Heritage Asset Management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$153,200,000
Clients
746
Advisors
2
of 2 employees
About
Heritage Asset Management provides discretionary asset management, financial planning and consulting, and limited-scope ERISA 3(21) retirement-plan advisory services to individuals, high-net-worth clients, and plan sponsors. The firm reports about $155 million in discretionary assets across roughly 746 client relationships served by a two-advisor team, resulting in a high client load per advisor.
The firm implements portfolios primarily through the Orion Portfolio Solutions platform, using third‑party strategist models and discretionary trading authority while monitoring accounts on a regular (at least quarterly) basis; it also assists clients and plan sponsors with investment policy statements and option monitoring. Heritage describes a mix of analytical approaches—fundamental and technical analysis, charting and modern portfolio theory—and allows clients to impose written investment restrictions.
Distinctive features include an unusually high number of clients per advisor for a small advisory team and an affiliation with an insurance business whose advisors are licensed to sell commission‑based insurance products, a relationship the firm discloses and says is managed through fiduciary procedures and disclosures. The firm’s model also relies on OPS strategist models and occasional economic benefits from the platform (such as event invitations and software discounts), while Heritage retains the direct client relationship and oversight.
Client services
Expertise
Fee options
Fixed fees for financial planning between $500 and $5,000
$0 - $25,000: 2.00% $25,000.01 - $50,000: 1.75% $50,000.01 - $100,000: 1.50% $100,000.01+: 1.25%
Investment Advisor Representatives receive external commissions from insurance product sales
$250 per hour for consulting services
Fee-only: Financial planning fixed fees between $500 and $5,000; hourly consulting fee $250/hour
Main office
7926 E 171st Street
Belton MO 64012
Advisors at this office
2
Most active in
Alabama · Alaska · Arkansas · Florida · Kansas · Louisiana · Michigan · Missouri · Oklahoma · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Dustin J
Series 66
Belton, MO
Heritage Asset Management, LLC
Dustin Johnson is a financial advisor at Heritage Asset Management, LLC with 17 years of industry experience. He holds a Series 66 designation and has worked at Cetera Advisors LLC and Heritage Financial Services LLC prior to his current role. Outside of advisory work, he is president of Johnson Investment Solutions, LLC, an S corporation for tax purposes. Heritage Asset Management provides discretionary asset management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, and plan sponsors. The firm utilizes third-party strategist models through the Orion Portfolio Solutions platform and employs a combination of fundamental and technical analysis in managing client portfolios.
David T
Series 66
Belton, MO
Heritage Asset Management, LLC
David Thompson is a financial advisor at Heritage Asset Management, LLC with 24 years of industry experience. He holds a Series 66 designation and previously worked at Cetera Advisors LLC for 13 years. Thompson is also involved as an agent selling life, health, disability, annuities, and long-term care insurance through Heritage Financial Services LLC. Heritage Asset Management provides discretionary asset management, financial planning, and limited-scope ERISA 3(21) retirement-plan advisory services to individuals, high-net-worth clients, and plan sponsors. The firm manages approximately $155 million in discretionary assets across about 746 client relationships and uses third-party strategist models via the Orion Portfolio Solutions platform.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")