Trophy Club, TX Office

Howard Capital Management serves a broad mix of individual and institutional clients — including retail and high‑net‑worth individuals, trusts, estates, charitable organizations, corporations, other investment advisers, and investment companies — and manages portfolios introduced both directly and through unaffiliated broker‑dealers and referring professionals. The firm offers discretionary portfolio management, private wealth services, mutual fund and ETF advisory, sub‑advisory arrangements, a self‑directed brokerage window, and retirement tools for plan participants.

The firm’s investment process is centered on proprietary tactical indicators (the HCM‑BuyLine® and HCM Pivot Point®) and model portfolios that are often implemented primarily with the firm’s own mutual funds and ETFs. Engagements are typically delivered through a primary investment professional who handles client suitability and ongoing liaison, and the firm discloses that it does not provide standalone financial planning services.

Notable departures from many peers include the use of subscription pricing for its 401(k) and TSP optimization tools, an unusually high client load per advisor given its large client base, and the firm’s role as adviser to its own registered mutual funds and ETFs while also providing services to other advisers and investment‑company clients. Those arrangements create potential conflicts of interest (for example, investing client assets in proprietary Funds and revenue sharing in SDBA contexts) that the firm discloses and manages within its policies.