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Heronwood Capital LLC

Updated today

Client AUM

$14,286,994

Clients

12

Advisors

1

of 1 employees

About

Heronwood Capital serves a small book of individual, trust, institutional, corporate and charitable clients through tailored consulting and asset-management engagements. The firm’s consulting services cover a broad range of limited-scope projects—estate planning, real estate investment opportunities, private placements and private equity, structured finance, lending, business development and mergers and acquisitions—while its asset management work is offered on both discretionary and non-discretionary terms.

The firm’s investment approach is client‑specific, matching portfolios to stated time horizons and investment comfort levels and allocating across ETFs, stocks, fixed income, options, private placements and other instruments; it may use short selling, margin and hedging and can move to cash as market conditions warrant. A large majority of the firm’s assets are managed on a non‑discretionary basis, and Heronwood commonly acts as a third‑party advisor to existing advisor/client relationships rather than as sole implementer.

Distinctive features for a single‑advisor independent firm include a small number of accounts combined with a high non‑discretionary AUM concentration and work for institutional and corporate clients. The brochure also discloses several conflicts and operational nuances that set the firm apart from peers—recommendations tied to prior relationships with a major broker, acceptance of compensation for some product sales, and occasional investments made using the firm’s own balance sheet—which the firm says it discloses to and seeks to mitigate with clients.

Client services

Portfolio management Consulting services

Expertise

Wealth management Real estate investing Private / alternative investments Options & derivatives strategies

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Fee options

Fixed

Fixed fees for discretionary and non-discretionary client accounts, negotiable and set within investment agreement

Commissions

May accept compensation for sale of securities or mutual funds; disclosed prior to recommendation

Project-based

Hourly fees typically range from $500 to $2000 per hour, negotiable

Other

Account minimum: $1,000,000 Fee-only: Hourly fees typically range from $500 to $2000 per hour, negotiable; fixed fees also negotiable, set within investment agreement

Main office

1901 Connecticut Ave NW, Suite 215

Washington DC 20009

Advisors at this office

1

Most active in

District of Columbia · Maryland · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

View complete list of advisors at this firm
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