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Hoff Private Wealth

Updated today

Client assets under management

$119,344,150

Clients

154

19% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

51

Typical

Average account size

$774,962

About

Hoff Private Wealth is a registered investment adviser that provides financial planning, ongoing portfolio management, and pension consulting to individuals (including high-net-worth clients), corporations, foundations, and employee benefit plans. The firm offers both discretionary and non-discretionary services and generally maintains a $500,000 account minimum for advisory relationships.

The firm’s stated investment approach centers on Modern Portfolio Theory, supplemented by fundamental, technical, and cyclical analysis, and typically implements portfolios using ETFs, mutual funds, equities, fixed income, and real estate funds; options trading and short sales are available upon client request. Hoff documents investor profiles and risk tolerance to tailor allocations and requires custody of assets at Schwab Institutional, noting access to Schwab’s research and operational resources.

Notable details in the brochure include multiple outside business activities held by the firm’s principals — such as a substance-testing lab, residential and commercial development entities, and restoration/construction businesses — which are disclosed as potential sources of conflicts of interest. The brochure also documents a recent voluntary termination of life and health insurance registrations while continuing to discuss annuities and insurance planning, a combination that is relatively uncommon among similar supported firms.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Options & derivatives strategies Real estate investing Retirement plans for business owners (SEP, solo 401k)

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Fee options

Fixed

$2,000 to $10,000 fixed fee for financial planning

Percentage

$0 - $1,000,000: 1.00% annually $1,000,001 - $2,000,000: 0.80% annually $2,000,001 - $5,000,000: 0.60% annually $5,000,001 - $10,000,000: 0.40% annually $10,000,001 - $25,000,000: 0.25% annually $25,000,001+: 0.15% annually

Project-based

$200 to $500 per hour

Other

Account minimum: $500,000

Main office location

Hoff Private Wealth

505 S 24 Th Ave, Suite 102

Wausau WI 54401, United States

Number of offices

1

Most active in

Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Alexandria B

Series 65

Wausau, WI

Hoff Private Wealth

Alexandria Bakka is a financial advisor at Hoff Private Wealth with five years of industry experience and holds a Series 65 license. She has worked at Hoff Private Wealth since 2019 and previously held roles at Corey Fleisner, Northwestern Mutual Investment Services LLC, Daniel Hoff, Hoff Brothers LLC, and Victoria’s Secret. Alexandria is also licensed for Life & Health Insurance sales and occasionally assists with application processing without receiving separate compensation. Hoff Private Wealth is a registered investment adviser serving individuals, corporations, foundations, and employee benefit plans. The firm provides financial planning, portfolio management, and pension consulting, using a Modern Portfolio Theory-based investment approach with a range of asset classes and tailored allocations.

Options & derivatives strategies Real estate investing Retirement plans for business owners (SEP, solo 401k)
user avatar

Derek H

Series 65

Wausau, WI

Hoff Private Wealth

Derek Hoff is a financial advisor at Hoff Private Wealth with six years of industry experience. He holds the Series 65 designation and previously worked at Northwestern Mutual and Hoff Brothers, LLC. Hoff is also a licensed insurance agent and occasionally offers insurance products alongside his advisory services. Hoff Private Wealth is a registered investment adviser serving individuals, corporations, foundations, and employee benefit plans. The firm provides financial planning, portfolio management, and pension consulting, using a Modern Portfolio Theory-based approach with a variety of investment vehicles tailored to client risk profiles.

Options & derivatives strategies Real estate investing Retirement plans for business owners (SEP, solo 401k)
user avatar

Daniel H

Series 63, Series 65

Wausau, WI

Hoff Private Wealth

Daniel Hoff is a financial advisor at Hoff Private Wealth in Wausau, Wisconsin, with eight years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Northwestern Mutual Investment Services LLC and Northwestern Mutual Life Insurance Company. Hoff is a board member of the Lake Wausau Association and has ownership interests in several non-financial businesses, including a substance-testing lab. Hoff Private Wealth provides financial planning, portfolio management, and pension consulting to individuals, corporations, foundations, and employee benefit plans. The firm applies Modern Portfolio Theory alongside fundamental, technical, and cyclical analysis, offering tailored investment solutions primarily through ETFs, mutual funds, equities, fixed income, and real estate funds.

Options & derivatives strategies Real estate investing Retirement plans for business owners (SEP, solo 401k)
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