Heritage Financial LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Heritage Financial advises individuals, families, trusts, charitable organizations, small businesses and corporations, providing investment management and financial planning. The firm’s ADV reports it manages roughly $408 million in regulatory assets for about 350 clients through a seven‑advisor team and offers both ongoing asset management and stand‑alone planning engagements.
The firm begins client relationships with a LifeMap Discovery process to document financial and non‑financial goals, then constructs individualized core‑and‑satellite allocations that often use model portfolios provided by third‑party advisers. Heritage generally manages accounts on a discretionary basis, retains outside sub‑advisers for implementation (naming FPAS, Dimensional and AQR in its brochure), and describes a formal due‑diligence process for evaluating managers’ holdings, concentrations and business risks.
Heritage’s ADV is notable for explicitly disclosing a range of third‑party relationships and marketplace linkages — including past use of FPAS’s SA Funds, arrangements with DPL for commission‑free insurance access, and receipt of compensation tied to certain American Funds share classes — and the firm also references external third‑party ratings in its materials. That level of upfront disclosure about third‑party models, platform services and potential conflicts is presented more prominently in the brochure than is typical among many peer team firms.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Financial planning fixed fees range from $1,000 to $20,000, negotiable
$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.40% $1,000,001 - $2,500,000: 1.00% $2,500,001 - $10,000,000: 0.50% $10,000,001+: 0.30%
$475 per hour for stand-alone financial planning services
Main office
7001 Heritage Village Plaza, Suite 190
Gainesville VA 20155
Advisors at this office
7
Most active in
District of Columbia · Florida · Hawaii · Louisiana · Maryland · North Carolina · South Carolina · Texas · Virginia
Also doing business as
Heritage Financial LLC · Heritage Financial, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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