Greensboro, NC Office
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Hornor, Townsend & Kent, LLC
Enterprise
Firm-wide stats for Hornor, Townsend & Kent, LLC
About
Hornor, Townsend & Kent (HTK) serves individuals (including high‑net‑worth clients), trusts, businesses, charitable organizations, and retirement plans through a network of Advisers, offering advisory programs, financial planning (one‑time and ongoing), and retirement plan consulting. The firm operates both advisory programs and broker‑dealer services, providing custody, execution, and brokerage capabilities alongside investment advice.
HTK’s advisory platform includes third‑party asset manager (TPAM) relationships structured as co‑advisory, promoter, or wrap‑fee arrangements, and it offers both discretionary and non‑discretionary account options — as of December 31, 2025 HTK reported roughly $8.37 billion in discretionary AUM and about $648 million in non‑discretionary AUM. Advisers work with clients to tailor asset allocation, diversification, and other strategies while TPAMs often perform day‑to‑day portfolio management under HTK’s due diligence and supervisory framework.
Distinctive aspects disclosed in the brochure include HTK’s dual registration as an SEC‑registered adviser and FINRA‑member broker‑dealer (a less common configuration among large enterprise firms), its ownership by Penn Mutual with affiliated insurance and underwriting relationships, and the firm’s use of various revenue arrangements — including promoter fees, 12b‑1 receipts, Pershing revenue sharing, and an FDIC‑Eligible Bank Deposit Sweep Product where HTK retains the majority of program fees — all of which are noted as potential conflicts and are addressed through disclosure and supervision.
Based on Hornor, Townsend & Kent, LLC
Location
3816 North Elm Street, Suite A
Greensboro NC 27455
Advisors at this office
3
Advisors at this office
John W
ChFC®, Series 63, Series 65
Greensboro, NC
Hornor, Townsend & Kent, LLC
John Watson III is a financial advisor with Hornor, Townsend & Kent, LLC, holding the ChFC® designation and Series 63 and 65 licenses, with 44 years of industry experience. He has been affiliated with Penn Mutual Life Insurance and Hornor, Townsend & Kent since 2007. Outside of his advisory work, Watson is involved in organizing golf tournaments and managing non-variable brokerage through Eiger Financial Services, and he serves on various committees for Finseca, a financial services advocacy organization. Hornor, Townsend & Kent serves individuals, high-net-worth clients, trusts, businesses, charitable organizations, and retirement plans by offering advisory programs, financial planning, and retirement plan consulting. The firm operates both advisory and broker-dealer services, providing custody, execution, and brokerage capabilities alongside investment advice.
Jhereg F
Series 63, Series 66
Greensboro, NC
Hornor, Townsend & Kent, LLC
Jhereg Fillmore is a financial advisor with Hornor, Townsend & Kent, LLC, holding Series 63 and Series 66 licenses and bringing nine years of industry experience. His background includes roles at Penn Mutual Life Insurance Company, MassMutual Life Insurance Co, MML Investors Services, LLC, and Jackson National Life Distributors, LLC. He is also actively engaged as an agent in several insurance brokerage activities under multiple DBAs. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans, offering advisory programs, financial planning, and retirement plan consulting. The firm operates a dual SEC-registered investment adviser and FINRA-member broker-dealer platform, managing a substantial amount of discretionary and non-discretionary assets through third-party asset manager relationships.
Daniel L
Series 66
Greensboro, NC
Hornor, Townsend & Kent, LLC
Daniel Lee is a financial advisor at Hornor, Townsend & Kent, LLC with 11 years of industry experience. He holds a Series 66 designation and has worked at Hornor, Townsend & Kent and Penn Mutual Life Insurance Company since 2016. In addition to his advisory role, he is an agent for Navigon Financial Group, focusing on the sales and service of life, accident, health, disability, long-term care, and annuity products. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans with a range of advisory programs, financial planning, and retirement plan consulting. The firm operates both as an SEC-registered investment adviser and a FINRA-member broker-dealer, offering custody, execution, and brokerage capabilities alongside investment advice.
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