Henderson Asset Management, LLC

Henderson Asset Management, LLC provides discretionary portfolio management and financial planning primarily for individual investors and personal trusts, while also considering corporate, pension, estate, and charitable accounts. The firm operates as a solo-registered investment adviser and offers both asset-based advisory services through custodians such as Charles Schwab and Interactive Brokers and hourly financial planning engagements prepared with MoneyGuide Elite.

The firm's investment approach centers on sector-rotation equity strategies alongside allocations to individual equities, ETFs, mutual funds, and fixed-income securities; it will emphasize taxable municipal and corporate bonds or T-bills when income is the primary objective. Portfolios are managed with an emphasis on tax efficiency and longer holding periods, favoring established, dividend-paying companies and generally trading infrequently to limit costs and tax consequences.

A distinctive feature is that the firm’s principal also maintains life and health insurance licenses and operates separate insurance trade names, enabling the firm to recommend insurance products, annuities, and 1035 exchanges when considered in a client’s best interest, with commissions disclosed in advance. This combination of fee-based investment advisory services and licensed insurance brokerage activity — reported to comprise a portion of the principal’s practice — is an uncommon arrangement among independent advisers of this size and is disclosed as part of the firm’s conflicts-management procedures.