Heron Wealth LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$0
Clients
0
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
0
Very LowAverage account size
—
About
Heron Wealth LLC provides fee‑only investment management, wealth management, and financial planning services to a mix of institutional and individual clients. The brochure lists a broad set of client types that the firm will serve, including retirement plan sponsors and a range of institutional categories such as banks and thrift institutions, insurance companies, sovereign wealth funds, state and municipal entities, charitable organizations, other investment advisers, corporations, pension and profit‑sharing plans, as well as individuals.
The firm delivers discretionary portfolio management alongside ongoing and project‑based financial planning, and it has added retirement plan management services under an ERISA 3(38) investment‑manager role. Its investment process draws on fundamental, technical, cyclical and charting analysis, applies both active and passive strategies, and can incorporate socially responsible (ESG) screens at a client’s request; trading is executed through recommended custodial platforms and the firm does not aggregate block trades.
Notable features in the brochure that differ from many peers include the unusually wide institutional client mix for a firm of this type and size and the explicit offering of hourly and project‑based planning arrangements in addition to percentage‑of‑AUM billing. The firm was newly registered in 2025, reports zero assets under management as of the brochure date, and discloses that its principal holds the CFA designation and has outside commercial real‑estate interests that are addressed in the firm’s conflict‑of‑interest disclosures.
Client services
Financial planning
Portfolio management
Expertise
Wealth management
College savings (529s, UTMA, etc.)
ESG / Sustainable investing
Occupation focus
Founder/Business Owner
Executive
Demographic focus
Mid-Career Professionals
Fee options
Initial Financial Planning fee up to $4,000; ongoing quarterly fees $500 to $1,000
1.00% annually
Project-Based Financial Planning: $350 per hour
Account minimum: $5,000 Fee-only: Financial Planning: initial fee up to $4,000; ongoing planning fees $500 to $1,000 quarterly; project-based planning at $350/hour
Main office location
Heron Wealth LLC
Raleigh NC, United States
Number of offices
1
Most active in
Heron Wealth LLC has reported serving >5 clients in these states in the last 12 months.
North Carolina
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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