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Harmony Asset Management LLC

Updated today

Client AUM

$368,773,190

Clients

266

Advisors

7

across 4 offices

About

Harmony Asset Management provides discretionary portfolio management and financial planning to individuals (including high‑net‑worth clients), small corporations, trusts, and mission‑based nonprofit organizations, and also offers a fee‑based educational program called Harmony Wealth Academy. Its nonprofit practice, Harmony NonProfit, explicitly includes investment policy statement development, cash‑flow analysis, manager due diligence and back‑office operations support tailored to organizational needs.

The firm describes a long‑term, risk‑aware investment process that combines fundamental analysis with proprietary technical indicators to build concentrated, multi‑asset portfolios across equities, fixed income, ETFs, REITs and alternative vehicles, and it may engage independent third‑party managers when appropriate. Accounts are managed on a discretionary basis with client‑imposed restrictions accepted in writing and periodic reviews at least annually or when client circumstances change.

A few features distinguish HarmonyAM from many peers: certain advisory professionals are licensed insurance agents and may receive commission‑based compensation for insurance sales, the firm operates from five offices (more than is typical for team firms), and although HarmonyAM generally avoids leverage it discloses that margin or borrowing may be used in ETFs, third‑party managers and, in limited circumstances, separately managed accounts. The firm also runs an outcome‑based financial capability program that it treats as educational only and that does not create an advisory relationship unless a separate agreement is executed.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Wealth management ESG / Sustainable investing Options & derivatives strategies

Occupation focus

Founder/Business Owner

Demographic focus

Values-based investing

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Fee options

Fixed

Financial planning one-time fees starting at $5,000; Harmony Wealth Academy programs range from $97 to $5,000

Percentage

$0 - $500,000: 2.00% $501,001 - $1,000,000: 1.75% $1,000,001 - $3,000,000: 1.65% Above $3,000,000+: Negotiable

Commissions

Certain advisory professionals receive commissions for insurance product sales

Project-based

Additional financial planning work charged at $300/hour

Subscriptions

Harmony Wealth Academy program fees ranging from $97 to $5,000 per program

Other

Account minimum: $500,000 Fee-only: Financial planning fees typically start at $5,000 (one-time negotiated fee); additional hourly work charged at $300/hour

Main office

See office

16220 N. Scottsdale Road, Suite 300

Scottsdale AZ 85254

Advisors at this office

4

Most active in

Alabama · Arizona · California · Florida · New York · South Carolina · Texas

Also doing business as

Expansion Funds America · Expansion Funds America LLC · Harmony Asset Management LLC · Harmony Nonprofit · Harmony Wealth Academy · Rosenfield, Alan E.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael A

Series 65

Tampa, FL

Harmony Asset Management LLC

Michael Aloian is a financial advisor at Harmony Asset Management LLC in Tampa, FL, holding a Series 65 designation with four years of industry experience. He previously worked at Charlotte State Bank & Trust for 16 years before joining Harmony in 2022. Harmony Asset Management provides discretionary portfolio management and financial planning primarily for individual and high-net-worth investors, as well as mission-based organizations through a dedicated nonprofit advisory. The firm employs a long-term, risk-averse investment approach based on fundamental analysis and diversified multi-asset allocations, supplemented by proprietary technical models to time transactions.

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Stuart H

Series 63, Series 65

Auburn, AL

Harmony Asset Management LLC

Stuart Henley is a financial advisor with Harmony Asset Management LLC in Auburn, Alabama, holding Series 63 and Series 65 credentials and bringing 41 years of industry experience. His prior roles include positions at Morgan Stanley and Morgan Stanley Private Bank from 1999 to 2018. Harmony Asset Management provides discretionary portfolio management and financial planning to individuals, small corporations, trusts, and nonprofit organizations. The firm employs a long-term, risk-aware investment approach that combines fundamental analysis with proprietary technical indicators to construct diversified, multi-asset portfolios, managing accounts on a discretionary basis with client-imposed restrictions.

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Mark E

Series 63, Series 65

Scottsdale, AZ

Harmony Asset Management LLC

Mark Eisenhut is a financial advisor with Harmony Asset Management LLC, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. His prior roles include positions at Mercer Investments, The Vanguard Group, and USAA. Since 2025, he has also served as the executive director of Harmony NonProfit, a nonprofit advisory business affiliated with his firm. Harmony Asset Management provides discretionary portfolio management and financial planning to individuals, small corporations, trusts, and mission-based nonprofit organizations. The firm employs a long-term, risk-aware investment process that combines fundamental analysis with proprietary technical indicators to create diversified, multi-asset portfolios.

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Kenneth J

Series 66

Scottsdale, AZ

Harmony Asset Management LLC

Kenneth Jobson is a financial advisor with Harmony Asset Management LLC in Scottsdale, AZ, holding a Series 66 designation and bringing 11 years of industry experience. His prior roles include positions at Morgan Stanley Smith Barney, Platinum Wealth Partners, and Hayden Royal. Harmony Asset Management provides discretionary portfolio management and financial planning primarily for individual and high-net-worth investors, as well as mission-based organizations through a dedicated nonprofit advisory. The firm employs a long-term, risk-averse investment approach based on fundamental analysis and diversified multi-asset allocations, supplemented by proprietary technical models to time transactions.

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Alan R

Series 63, Series 65

Scottsdale, AZ

Harmony Asset Management LLC

Alan Rosenfield is a financial advisor with Harmony Asset Management LLC in Scottsdale, AZ, holding Series 63 and Series 65 credentials and bringing 22 years of industry experience. He has been with Harmony Asset Management since 2005. Rosenfield is a managing member of Harmony Research & Compliance LLC, which provides research ideas, investment strategies, and compliance services to Harmony AM. Harmony Asset Management offers discretionary portfolio management and financial planning primarily for individual and high-net-worth investors, as well as mission-based organizations through a dedicated nonprofit advisory. The firm employs a long-term, risk-averse investment approach using fundamental analysis and diversified multi-asset allocations, supplemented by proprietary technical models to time trades.

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Hairold L

Series 65

Yulee, FL

Harmony Asset Management LLC

Hairold Lopez is a financial advisor at Harmony Asset Management LLC with eight years of industry experience. He holds a Series 65 designation and previously worked at Intel Corporation for six years. Outside of his advisory role, he manages Yulee Health LLC, a medical device sales business. Harmony Asset Management provides discretionary portfolio management and financial planning to individuals, small corporations, trusts, and nonprofit organizations. The firm employs a long-term, risk-aware investment approach combining fundamental analysis and proprietary technical indicators across multiple asset classes.

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Dale B

Series 63, Series 65

Scottsdale, AZ

Harmony Asset Management LLC

Dale Boettcher is a financial advisor with Harmony Asset Management LLC in Scottsdale, AZ, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. He has held roles at American Wealth Management, Great Lakes & Atlantic Wealth Management, and Paver Solutions. Outside of financial advising, he operates an auto parts delivery business and holds life and health insurance licenses. Harmony Asset Management provides discretionary portfolio management and financial planning to individuals, small corporations, trusts, and mission-based nonprofit organizations. The firm employs a long-term, risk-aware investment process using fundamental and proprietary technical analysis to build multi-asset portfolios, and it also offers an educational program alongside nonprofit-specific services.

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
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