HBW Advisory Services LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,651,609,105
Clients
13,779
Advisors
69
across 36 offices
About
HBW Advisory Services manages approximately $1.75 billion in client assets and provides discretionary and non‑discretionary asset management, financial planning, and consulting to a broad mix of individuals, families, charitable organizations, businesses, pension and profit‑sharing plans. The firm also delivers sub‑advisory and co‑advisor services and offers an online wrap‑fee portfolio option through Betterment Institutional, in addition to subscription services for company‑sponsored retirement plans.
HBW typically determines asset allocation and model recommendations using a risk‑tolerance questionnaire and places client assets with third‑party money managers (TPMMs) or sub‑advisers when appropriate; it emphasizes a blended approach that can combine tactical asset allocation, fixed income allocations, and multi‑manager diversification to seek downside protection. The firm monitors TPMMs and uses model portfolios, allows limited client restrictions, and provides periodic reviews and reporting; it also states it uses AI tools for operational efficiencies (not for selecting investments).
Compared with many enterprise peers, HBW’s client servicing model is notable for a high client load per advisor — roughly 13,779 clients served by 68 advisors (more than 200 clients per advisor) — and for its institutional and intermediary roles, including sub‑advisory arrangements (for example, with Midland National) and retirement‑plan subscription services. The firm’s mix of retail, charitable, and institutional relationships, plus its use of multi‑manager platforms and a wrap‑fee partnership with Betterment, differentiates its operating model from many firms that focus primarily on direct portfolio management.
Client services
Expertise
Fee options
Up to $10,000 fixed rate for combined ongoing financial planning and asset management services; up to $2,500 fixed fee for financial planning services.
$0+: up to 2.00% $0+: up to 1.50% (Online Portfolio Management via Betterment LLC) $0+: 0.35% (Sub-advisory services to Midland National Life Insurance Co)
Commission-based compensation received by registered representatives for sales of securities and insurance products, separate from advisory fees.
Up to $300 per hour for financial planning and consulting services.
Main office
See office2655 1st Street, Suite 250
Simi Valley CA 93065
Advisors at this office
20
Offices (36)
Simi Valley, CA
2655 1st Street Suite 250, Simi Valley, CA 93065
20 advisors
Boise, ID
5520 N Eagle Rd. Suite 101, Boise, ID 83713
4 advisors
Grand Rapids, MI
3333 Deposit Dr. NE Ste 250, Grand Rapids, MI 49546
4 advisors
Brighton, MI
134 West Main Street Suite 100, Brighton, MI 48116
3 advisors
Latham, NY
7 Herbert Dr Ste B, Latham, NY 12110
2 advisors
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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