Haysley Financial Services, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The firm provides investment advisory and comprehensive financial planning services primarily to individual clients, offering discretionary portfolio management, portfolio monitoring that can include recommending third‑party managers, and targeted or comprehensive financial plans. It also facilitates insurance product purchases through licensed insurance agents affiliated with the firm.
Investment programs are built around asset‑allocation model portfolios (five model structures) and use a mix of fundamental and technical analysis, with MoneyGuidePro referenced for planning work and regular annual reviews. The firm states it can employ a broad range of instruments—including mutual funds, ETFs, leveraged index funds, closed‑end funds, hedge funds, and derivatives—and custodial arrangements allow advisory fees to be deducted directly through a major broker‑dealer.
Distinctive aspects include a relatively small client base and assets under management (roughly $12 million for about 30 clients) and the firm’s disclosure of a 2018 administrative consent with the Florida Office of Financial Regulation addressing recordkeeping and disclosure deficiencies and resulting in a $12,000 settlement related in part to recommendations of volatile investments for some clients. The combination of insurance‑selling activity with commission potential, willingness to recommend complex/alternative strategies, and the mix of direct discretionary management plus third‑party manager monitoring are practices that may create conflicts or differ from many peers that focus solely on straightforward AUM‑based portfolio management for non‑HNW individuals.
Client services
Expertise
Fee options
Fixed fee up to $25,000 for comprehensive financial planning
$0 - $1,000,000: 1.00% annually $1,000,000 - $2,000,000: 0.75% annually $2,000,000 - $3,000,000: 0.65% annually $3,000,000+: 0.50% annually
Hourly rate not to exceed $400/hour for financial planning
Account minimum: $100,000 Minimum fee: $1,000 minimum annual fee ($250 billed quarterly), may be waived or reduced Fee-only: Hourly rate up to $400/hour; Fixed fees up to $25,000 for comprehensive planning; Targeted planning billed hourly up to $400/hour
Main office
255 Primera Boulvard, Suite 160
Lake Mary FL 32746
Advisors at this office
1
Most active in
Florida
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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