Howland and Associates, LLC logo

Howland and Associates, LLC

Updated today

Client AUM

$135,700,442

Clients

63

Advisors

4

across 2 offices

About

Howland and Associates provides discretionary portfolio management for a small client base of primarily individual and family accounts, including high‑net‑worth individuals, trusts, IRAs, 529 plans, and certain institutional clients. The firm manages separate, tailored accounts composed mainly of publicly traded equities and fixed‑income instruments and maintains ongoing advisory relationships rather than nondiscretionary engagements.

Investment decisions are driven by fundamental analysis and individualized objectives; the firm maintains seven named strategy objectives (for example Opportunistic Growth, Core, Defensive, Triton, Heritage, a short‑term cash Repository Program, and a 529 strategy) and may use standard or custom indexes (including the S&P 500 Equal Weight Index) to guide allocations. Portfolios are managed to client time horizons, tax and risk considerations, and may deviate from model allocations for tax efficiency or specific client needs.

Compared with many peers, the firm discloses that it uses client testimonials in print and online marketing, pays for third‑party ratings used in marketing, and includes performance results in advertising materials — practices that are relatively uncommon among similar firms. It is privately held, operates with a small advisory team and client roster, recently surpassed the SEC AUM threshold and is in the process of moving to SEC registration, and offers a lower‑cost short‑term cash program (HARP) for clients seeking provisional cash management.

Client services

Portfolio management

Expertise

Wealth management College savings (529s, UTMA, etc.) ESG / Sustainable investing Retirement withdrawal strategies

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Fee options

Percentage

$0 - $999,999.99: 0.10% monthly (approximately 1.2% annually) $1,000,000 - $1,999,999.99: 0.09% monthly $2,000,000 - $2,999,999.99: 0.08% monthly $3,000,000 - $3,999,999.99: 0.07% monthly $4,000,000 - $4,999,999.99: 0.06% monthly $5,000,000+: 0.05% monthly

Other

Minimum fee: $250 monthly minimum fee for management accounts; $25 monthly minimum fee for HARP accounts

Main office

See office

10261 4th Street N.

St Petersburg FL 33716

Advisors at this office

3

Most active in

Florida

Also doing business as

Howland & Associates Inc · Howland And Associates, LLC · Rice, Howland Asset Management LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Doris H

CFA®

St Petersburg, FL

Howland and Associates, LLC

Doris Howland is a CFA® charterholder with 33 years of industry experience. She has been with Howland and Associates, LLC since 2004 and previously worked at Howland Partners, LLC. Outside of her advisory role, she is the owner of two small business ventures, including a short-term rental property and a business rental property. Howland and Associates provides discretionary portfolio management primarily to individual and family clients, including high-net-worth individuals, trusts, IRAs, 529 plans, and certain institutions. The firm focuses on fundamental analysis and tailored strategies across equities and fixed income, maintaining ongoing advisory relationships and offering specialized approaches such as tax-efficient portfolio management and a lower-cost short-term cash program.

Wealth management College savings (529s, UTMA, etc.) ESG / Sustainable investing Retirement withdrawal strategies
user avatar

Ross T

Series 65

Saint Petersburg, FL

Howland and Associates, LLC

Ross Thomas is a Series 65-credentialed financial advisor with six years at Howland and Associates, LLC and a total of five years in the industry. His prior experience includes roles at Rapid Web Services, LLC and AccentHealth. Howland and Associates provides discretionary portfolio management for individual and family accounts, including high-net-worth clients, trusts, IRAs, and certain institutional clients. The firm employs fundamental analysis and tailored strategies across various objectives, managing portfolios based on client time horizons, tax considerations, and risk profiles.

Wealth management College savings (529s, UTMA, etc.) ESG / Sustainable investing Retirement withdrawal strategies
user avatar

Alex T

Series 65

St Petersburg, FL

Howland and Associates, LLC

Alex Tavares is a Series 65-licensed financial advisor at Howland and Associates, LLC with two years of industry experience. He has been with Howland and Associates since 2023 and concurrently serves as an Assistant Professor of English at Hillsborough Community College, where he has taught literature since 2007. Howland and Associates provides discretionary portfolio management for individual and family clients, including high-net-worth individuals, trusts, IRAs, and 529 plans. The firm employs fundamental analysis and tailored strategies to manage primarily equity and fixed-income portfolios, focusing on client-specific objectives and time horizons.

Wealth management College savings (529s, UTMA, etc.) ESG / Sustainable investing Retirement withdrawal strategies
user avatar

Robert H

CFP®, Series 65

St Petersburg, FL

Howland and Associates, LLC

Robert Howland is a CFP® and Series 65-certified advisor with 20 years at Howland and Associates, LLC and four years of industry experience. He serves as clerk on the finance committee of the St. Petersburg Religious Society of Friends. Howland and Associates provides discretionary portfolio management for primarily individual and family clients, including high-net-worth individuals and institutional accounts. The firm employs fundamental analysis and tailored strategies to manage equity and fixed-income portfolios in alignment with client objectives and risk considerations.

Wealth management College savings (529s, UTMA, etc.) ESG / Sustainable investing Retirement withdrawal strategies
View complete list of advisors at this firm
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