A complete list of active advisors currently associated with Herrick Portfolio Management Co.

Warmer can help you find a great advisor at Herrick Portfolio Management Co. or one who fits your needs even better.

The firm provides financial planning, consulting, and portfolio management services to individual investors and a small number of institutional clients, including pension and profit‑sharing plans, trusts, and business entities. It manages approximately $527,594 across about a dozen client relationships and generally bills on a percentage‑of‑assets basis. The firm’s investment process is centered on technical analysis, with a long‑standing use of point‑and‑figure charting to select and time allocations among individual equities, ETFs, mutual funds and fixed‑income securities. Portfolios are typically managed on a discretionary basis, monitored daily for trend changes, and may employ inverse instruments or margin when the charts indicate downtrends; assets are custodied at Schwab with quarterly reviews and supplemental reports. Distinctive aspects include the combination of a solo‑advisor practice with institutional clients and a very small client base and asset size, a mix that is uncommon among independent advisers. The firm’s brochure also discloses prior disclosure events: a 2019 civil suit resolved by a stipulated judgment of $100,000 and a 1992 arbitration award, and it notes that fees may be debited from client accounts (resulting in deemed custody) and that the firm does not vote client proxies.

To learn more about the advisors currently working at Herrick Portfolio Management Co., click on their names below to view their profiles, or click here to see them all on a map. Or, if you tell us about your needs, Warmer can help you find the best advisor for you.

Name
Location
Years of experience
Bruce Herrick profile photo Bruce Herrick
Mayfield Heights, OH
53
Warmer team member

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