HBW Advisory Services LLC logo

HBW Advisory Services LLC

Updated today

Client assets under management

$1,651,609,105

Clients

13,779

1% high-net-worth

Advisors

68

of 72 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

203

Very High

Average account size

$119,864

About

HBW Advisory Services manages approximately $1.75 billion in client assets and provides discretionary and non‑discretionary asset management, financial planning, and consulting to a broad mix of individuals, families, charitable organizations, businesses, pension and profit‑sharing plans. The firm also delivers sub‑advisory and co‑advisor services and offers an online wrap‑fee portfolio option through Betterment Institutional, in addition to subscription services for company‑sponsored retirement plans.

HBW typically determines asset allocation and model recommendations using a risk‑tolerance questionnaire and places client assets with third‑party money managers (TPMMs) or sub‑advisers when appropriate; it emphasizes a blended approach that can combine tactical asset allocation, fixed income allocations, and multi‑manager diversification to seek downside protection. The firm monitors TPMMs and uses model portfolios, allows limited client restrictions, and provides periodic reviews and reporting; it also states it uses AI tools for operational efficiencies (not for selecting investments).

Compared with many enterprise peers, HBW’s client servicing model is notable for a high client load per advisor — roughly 13,779 clients served by 68 advisors (more than 200 clients per advisor) — and for its institutional and intermediary roles, including sub‑advisory arrangements (for example, with Midland National) and retirement‑plan subscription services. The firm’s mix of retail, charitable, and institutional relationships, plus its use of multi‑manager platforms and a wrap‑fee partnership with Betterment, differentiates its operating model from many firms that focus primarily on direct portfolio management.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

College savings (529s, UTMA, etc.)

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Fee options

Fixed

Up to $10,000 fixed rate for combined ongoing financial planning and asset management services; up to $2,500 fixed fee for financial planning services.

Percentage

$0+: up to 2.00% $0+: up to 1.50% (Online Portfolio Management via Betterment LLC) $0+: 0.35% (Sub-advisory services to Midland National Life Insurance Co)

Commissions

Commission-based compensation received by registered representatives for sales of securities and insurance products, separate from advisory fees.

Project-based

Up to $300 per hour for financial planning and consulting services.

Main office location

HBW Advisory Services LLC

2655 1 St Street, Suite 250

Simi Valley CA 93065, United States

Number of offices

51

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Todd M

Series 65

Chester, VA

HBW Advisory Services LLC

Todd Mccandless is a Series 65-licensed financial advisor with nine years of industry experience, currently with HBW Advisory Services LLC. He has worked at Southern Graphic Systems since 2014 and is involved with McCandless Enterprises LLC, a graphic design business he founded in 2001. Outside of advising, he also works as a graphic specialist at Altria Client Services. HBW Advisory Services manages approximately $1.75 billion in assets and provides asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm uses a blended investment approach with third-party money managers and offers a high client load per advisor alongside institutional and intermediary services.

College savings (529s, UTMA, etc.)
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William R

Series 65

Simi Valley, CA

HBW Advisory Services LLC

William Rudkin is a financial advisor at HBW Advisory Services LLC with seven years of industry experience. He holds a Series 65 designation and has worked at Bianchi AG Services Inc. since 2010. Outside of his advisory role, he is involved in accounting farm management services and trust asset management through separate business activities. HBW Advisory Services manages approximately $1.75 billion in client assets, serving individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers, emphasizes multi-manager diversification, and offers a high client load per advisor alongside institutional and intermediary services.

College savings (529s, UTMA, etc.)
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Richard J

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Richard Jones is a financial advisor with HBW Advisory Services LLC in Chico, CA, holding Series 63 and Series 65 designations and possessing 22 years of industry experience. He has previously worked with Cetera Advisor Networks LLC and Takeda Pharmaceuticals. Outside of his advisory work, Jones serves as treasurer for the Gator Wrestling Club and is involved with a running endorsement through OrganicGrains.com. HBW Advisory Services manages approximately $1.75 billion in client assets, offering asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach that includes tactical asset allocation and multi-manager diversification, and it supports a high client load per advisor along with institutional and intermediary services such as sub-advisory arrangements and retirement-plan subscription offerings.

College savings (529s, UTMA, etc.)
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Ron R

Series 63, Series 65

Rancho Palos Verdes, CA

HBW Advisory Services LLC

Ron Rotenberg is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He has been with HBW Advisory Services since 2009 and has extensive involvement in insurance sales through HBW Insurance and Financial Services and Coast Health Insurance Services. Rotenberg also managed Complete College Consulting for 11 years. HBW Advisory Services manages approximately $1.75 billion in assets and serves a diverse client base including individuals, families, charitable organizations, and institutional plans. The firm employs a blended investment approach utilizing third-party money managers and model portfolios, offering services such as discretionary asset management, financial planning, and sub-advisory arrangements.

College savings (529s, UTMA, etc.)
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Venkata J

Series 65

Simi Valley, CA

HBW Advisory Services LLC

Venkata Janga is a financial advisor at HBW Advisory Services LLC with one year of industry experience. He holds a Series 65 credential and has prior work experience with Chargeback 360, Shock Media Group, and EZ 2 Technologies Inc. Outside of his advisory role, he serves as president of Chargeback 360 and is a governor overseeing the endowment at California State University Fullerton. HBW Advisory Services manages approximately $1.75 billion in client assets and provides discretionary and non-discretionary asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using tactical asset allocation and multi-manager diversification, and offers services including sub-advisory arrangements and an online wrap-fee portfolio option through Betterment Institutional.

College savings (529s, UTMA, etc.)
user avatar

Paul M

Series 63, Series 65

Latham, NY

HBW Advisory Services LLC

Paul Morehouse II is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 65 credentials and 15 years of industry experience. He has worked at Silver Oak Securities, Inc., Cetera Wealth Services, LLC, and has been associated with HBW Advisory Services since 2016. Morehouse also owns Morehouse Advisory & Tax Services, an independent financial practice offering securities, fixed insurance, and tax services. HBW Advisory Services manages approximately $1.75 billion in client assets, providing asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm uses a blended investment approach emphasizing risk tolerance, multi-manager diversification, and partnerships with third-party money managers, along with institutional and intermediary services including sub-advisory arrangements and retirement-plan subscription offerings.

College savings (529s, UTMA, etc.)
user avatar

Telma P

Series 63, Series 65

Simi Valley, CA

HBW Advisory Services LLC

Telma Provencio is a financial advisor at HBW Advisory Services LLC with 17 years of industry experience. She holds Series 63 and Series 65 designations and has worked previously at Cetera Advisor Networks LLC and HBW Securities LLC. In addition to her advisory role, she sells life, disability, annuities, and long-term care insurance. HBW Advisory Services manages approximately $1.75 billion in client assets and serves a diverse client base including individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using tactical asset allocation and multi-manager diversification, and it offers sub-advisory, co-advisor, and subscription services, including a wrap-fee portfolio option through Betterment Institutional.

College savings (529s, UTMA, etc.)
user avatar

Roy E

Series 66

Corona, CA

HBW Advisory Services LLC

Roy Edwards Van Muyen is a financial advisor at HBW Advisory Services LLC with 11 years of industry experience. He holds a Series 66 designation and has previously worked at PNC Investments LLC, Bank of America, N.A., and Merrill. Van Muyen serves as a board member of the Corona Norco Family YMCA, where he participates in decisions regarding community services for the underprivileged. HBW Advisory Services manages approximately $1.75 billion in client assets and provides asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm uses a blended investment approach with third-party money managers and emphasizes model portfolios, multi-manager diversification, and operational efficiencies through AI tools.

College savings (529s, UTMA, etc.)
user avatar

Taylor D

Series 65

Boise, ID

HBW Advisory Services LLC

Taylor Davis is a financial advisor at HBW Advisory Services LLC with three years of industry experience. He holds a Series 65 designation and has previously worked at HomeMaker, CUI, DCH Ford, and USC. Outside of his advisory role, Davis is the owner and CEO of Total Resource Development Inc., which provides insurance, tax, and investment advisory services along with administrative support for investment advisor representatives. HBW Advisory Services manages approximately $1.75 billion in client assets and offers discretionary and non-discretionary asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach, utilizing third-party money managers and model portfolios, and serves a large client base across retail, institutional, and intermediary segments.

College savings (529s, UTMA, etc.)
user avatar

Barnett H

Series 63, Series 65

Eagle, ID

HBW Advisory Services LLC

Barnett Hellenbrand is a financial advisor at HBW Advisory Services LLC with 41 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at firms including Cetera and AVIARA. Outside of advising, he is an author of books on investing in businesses and is involved in real estate referrals. HBW Advisory Services manages approximately $1.75 billion in client assets and provides asset management, financial planning, and consulting to individuals, families, charitable organizations, and institutional clients. The firm uses a blended investment approach with third-party money managers and emphasizes risk-based asset allocation, offering a high client load per advisor and a mix of retail and institutional services.

College savings (529s, UTMA, etc.)
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Roland D

Series 63, Series 65

Richmond, VA

HBW Advisory Services LLC

Roland Dortch is a financial advisor with HBW Advisory Services LLC in Richmond, VA, holding Series 63 and Series 65 licenses and bringing 36 years of industry experience. His career includes roles at Silver Oak Securities, Inc., Cetera Wealth Services, LLC, and extensive work with HBW-affiliated entities since 2002. He also operates the Roland H. Dortch Company, an independent financial professional practice. HBW Advisory Services manages approximately $1.75 billion in client assets and offers asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm uses a blended investment approach with third-party money managers and emphasizes a high client load per advisor along with institutional and intermediary services.

College savings (529s, UTMA, etc.)
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Caleb S

Series 63, Series 66

Winfield, IL

HBW Advisory Services LLC

Caleb Svoboda is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 66 credentials and bringing 22 years of industry experience. His prior roles include positions at Cetera Advisor Networks and Heritage Living Trust. Outside of his advisory work, he is also a licensed insurance agent selling life, disability, and long-term care insurance, and he serves as a financial planner for Winfield Wealth Advisors LLC. HBW Advisory Services manages approximately $1.75 billion in client assets, offering discretionary and non-discretionary asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers and model portfolios, and it provides a high client load per advisor along with sub-advisory and subscription services that distinguish its operating model.

College savings (529s, UTMA, etc.)
user avatar

Max K

Series 65

Grand Rapids, MI

HBW Advisory Services LLC

Max Kuperus is a financial advisor at HBW Advisory Services LLC based in Grand Rapids, MI. He holds a Series 65 designation and has been in the financial services industry since 2024. Prior to his current role, he has experience in health insurance sales, tax preparation and planning as an enrolled agent, and consulting on estate plans. HBW Advisory Services manages approximately $1.75 billion in client assets and offers a range of services including discretionary and non-discretionary asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach that includes tactical asset allocation and multi-manager diversification, and it serves a diverse client base through both direct and institutional channels.

College savings (529s, UTMA, etc.)
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Richard Y

Series 65

Missouri City, TX

HBW Advisory Services LLC

Richard Young Jr. is a financial advisor with HBW Advisory Services LLC in Missouri City, TX, holding a Series 65 credential and one year of industry experience. Prior to joining HBW Advisory Services in 2024, he was retired from 2018 to 2024 and worked at the Federal Aviation Administration from 1991 to 2018. HBW Advisory Services manages approximately $1.75 billion in assets and offers a mix of discretionary and non-discretionary asset management, financial planning, and consulting services to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach including tactical asset allocation and multi-manager diversification, and is notable for its high client load per advisor and institutional and intermediary roles.

College savings (529s, UTMA, etc.)
user avatar

Joel B

CFP®, Series 63

Grand Rapids, MI

HBW Advisory Services LLC

Joel Broersma is a CFP® with 29 years of industry experience, currently serving as an advisor at HBW Advisory Services LLC. His prior experience includes roles at Silver Oak Securities, Inc. and CETERA Advisor Networks LLC. Outside of investment advisory, he is involved in financial planning through his role as CEO of Pathway Financial Design LLC and owns a tax preparation and planning firm, HBW Partners Tax Services LLC. HBW Advisory Services manages approximately $1.75 billion in client assets, providing discretionary and non-discretionary asset management, financial planning, and consulting to a diverse client base including individuals, families, charitable organizations, and businesses. The firm uses a blended investment approach emphasizing tactical asset allocation and multi-manager diversification, and it offers sub-advisory, co-advisory, and wrap-fee portfolio services through partnerships such as Betterment Institutional.

College savings (529s, UTMA, etc.)
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