Heritage Financial Advisory, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Heritage Financial Advisory, LLC provides discretionary investment management and related advisory services to individual and high‑net‑worth clients. The firm constructs portfolios primarily from low‑cost, diversified mutual funds and ETFs and may retain portions of legacy holdings or recommend unaffiliated independent managers for specific mandates.
The firm describes a primarily long‑term investment orientation while employing fundamental, technical and cyclical analysis to set asset allocation and security selection, and it actively monitors accounts for rebalancing, tax harvesting, or changes in client circumstances. Accounts are managed on a percentage‑of‑assets basis with discretionary authority, and the firm notes it will hold positions for more than a year in typical circumstances but may trade more frequently when warranted.
Notable features in the firm’s disclosures include its sponsorship of a wrap fee program that bundles securities transaction costs into its asset‑based fee and the fact that a firm principal is also a licensed insurance professional who may receive separate, commission‑based compensation for insurance products; both practices are separately disclosed as potential conflicts of interest. The firm operates with a small advisory team and modest assets under management (approximately $19.17 million across about 61 clients) while combining hands‑on oversight with use of independent managers.
Client services
Expertise
Fee options
$15,000 - $1,000,000: 1.25% annually $1,000,001 - $1,500,000: 1.15% annually $1,500,001 - $2,000,000: 1.10% annually $2,000,001 - $3,000,000: 1.05% annually $3,000,001+: 0.95% annually
Account minimum: $15,000 Fee-only: Investment advisory fees only; no commissions on securities transactions
Main office
10199 Southside Blvd, Suite 105
Jacksonville FL 32256
Advisors at this office
2
Most active in
Florida · Georgia · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Gregory C
Series 63, Series 65
Jacksonville, FL
Heritage Financial Advisory, LLC
Gregory Carnivale is a financial advisor with Heritage Financial Advisory, LLC, holding Series 63 and Series 65 licenses and 11 years of industry experience. He has worked at Heritage Financial Advisory since 2001, including his current tenure starting in 2021, and previously held roles at AE Wealth Management and Global Financial Private Capital. He is also a licensed insurance professional. Heritage Financial Advisory, LLC provides discretionary investment management and advisory services to individual and high-net-worth clients, focusing on portfolios built from low-cost, diversified mutual funds and ETFs. The firm employs a primarily long-term investment approach with active monitoring and uses fundamental, technical, and cyclical analysis to guide asset allocation and security selection.
Paxton D
Series 65
Jacksonville, FL
Heritage Financial Advisory, LLC
Paxton Driscoll is a financial advisor at Heritage Financial Advisory, LLC with five years of industry experience. He holds a Series 65 designation and previously worked at Trinity Wealth Securities, LLC and Florida Financial Advisors. Outside of advisory work, he is active in insurance sales in Jacksonville, FL. Heritage Financial Advisory, LLC provides discretionary investment management and advisory services to individual and high-net-worth clients, focusing on low-cost, diversified mutual funds and ETFs. The firm employs a long-term investment orientation combined with fundamental, technical, and cyclical analysis to guide asset allocation and security selection.
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