Heartland Northeast LLC

Heartland Northeast LLC provides investment advisory and portfolio management services for individual and retirement accounts, including investment accounts established as part of partial Roth conversion strategies, and prepares an Investment Policy Statement for each client. The firm also serves as the sponsor and portfolio manager of a wrap fee program and offers insurance products through an affiliated insurance business.

The firm’s investment process uses multiple methods of analysis — including charting, cyclical and technical analysis, fundamental and quantitative analysis, and modern portfolio theory — and generally pursues long-term trading strategies while documenting client risk tolerance in an IPS. Although HNELLC may request discretionary trading authority in client agreements, its reported assets under management are currently held on a non-discretionary basis, so clients retain final approval for transactions in those accounts.

Noteworthy features for a small independent adviser include its role as a wrap-fee program sponsor, an affiliation with an insurance agency that may lead to commission-based insurance recommendations, and a dedicated partial Roth conversion service documented separately from its standard portfolio offerings. The firm requires clients to use Schwab Institutional as custodian and discloses potential conflicts from personal trading and insurance sales, which it says it manages through internal policies and periodic review.