HB Wealth logo

HB Wealth

Updated today

Client assets under management

$23,212,465,547

Clients

4,808

66% high-net-worth

Advisors

160

of 325 employees

Firm type

Enterprise

300-3,000 advisors or >$30B in AUM

Clients per advisor

30

Very Low

Average account size

$4,827,884

About

HB Wealth Management provides wealth management and financial planning to individuals and families, high‑net‑worth clients, trusts, retirement plans, corporate entities, foundations, and family offices, and also serves investment company clients including acting as adviser to the Peachtree Alternative Strategies Fund (PAS). The firm delivers discretionary and non‑discretionary portfolio management, consolidated reporting, and advice across public and private investments, including affiliated private funds.

The firm’s investment process combines quantitative and qualitative analysis — from team and process reviews to liquidity and counterparty assessments for ETFs/ETNs and operational due diligence for hedge funds and private partnerships — and uses third‑party portfolio accounting and reporting (Black Diamond) with quarterly valuations for private investments. HB integrates third‑party managers and private fund allocations into client portfolios, discloses ERISA fiduciary responsibilities for retirement clients, and regularly issues a capital markets outlook and periodic performance reporting.

HB’s scale and structure distinguish it from many peers: it manages about $30.2 billion with 160 advisors and provides portfolio management to registered investment companies while operating a suite of affiliated private funds (including the Peachtree series, newly launched HBWealth Real Estate and Acorn funds, and acquired WMS funds). The firm discloses several relationships that can create conflicts — minority investors (New Mountain and TPG) with related fund interests, arrangements to recommend Cliffwater pooled vehicles, and transition support from custodians such as Schwab and Pershing — and describes disclosure and due‑diligence measures it uses to address those conflicts.

Client services

Financial planning Portfolio management Selection of other advisers Bill pay services

Expertise

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance

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Fee options

Percentage

$0 - $1,000,000: 1.250% $1,000,001 - $5,000,000: 1.000% $5,000,001 - $10,000,000: 0.750% $10,000,001 - $30,000,000: 0.625% $30,000,001+: 0.500%

Project-based

Hourly rate basis offered occasionally; specific rate not detailed in brochure.

Other

Account minimum: $12,500 annual minimum fee (negotiable, may be waived) Minimum fee: Minimum annual fee of $12,500 for Wealth Management services but negotiable and may be waived or negotiated lower Fee-only: Occasionally provides financial services on an hourly rate basis; specific hourly rates not stated clearly.

Main office location

HB Wealth

3550 Lenox Rd, Suite 2700

Atlanta GA 30326, United States

Number of offices

12

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Peter S

Series 65

Towson, MD

HB Wealth

Peter Sorensen is a financial advisor at HB Wealth with a Series 65 designation and less than one year of industry experience. Prior to joining HB Wealth, he was employed at Bucknell University and held positions in education and pool management. HB Wealth provides wealth management and financial planning services primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm uses a wide range of investment instruments and conducts both quantitative and qualitative due diligence to align client goals with its capital markets outlook.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Samuel W

CFP®, Series 66

Atlanta, GA

HB Wealth

Samuel Wishneff is a financial advisor at HB Wealth in Atlanta, GA, holding CFP® and Series 66 credentials with 11 years of industry experience. He has worked at LongView Wealth Management and Cambridge Investment Research, Inc. His outside activity includes selling insurance on a limited basis. HB Wealth provides wealth management and financial planning primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment process aligns client goals and risk tolerances with its capital markets outlook, utilizing a broad range of instruments and third-party tools for reporting and due diligence.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Michael S

Series 65, Series 66

Palm Beach Gardens, FL

HB Wealth

Michael Stanford is a financial advisor at HB Wealth in Palm Beach Gardens, FL, holding Series 65 and Series 66 licenses with nine years of industry experience. He has been with Homrich Berg since 2009. HB Wealth provides wealth management and financial planning primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment approach aligns client goals and risk tolerances with its capital markets outlook, employing a diverse range of instruments and thorough due diligence processes.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
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Steven C

CFP®, Series 63, Series 66

Tampa, FL

HB Wealth

Steven Cass is a financial advisor at HB Wealth with 22 years of industry experience. He holds the CFP® designation along with Series 63 and 66 licenses. Prior to joining HB Wealth in 2024, he worked at SunTrust Advisory Services and its affiliated entities from 2011 to 2024. Cass serves as a board member of the Morton Plant Mease Healthcare Foundation, supporting community health initiatives. HB Wealth provides wealth management and financial planning services primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment approach aligns client goals and risk tolerances with its capital markets outlook, employing a diverse range of instruments and conducting thorough manager and private fund due diligence.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
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Timothy B

CFP®, Series 63

Tampa, FL

HB Wealth

Timothy Best is a CFP® with 23 years of industry experience and is currently an advisor at HB Wealth. His prior experience includes roles at SunTrust Bank and its affiliated investment services firms from 2015 to 2024. HB Wealth provides wealth management and financial planning primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment approach aligns client goals and risk tolerances with its capital markets outlook, utilizing a broad range of investment instruments and conducting thorough manager and private-fund due diligence.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Jeffrey H

Series 65

Towson, MD

HB Wealth

Jeffrey Hill is a Series 65-licensed financial advisor with 12 years of industry experience. He is currently with HB Wealth, where he has worked since 2025, following an 11-year tenure at Wms Partners LLC. HB Wealth provides wealth management and financial planning services primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment approach aligns client goals and risk tolerances with its capital markets outlook, utilizing a broad range of instruments and conducting both quantitative and qualitative due diligence.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Amy O

CFP®, Series 66

Palm Beach Gardens, FL

HB Wealth

Amy Owen is a CFP® and holds a Series 66 license with five years of experience at HB Wealth. She previously worked at SunTrust and PNC Investments and Bank. HB Wealth provides wealth management and financial planning services primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment approach aligns client goals and risk tolerances with its capital markets outlook, utilizing a diverse range of investment instruments and conducting due diligence on managers and private funds.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Trent A

CFP®

Atlanta, GA

HB Wealth

Trent Arnone is a CFP® professional with four years of industry experience, currently serving at HB Wealth in Atlanta, GA. He previously worked at Fort Washington Investment Advisors and has been with Homrich Berg since 2017. HB Wealth provides wealth management and financial planning services primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment approach aligns client goals and risk tolerances with its capital markets outlook, utilizing a broad array of investment instruments and conducting both quantitative and qualitative due diligence.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Tana G

CFP®, Series 65

Alpharetta, GA

HB Wealth

Tana Gildea is a CFP® professional with 19 years of experience in financial advising, currently with HB Wealth since 2018. Prior to that, she worked at Compass Financial Consulting, LLC for 12 years. She is the owner of Graduate's Guide, a business focused on financial literacy through writing, speaking, and training, and serves on the Board of Directors for the Georgia Neurodiversity Chamber of Commerce. Gildea also instructs in Kennesaw State University's CFP program. HB Wealth provides wealth management and financial planning primarily to individuals and families, along with services for trusts, retirement plans, corporate entities, foundations, and family offices. The firm employs a comprehensive investment process that aligns client goals with market outlooks using a broad range of instruments and conducts thorough manager due diligence.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
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David K

CFP®

Atlanta, GA

HB Wealth

David Kochamba is a CFP® professional with 11 years of industry experience, currently serving as an advisor at HB Wealth in Atlanta, GA. He has been with Homrich Berg since 2012. HB Wealth provides wealth management and financial planning services primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment approach incorporates a broad range of instruments and emphasizes alignment of client goals and risk tolerances with capital markets outlook.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
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James R

CFP®

Atlanta, GA

HB Wealth

James Ruff is a CFP® professional with 16 years of experience, currently serving at HB Wealth in Atlanta, GA. He has worked at Homrich Berg since 1999. Outside of his advisory role, he is a Strategic Advisory Board Member for the Atlanta Area Council of Scouting America, contributing to nonprofit volunteering and philanthropic support. HB Wealth provides wealth management and financial planning primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment approach aligns client goals and risk tolerances with its capital markets outlook, utilizing a diverse range of instruments and conducting thorough manager and private-fund due diligence.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Chad N

CFP®, Series 66

Towson, MD

HB Wealth

Chad Norfolk is a Certified Financial Planner® with 24 years of industry experience. He is currently with HB Wealth Management, LLC, having joined the firm in 2025 after 11 years at WMS Partners, LLC. HB Wealth provides wealth management and financial planning services primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment approach aligns client goals and risk tolerances with its capital markets outlook, utilizing a broad range of investment instruments and conducting thorough due diligence on managers and private funds.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Nicholas B

CFP®

Atlanta, GA

HB Wealth

Nicholas Brink is a CFP® affiliated with HB Wealth in Atlanta, GA, with experience spanning roles at HB Wealth Management, Gratus Capital, Wellspring Associates, Westrock, and the University of Tennessee. He has been active in the financial industry since 2019. HB Wealth provides wealth management and financial planning services primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment process aligns client goals and risk tolerances with its capital markets outlook using a diverse range of instruments and conducts manager and private-fund due diligence, offering both discretionary and non-discretionary portfolio management.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Maurice M

CFP®, Series 65

Atlanta, GA

HB Wealth

Maurice Martin III is a CFP® and holds a Series 65 license, with six years of industry experience. He is currently with HB Wealth in Atlanta, GA, where he has worked since 2021. Prior to that, he was with JT Stratford, LLC from 2015 to 2021. HB Wealth provides wealth management and financial planning primarily to individuals and families, as well as trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment process aligns client goals and risk tolerances with its capital markets outlook using a broad range of instruments and employs both quantitative and qualitative due diligence in manager and private-fund selection.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Daniel M

CFA®

Towson, MD

HB Wealth

Daniel Mento is a CFA® charterholder with four years of industry experience. He is currently with HB Wealth Management, LLC and has previously worked at WMS Partners, LLC and Pinnacle Advisory Group. HB Wealth provides wealth management and financial planning primarily to individuals and families, while also serving trusts, retirement plans, corporate entities, foundations, and family offices. The firm’s investment process aligns client goals and risk tolerances with its capital markets outlook, utilizing a broad range of investment instruments and conducting quantitative and qualitative due diligence.

Private / alternative investments Real estate investing Wealth management Cash flow / budgeting General estate planning guidance
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