Headland Capital logo

Headland Capital

Updated today

Client AUM

$521,289,758

Clients

637

Advisors

10

across 5 offices

About

Headland Capital is a registered investment adviser with a team of ten advisors that serves individuals (including high‑net‑worth clients) and a range of entities such as family offices, trusts, estates, private foundations, corporate entities, donor‑advised funds and qualified retirement plans. The firm provides personalized financial planning, discretionary and non‑discretionary portfolio management, and retirement plan advisory services, managing roughly $559 million on behalf of about 637 clients.

The firm’s investment process is client‑driven and built on fundamental analysis, with a predominately long‑term orientation supplemented by shorter‑term trades when appropriate; Headland constructs portfolios using mutual funds, ETFs, equities, fixed income, REITs, structured products and derivatives, and may recommend External Managers. Headland discloses that it may permit borrowing/margin and use margined securities in managed accounts, includes those positions in its fee base, and does not reduce advisory fees for margin usage.

Distinctive features include sponsorship of the Headland Capital Wrap Fee Program and participation in institutional custody platforms (including the LPL strategic platform and Schwab), as well as operating from five offices—arrangements that are less common for peer firms. The brochure also highlights several firm‑level conflicts and operational nuances to note: the firm documents economic benefits from custodial relationships, differences in trade execution and aggregation across platforms, and explicit use of derivatives and borrowing in separately managed accounts.

Client services

Financial planning Portfolio management Pension consulting

Expertise

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Fixed fees ranging from $1,500 to $40,000 for financial planning services depending on complexity

Percentage

$0 - $1,000,000: 1.75% $1,000,001 - $1,500,000: 1.50% $1,500,001+: Negotiable

Commissions

Certain personnel licensed as insurance professionals earn commissions for selling insurance products, separate from advisory fees

Project-based

Up to $350 per hour for financial planning services

Other

Minimum fee: $1,500 minimum fee for financial planning services

Main office

See office

300 West Coleman Blvd., Suite 204

Mt. Pleasant SC 29464

Advisors at this office

4

Most active in

California · Florida · Georgia · Kentucky · Louisiana · Maryland · New York · North Carolina · Ohio · South Carolina · Texas · West Virginia

Also doing business as

Barnett Wealth Advisors, LLC · Coastal Wealth Management, LLC · Headland Capital · Headland Capital, LLC · Upchurch & Corn Advisors, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

David U

Series 66

St. Augustine, FL

Headland Capital

David Upchurch is a Series 66-licensed financial advisor with 18 years of industry experience. He has worked at firms including LPL Financial, Maryland Financial Group, and Barnett Wealth Advisors before joining Headland Capital, where he is currently part of a team of ten advisors. Upchurch also operates Upchurch & Corn Advisors. Headland Capital is a registered investment adviser serving individuals, including high-net-worth clients, as well as various entities such as family offices and private foundations. The firm employs a client-driven investment approach focused on fundamental analysis with a long-term orientation, managing approximately $559 million across about 637 clients.

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)
user avatar

John P

Series 63, Series 66

Jacksonville, FL

Headland Capital

John Plaugher is a financial advisor at Headland Capital with 19 years of industry experience. He holds Series 63 and Series 66 credentials and has worked previously at Maryland Financial Group, LPL Financial, and Barnett Wealth Advisors. Plaugher is also active as an insurance agent through Barnett Wealth Advisors. Headland Capital is an investment advisory firm with a team of ten advisors serving individuals, high-net-worth clients, and various entities including family offices and corporate entities. The firm emphasizes a client-driven investment process grounded in fundamental analysis and offers personalized financial planning, portfolio management, and retirement plan advisory services.

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)
user avatar

Susan D

CFP®, Series 63, Series 66

Mt. Pleasant, SC

Headland Capital

Susan Dixson is a CFP® with 31 years of industry experience, currently serving at Headland Capital. Her prior roles include positions at LPL Financial, Maryland Financial Group dba Coastal Wealth Management, Bank of America, and Merrill. Outside of her advisory work, she volunteers with Hospice Interim Healthcare and serves as executrix for a family estate. Headland Capital is a registered investment adviser with a team of ten advisors serving individuals, high-net-worth clients, family offices, trusts, estates, and corporate entities. The firm offers personalized financial planning, portfolio management, and retirement plan advisory services, managing approximately $559 million across about 637 clients.

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)
user avatar

Alexander D

Series 63, Series 65

Mt. Pleasant, SC

Headland Capital

Alexander Day is a financial advisor with Headland Capital in Mt. Pleasant, SC. He holds Series 63 and Series 65 licenses and has one year of industry experience. Prior to joining Headland Capital, he worked at LPL Financial LLC and Northwestern Mutual Wealth Management Company. Outside of advising, he is employed with Uber Eats. Headland Capital is a registered investment adviser with a team of ten advisors serving individuals, including high-net-worth clients, as well as family offices, trusts, estates, private foundations, corporate entities, donor-advised funds, and qualified retirement plans. The firm offers personalized financial planning, discretionary and non-discretionary portfolio management, and retirement plan advisory services, managing approximately $559 million for around 637 clients.

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)
user avatar

Byron S

Series 63, Series 65

Clifton Park, NY

Headland Capital

Byron Stahl is a financial advisor at Headland Capital with 13 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at LPL Financial and Maryland Financial Group. Stahl is involved with Coastal Wealth Management and Denooyer Direct Insurance, focusing on insurance products and related activities. Headland Capital is a registered investment adviser with a team of ten advisors serving individuals, family offices, trusts, estates, and various entities. The firm employs a client-driven investment process emphasizing fundamental analysis and long-term orientation, managing approximately $559 million for around 637 clients.

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)
user avatar

Morgan C

CFP®, Series 66

Mt. Pleasant, SC

Headland Capital

Morgan Crawford is a CFP®-certified financial advisor with eight years of industry experience. He is currently with Headland Capital, LLC and has previously worked at Maryland Financial Group, LPL Financial, and PM Financial Group. Headland Capital is a registered investment adviser with a team of ten advisors serving individuals, including high-net-worth clients, and various entities such as family offices and trusts. The firm offers personalized financial planning and portfolio management with a client-driven investment process focused on fundamental analysis and a long-term orientation.

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)
user avatar

Tyler C

CFA®, Series 63, Series 66

Jacksonville, FL

Headland Capital

Tyler Corn is a CFA® charterholder with 17 years of industry experience, currently serving as an advisor at Headland Capital. He has previously worked at LPL Financial and Maryland Financial Group and has operated as an independent insurance agent for over a decade. Corn is active in nonprofit and public pension board roles, including serving as board chair for Hope Haven and as a board member of the City of St. Augustine General Employees Retirement Board. Headland Capital is a registered investment adviser team of ten advisors serving individuals, family offices, trusts, and a variety of entities. The firm offers personalized financial planning and portfolio management with a client-driven investment process focused on fundamental analysis and long-term orientation.

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)
user avatar

Margaret E

Series 63, Series 65

Jacksonville, FL

Headland Capital

Margaret Emmet is a financial advisor at Headland Capital with 25 years of industry experience. She holds the Series 63 and Series 65 designations and has worked at firms including Barnett Wealth Advisors and LPL Financial. Emmet serves on the executive board of the Jacksonville History Center. Headland Capital is a registered investment adviser with a team of ten advisors serving individuals, high-net-worth clients, and various entities such as family offices and private foundations. The firm employs a client-driven investment process focused on fundamental analysis and a long-term orientation, managing approximately $559 million across diverse asset classes.

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)
user avatar

Matthew M

Series 63, Series 66

St. Augustine, FL

Headland Capital

Matthew Mccloghry is a financial advisor at Headland Capital with eight years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at LPL Financial, Colonial Church, and Weeden & Co. LP. Outside of his advisory role, he is involved with Rose Bay Capital LLC and maintains employment with Colonial Church. Headland Capital is a registered investment adviser with a team of ten advisors serving individuals, including high-net-worth clients, and various entities such as family offices, trusts, and private foundations. The firm offers personalized financial planning, portfolio management, and retirement plan advisory services, employing a client-driven investment process focused on fundamental analysis and a predominately long-term orientation.

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)
user avatar

Eric C

Series 63, Series 65

Mt. Pleasant, SC

Headland Capital

Eric Cox is a financial advisor with Headland Capital who holds Series 63 and Series 65 licenses and has 32 years of industry experience. His career includes roles at Maryland Financial Group, LPL Financial LLC, and Atlantic Coast Advisory Group of Charleston. Outside of advising, he hosts the local radio show "Beyond The Business" and serves as Chair of the Advancement Committee for the College of Charleston Foundation. Headland Capital is a registered investment adviser with a team of ten advisors serving individuals, including high-net-worth clients, as well as entities such as family offices, trusts, and corporate clients. The firm offers personalized financial planning and portfolio management using a client-driven investment process focused on fundamental analysis and predominantly long-term strategies.

General retirement planning Cash flow / budgeting Trust structures (GRAT, IDGT, revocable)
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)