Heritage Financial LLC logo

Heritage Financial LLC

Updated today

Client AUM

$375,786,557

Clients

350

Advisors

7

of 8 employees

About

Heritage Financial advises individuals, families, trusts, charitable organizations, small businesses and corporations, providing investment management and financial planning. The firm’s ADV reports it manages roughly $408 million in regulatory assets for about 350 clients through a seven‑advisor team and offers both ongoing asset management and stand‑alone planning engagements.

The firm begins client relationships with a LifeMap Discovery process to document financial and non‑financial goals, then constructs individualized core‑and‑satellite allocations that often use model portfolios provided by third‑party advisers. Heritage generally manages accounts on a discretionary basis, retains outside sub‑advisers for implementation (naming FPAS, Dimensional and AQR in its brochure), and describes a formal due‑diligence process for evaluating managers’ holdings, concentrations and business risks.

Heritage’s ADV is notable for explicitly disclosing a range of third‑party relationships and marketplace linkages — including past use of FPAS’s SA Funds, arrangements with DPL for commission‑free insurance access, and receipt of compensation tied to certain American Funds share classes — and the firm also references external third‑party ratings in its materials. That level of upfront disclosure about third‑party models, platform services and potential conflicts is presented more prominently in the brochure than is typical among many peer team firms.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Charitable giving & philanthropy Wealth management ESG / Sustainable investing Real estate investing

Occupation focus

Executive Founder/Business Owner Attorney Educators, Teachers, and Academics

Demographic focus

Mid-Career Professionals Values-based investing

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Fee options

Fixed

Financial planning fixed fees range from $1,000 to $20,000, negotiable

Percentage

$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.40% $1,000,001 - $2,500,000: 1.00% $2,500,001 - $10,000,000: 0.50% $10,000,001+: 0.30%

Project-based

$475 per hour for stand-alone financial planning services

Main office

7001 Heritage Village Plaza, Suite 190

Gainesville VA 20155

Advisors at this office

7

Most active in

District of Columbia · Florida · Hawaii · Louisiana · Maryland · North Carolina · South Carolina · Texas · Virginia

Also doing business as

Heritage Financial LLC · Heritage Financial, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Eric T

Series 65

Gainesville, VA

Heritage Financial LLC

Eric Thomas is a financial advisor at Heritage Financial LLC with a Series 65 designation and one year of industry experience. Prior to joining Heritage Financial, he worked in IT support at Texas Tech University and served nine years in the United States Marine Corps. Heritage Financial LLC provides investment management and financial planning services to individuals, families, trusts, charitable organizations, small businesses, and corporations. The firm uses a LifeMap Discovery process to develop tailored plans and constructs portfolios using a core-and-satellite approach with broadly diversified mutual funds and ETFs, often implementing strategies through independent third-party advisers.

Charitable giving & philanthropy Wealth management ESG / Sustainable investing Real estate investing Executive Founder/Business Owner Attorney Educators, Teachers, and Academics Mid-Career Professionals Values-based investing
user avatar

Andrew D

Series 65

Gainesville, VA

Heritage Financial LLC

Andrew Downey is a financial advisor with Heritage Financial LLC in Gainesville, VA, holding a Series 65 designation and two years of industry experience. Before joining Heritage Financial in 2024, he worked in various educational roles, including positions with Prince William County and Culpeper County Public Schools. Heritage Financial advises individuals, families, trusts, charitable organizations, small businesses, and corporations, managing approximately $408 million in assets for about 350 clients through a seven-advisor team. The firm employs a LifeMap Discovery process to customize financial plans and uses core-and-satellite allocations with third-party model portfolios, managing most accounts on a discretionary basis.

Charitable giving & philanthropy Wealth management ESG / Sustainable investing Real estate investing Executive Founder/Business Owner Attorney Educators, Teachers, and Academics Mid-Career Professionals Values-based investing
user avatar

Yahia A

Series 65

Gainesville, VA

Heritage Financial LLC

Yahia Albaghdadi is a financial advisor at Heritage Financial LLC with a Series 65 designation and one year of industry experience. Prior to joining Heritage Financial, he held roles at Goldman Sachs, Ridgely Walsh, LLC, and GameDuell GmbH. His background also includes academic positions at Bard College Berlin, LCC International University, and United World College, Dilijan. Heritage Financial advises individuals, families, trusts, charitable organizations, small businesses, and corporations, providing investment management and financial planning. The firm uses a LifeMap Discovery process to tailor core-and-satellite allocations and manages approximately $408 million in assets for around 350 clients through a seven-advisor team.

Charitable giving & philanthropy Wealth management ESG / Sustainable investing Real estate investing Executive Founder/Business Owner Attorney Educators, Teachers, and Academics Mid-Career Professionals Values-based investing
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David O

CFP®, Series 65, Series 66

Gainesville, VA

Heritage Financial LLC

David O'Neill is a CFP® professional with eight years of industry experience, currently serving as an advisor at Heritage Financial LLC since 2018. He previously worked at Spire Investment Partners LLC for one year. His other business activities include managing personal investment activities through a private entity. Heritage Financial advises individuals, families, trusts, charitable organizations, small businesses, and corporations, offering investment management and financial planning through a seven-advisor team managing approximately $408 million in assets. The firm employs a LifeMap Discovery process to tailor financial plans and uses core-and-satellite portfolio allocations often implemented via third-party model portfolios.

Charitable giving & philanthropy Wealth management ESG / Sustainable investing Real estate investing Executive Founder/Business Owner Attorney Educators, Teachers, and Academics Mid-Career Professionals Values-based investing
user avatar

David M

Series 63, Series 65

Gainesville, VA

Heritage Financial LLC

David Morton is a financial advisor at Heritage Financial LLC with 21 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Heritage Financial since 2016, following previous roles at The Strategic Financial Alliance, Grove Point Investments, and Mass Mutual Investors Services. He is also a licensed insurance agent involved in fixed life and health insurance sales on a limited basis. Heritage Financial serves individuals, families, trusts, charitable organizations, small businesses, and corporations by providing investment management and financial planning. The firm emphasizes a LifeMap Discovery process to establish client goals and employs core-and-satellite allocations using third-party model portfolios, managing around $408 million in assets across approximately 350 clients.

Charitable giving & philanthropy Wealth management ESG / Sustainable investing Real estate investing Executive Founder/Business Owner Attorney Educators, Teachers, and Academics Mid-Career Professionals Values-based investing
user avatar

Aaron C

CFP®, Series 66

Gainesville, VA

Heritage Financial LLC

Aaron Clarke is a CFP® professional with 10 years of experience in financial advising. He is currently with Heritage Financial LLC, where he has worked since 2022 as part of a seven-advisor team. He has prior experience at firms including Halpern Financial, Inc., Origin Financial, and Acorn Financial Advisory Services. Clarke is also the owner of Virtual Business Virtuosos dba Gig Wealthy, a consulting and financial literacy business, and serves as a volunteer board member and executive counsel member for the Financial Planning Association of the National Capital Area. Heritage Financial LLC provides investment management and financial planning services to individuals, families, trusts, charitable organizations, small businesses, and corporations. The firm manages roughly $408 million in assets for about 350 clients and uses a LifeMap Discovery process to create individualized investment strategies, typically managing accounts on a discretionary basis with selected third-party sub-advisers.

Charitable giving & philanthropy Wealth management ESG / Sustainable investing Real estate investing Executive Founder/Business Owner Attorney Educators, Teachers, and Academics Mid-Career Professionals Values-based investing
user avatar

Elizabeth C

Series 63, Series 65, Series 66

Gainesville, VA

Heritage Financial LLC

Elizabeth Clark is a financial advisor at Heritage Financial LLC in Gainesville, VA, with 13 years of industry experience. She holds the Series 63, Series 65, and Series 66 designations. Her prior experience includes roles at Intelligent Back Office Solutions, LLC, The Strategic Financial Alliance, Inc., and Optifour Integrated Wealth Management, LLC. Outside of her advisory work, she is involved with Intelligent Back Office Solutions, LLC, a private business providing simplified solutions for business transitions. Heritage Financial serves individuals, families, trusts, charitable organizations, small businesses, and corporations with investment management and financial planning. The firm manages approximately $408 million in assets through a seven-advisor team and employs a LifeMap Discovery process to develop individualized investment strategies, often using third-party model portfolios and sub-advisers for implementation.

Charitable giving & philanthropy Wealth management ESG / Sustainable investing Real estate investing Executive Founder/Business Owner Attorney Educators, Teachers, and Academics Mid-Career Professionals Values-based investing
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