Harmony Asset Management LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$368,773,190
Clients
266
Advisors
7
across 4 offices
About
Harmony Asset Management provides discretionary portfolio management and financial planning to individuals (including high‑net‑worth clients), small corporations, trusts, and mission‑based nonprofit organizations, and also offers a fee‑based educational program called Harmony Wealth Academy. Its nonprofit practice, Harmony NonProfit, explicitly includes investment policy statement development, cash‑flow analysis, manager due diligence and back‑office operations support tailored to organizational needs.
The firm describes a long‑term, risk‑aware investment process that combines fundamental analysis with proprietary technical indicators to build concentrated, multi‑asset portfolios across equities, fixed income, ETFs, REITs and alternative vehicles, and it may engage independent third‑party managers when appropriate. Accounts are managed on a discretionary basis with client‑imposed restrictions accepted in writing and periodic reviews at least annually or when client circumstances change.
A few features distinguish HarmonyAM from many peers: certain advisory professionals are licensed insurance agents and may receive commission‑based compensation for insurance sales, the firm operates from five offices (more than is typical for team firms), and although HarmonyAM generally avoids leverage it discloses that margin or borrowing may be used in ETFs, third‑party managers and, in limited circumstances, separately managed accounts. The firm also runs an outcome‑based financial capability program that it treats as educational only and that does not create an advisory relationship unless a separate agreement is executed.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Financial planning one-time fees starting at $5,000; Harmony Wealth Academy programs range from $97 to $5,000
$0 - $500,000: 2.00% $501,001 - $1,000,000: 1.75% $1,000,001 - $3,000,000: 1.65% Above $3,000,000+: Negotiable
Certain advisory professionals receive commissions for insurance product sales
Additional financial planning work charged at $300/hour
Harmony Wealth Academy program fees ranging from $97 to $5,000 per program
Account minimum: $500,000 Fee-only: Financial planning fees typically start at $5,000 (one-time negotiated fee); additional hourly work charged at $300/hour
Main office
See office16220 N. Scottsdale Road, Suite 300
Scottsdale AZ 85254
Advisors at this office
4
Offices (4)
Most active in
Alabama · Arizona · California · Florida · New York · South Carolina · Texas
Also doing business as
Expansion Funds America · Expansion Funds America LLC · Harmony Asset Management LLC · Harmony Nonprofit · Harmony Wealth Academy · Rosenfield, Alan E.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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