Poquoson, VA Office

Team
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Hornor, Townsend & Kent, LLC

Enterprise

Firm-wide stats for Hornor, Townsend & Kent, LLC

Total advisors

469

Across 196 offices

Clients per advisor

60 Typical

Avg AUM per client

$294,061 Low

HNW client ratio

2% Very Low

About

Hornor, Townsend & Kent (HTK) serves individuals (including high‑net‑worth clients), trusts, businesses, charitable organizations, and retirement plans through a network of Advisers, offering advisory programs, financial planning (one‑time and ongoing), and retirement plan consulting. The firm operates both advisory programs and broker‑dealer services, providing custody, execution, and brokerage capabilities alongside investment advice.

HTK’s advisory platform includes third‑party asset manager (TPAM) relationships structured as co‑advisory, promoter, or wrap‑fee arrangements, and it offers both discretionary and non‑discretionary account options — as of December 31, 2025 HTK reported roughly $8.37 billion in discretionary AUM and about $648 million in non‑discretionary AUM. Advisers work with clients to tailor asset allocation, diversification, and other strategies while TPAMs often perform day‑to‑day portfolio management under HTK’s due diligence and supervisory framework.

Distinctive aspects disclosed in the brochure include HTK’s dual registration as an SEC‑registered adviser and FINRA‑member broker‑dealer (a less common configuration among large enterprise firms), its ownership by Penn Mutual with affiliated insurance and underwriting relationships, and the firm’s use of various revenue arrangements — including promoter fees, 12b‑1 receipts, Pershing revenue sharing, and an FDIC‑Eligible Bank Deposit Sweep Product where HTK retains the majority of program fees — all of which are noted as potential conflicts and are addressed through disclosure and supervision.

Based on Hornor, Townsend & Kent, LLC

Expertise

Business succession planning Wealth management

Based on Hornor, Townsend & Kent, LLC

Location

233 Wythe Creek Rd, Ste 100

Poquoson VA 23662

Advisors at this office

4

Advisors at this office

user avatar

Gregory E

Series 63, Series 65

Poquoson, VA

Hornor, Townsend & Kent, LLC

Gregory Earwood is a financial advisor with Hornor, Townsend & Kent, LLC, holding Series 63 and Series 65 credentials and bringing 31 years of industry experience. He has worked with Penn Mutual Life Insurance Company and Hornor Townsend & Kent since 2009 and also instructs classes at ECPI College of Technology. Additionally, he serves as a church steward for Liberty Baptist Church, participating in budget review and approval. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans, providing advisory programs, financial planning, and retirement plan consulting. The firm’s platform includes third-party asset manager relationships and offers both discretionary and non-discretionary account options.

Business succession planning Wealth management
user avatar

Christopher C

Series 63, Series 65

Poquoson, VA

Hornor, Townsend & Kent, LLC

Christopher Cruz is a financial advisor with Hornor, Townsend & Kent, LLC and holds the Series 63 and Series 65 designations. He has 30 years of industry experience and has also worked with Penn Mutual Life Insurance Company since 2009. Outside of advising, Cruz serves as an insurance agent for multiple carriers through Vector27 Financial Group and acts as CFO of Cruz Associates, Inc., a service industry business. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans, offering advisory programs, financial planning, and retirement plan consulting. The firm operates both as an SEC-registered advisor and broker-dealer, managing over $8 billion in discretionary assets while providing tailored investment strategies through a combination of in-house advice and third-party asset managers.

Business succession planning Wealth management
user avatar

Timothy K

Series 63, Series 65

Poquoson, VA

Hornor, Townsend & Kent, LLC

Timothy Kroskey is a financial advisor with Hornor, Townsend & Kent, LLC, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has been affiliated with Penn Mutual Life Insurance Company and Hornor Townsend & Kent Inc since 2010. Outside of his advisory role, he serves as president of the board of directors for the Colonial Shag Club, a charitable organization. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans by offering advisory programs, financial planning, and retirement plan consulting. The firm operates as both an SEC-registered adviser and FINRA-member broker-dealer, managing billions in assets while providing customized investment strategies through third-party asset manager relationships.

Business succession planning Wealth management
user avatar

Tyler C

Series 63, Series 65

Poquoson, VA

Hornor, Townsend & Kent, LLC

Tyler Cruz is a financial advisor with Hornor, Townsend & Kent, LLC, holding Series 63 and Series 65 licenses and having nine years of industry experience. He has been with Hornor, Townsend & Kent and Penn Mutual Life Insurance Company since 2016. Outside of his advisory role, he is an agent at Vector27 Financial Group, where he focuses on multi-line insurance brokerage. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans by offering advisory programs, financial planning, and retirement plan consulting. The firm operates both advisory and broker-dealer services, managing over $8 billion in discretionary assets as of 2025, and provides various account options and third-party asset manager relationships.

Business succession planning Wealth management
View complete list of advisors at this office
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