 2011. Outside of his advisory role, Reed serves on the boards of several local businesses, including as Treasurer for RW Reed Co. and Chairman of the Board for Stonewater Adolescent Recovery Center. Hardy Reed provides financial planning, wealth management, and investment management services to individuals, trusts, estates, and various institutional clients. The firm employs a customized financial planning process with a focus on fundamental analysis and long-term strategies, managing assets through mutual funds, ETFs, and separately managed accounts.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Grantham H

Series 65

Tupelo, MS

Hardy Reed, LLC

Grantham Hill is a financial advisor with Hardy Reed, LLC in Tupelo, MS, holding a Series 65 designation. He is part of a 12-advisor team at the firm. Hardy Reed advises individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, corporations, and other business entities. The firm’s investment process focuses on fundamental analysis and long-term portfolio construction, employing mutual funds, ETFs, separately managed accounts, and selected sub-advisers, with customization based on clients’ goals and circumstances.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Brandy S

Series 65

Tupelo, MS

Hardy Reed, LLC

Brandy Stanford is a financial advisor at Hardy Reed, LLC with one year of industry experience. She holds a Series 65 credential and previously worked at Renasant Corp for 13 years. Hardy Reed provides financial planning, wealth management, and investment management services to individuals, trusts, estates, and institutional clients such as pension and profit-sharing plans and charitable organizations. The firm emphasizes customized financial plans, long-term investment strategies, and fiduciary services including ERISA 3(38) investment management and pension governance consulting.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Yale M

Series 65

Madison, MS

Hardy Reed, LLC

Yale Murphy is a financial advisor at Hardy Reed, LLC with a Series 65 credential and nine years of industry experience, including prior work at HUB International Gulf South. He joined Hardy Reed in 2024 and is based in Madison, MS. Hardy Reed provides financial planning, wealth management, and investment management services to individuals, trusts, estates, and various institutional clients. The firm employs a customized financial planning process and long-term investment strategies, with a focus on fiduciary services and pension governance consulting.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Kenneth P

Series 63, Series 65

Oxford, MS

Hardy Reed, LLC

Kenneth Parkinson is a financial advisor at Hardy Reed, LLC in Oxford, MS, with 21 years of industry experience. He holds Series 63 and Series 65 designations and has been with Hardy Reed since 2011. Hardy Reed provides financial planning, wealth management, and investment services to individuals, trusts, estates, and institutional clients, including pension and profit-sharing plans. The firm uses a customized financial planning process and primarily employs fundamental analysis with long-term investment strategies, offering both discretionary portfolio management and nondiscretionary advice.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Anita G

Series 63, Series 65

Tupelo, MS

Hardy Reed, LLC

Anita Giglio is a financial advisor at Hardy Reed, LLC with six years of industry experience. She holds Series 63 and Series 65 licenses and has been with Hardy Reed since 2011. Hardy Reed provides financial planning, wealth management, and investment management services to individuals, trusts, estates, pension plans, charitable organizations, corporations, and other business entities. The firm uses a customized financial planning process with a focus on fundamental analysis and long-term strategies, offering both discretionary portfolio management and nondiscretionary advice.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Frank R

Series 65

Tupelo, MS

Hardy Reed, LLC

Frank Riley is a financial advisor at Hardy Reed, LLC with four years of industry experience. He holds a Series 65 designation and has been with Hardy Reed since 2020. In addition to his advisory role, Riley serves as a Research Associate III at Mississippi State University’s John C. Stennis Institute of Government and Community Development, focusing on business development. Hardy Reed provides financial planning, wealth management, and investment management services to individuals, trusts, estates, and institutional clients. The firm employs a customized financial planning approach with an emphasis on fundamental analysis and long-term strategies, offering both discretionary portfolio management and nondiscretionary advice.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Margaret J

CFP®, Series 63, Series 65, Series 66

Oxford, MS

Hardy Reed, LLC

Margaret Justus is a CFP® professional with 12 years of industry experience, currently serving as an advisor at Hardy Reed, LLC. She has been with Hardy Reed since 2006 and previously worked at the University of Mississippi from 2014 to 2016. Hardy Reed provides financial planning, wealth management, and investment management services to individuals, trusts, estates, and institutional clients. The firm employs a customized financial planning process with a focus on fundamental analysis and long-term strategies, offering both discretionary portfolio management and nondiscretionary advice.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Richard H

CFP®, Series 63, Series 66

Tupelo, MS

Hardy Reed, LLC

Richard Hill is a CFP® with 19 years of industry experience, currently serving as a financial advisor at Hardy Reed, LLC since 2011. He holds Series 63 and Series 66 licenses. Outside of his advisory role, Hill is a high school football official. Hardy Reed provides financial planning, wealth management, and investment management services to individuals, trusts, estates, and institutional clients, employing a customized planning process and primarily long-term investment strategies.

Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired
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