Herriot Financial, LLC

Herriot Financial, LLC is a fee‑only registered investment adviser that provides continuous investment management, principally for pooled or institutional‑type assets while also noting the capacity to serve individual and high‑net‑worth clients. The firm advises on portfolios composed of equities, fixed income, mutual funds, ETFs, government and municipal securities, and cash equivalents.

Its investment approach emphasizes asset allocation and a blend of passive and active strategies, using both fundamental and technical analysis to select funds and individual securities and to consider factors such as underlying holdings, liquidity, tax efficiency, and smart/strategic‑beta characteristics. Portfolios are generally managed on a discretionary basis, with the firm accepting written client restrictions and focusing on achieving client objectives with attention to volatility and risk control rather than simply tracking or beating an arbitrary benchmark.

Distinctive operational features include that the firm is newly formed and small in scale (approximately $3.06 million in assets under management) and maintains an institutional relationship that requires clients to establish custody on the Altruist platform, a practice the brochure notes can limit clients’ ability to direct brokerage. The firm also discloses it no longer offers financial planning, provides no written performance reports beyond custodian statements, and has an outside business activity (business consulting) that represents about ten percent of its time.