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Hudock Capital Group

Updated today

Client assets under management

$966,505,826

Clients

876

30% high-net-worth

Advisors

9

of 15 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

97

High

Average account size

$1,103,317

About

Hudock Capital Group provides investment advisory and modular financial planning to individuals, trusts, estates, not‑for‑profit organizations, and business entities, serving both non‑high‑net‑worth and high‑net‑worth clients. The firm delivers discretionary and non‑discretionary asset management predominantly through a sponsored wrap fee program and reports managing roughly $1.0 billion in client assets.

Hudock tailors portfolios using modern portfolio theory and diversification, employing model portfolios, outside independent managers, and ongoing monitoring and rebalancing; clients may grant the firm discretionary trading authority or retain implementation control in advised accounts. The firm explicitly discloses use of options and other derivatives as part of its strategies (including covered call writing and other options transactions) and may use derivatives in separately managed accounts.

Distinctive features disclosed in the brochure include employee ownership and an employee stock ownership plan structure, sponsorship of a wrap fee program, and the firm’s public referencing of third‑party ratings in its materials — items that are less common among comparable team firms. The brochure also notes use of third‑party account aggregation and reporting, adoption of AI tools under an internal policy, and custodial relationships with major platform providers while generally applying a $1 million minimum for wrap accounts unless waived.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Options & derivatives strategies Passive / index investing

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Fee options

Fixed

Fixed fee for financial planning services generally ranging from $1,000 to $5,000, negotiable.

Commissions

Commission-based compensation received by registered representatives for securities transactions and insurance commissions from insurance products sold.

Project-based

$100 to $325 per hour for modular financial planning/general consulting services, negotiable.

Other

Account minimum: $1,000,000

Main office location

Hudock Capital Group

400 Market Street, Suite 200

Williamsport PA 17701, United States

Number of offices

1

Most active in

Arizona · California · Colorado · District of Columbia · Florida · Georgia · Louisiana · Maine · Maryland · Massachusetts · New Jersey · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael H

Series 63, Series 65

Williamsport, PA

Hudock Capital Group

Michael Hudock is a financial advisor at Hudock Capital Group with 22 years of industry experience. He holds Series 63 and Series 65 designations and has worked at APW Capital, Inc. and Comprehensive Asset Management & Servicing. Outside of his advisory work, he serves as a trustee on the finance committee of the Woodcock Foundation for the Appreciation of the Arts. Hudock Capital Group provides discretionary and non-discretionary asset management and modular financial planning to individuals, trusts, estates, not-for-profit organizations, and business entities. The firm employs Modern Portfolio Theory and diversification strategies, including dividend-yield selections and options strategies, and manages portfolios primarily through a firm-sponsored wrap fee program.

Options & derivatives strategies Passive / index investing
user avatar

John K

CFP®, Series 66

Williamsport, PA

Hudock Capital Group

John Kolb is a CFP® professional with 13 years of experience in the financial services industry. He is currently with Hudock Capital Group, where he has worked since 2015, and also has experience at APW Capital, Inc. Outside of his advisory role, Kolb creates outdoor-related video content on social media and serves as a director for the local chapter of Trout Unlimited, a nonprofit conservation organization. Hudock Capital Group provides asset management and financial planning services to individuals, trusts, estates, nonprofits, and business entities. The firm employs a diversified investment approach based on Modern Portfolio Theory, with options for third-party managers and strategies including dividend selection and covered call writing.

Options & derivatives strategies Passive / index investing
user avatar

Shelley W

CFP®, Series 63, Series 65

Williamsport, PA

Hudock Capital Group

Shelley Whitnack is a financial advisor with Hudock Capital Group in Williamsport, PA, holding the CFP® designation and Series 63 and 65 licenses. She has 24 years of industry experience and has worked at Hudock Capital Group since 2012 and APW Capital, Inc. since 2018. Outside of her advisory role, she is an active musician, performing as a violist with the Williamsport Symphony Orchestra and engaging in other musical projects including Celtic Wood and Wires and Williamsport Wedding Music. Hudock Capital Group provides discretionary and non-discretionary asset management and modular financial planning to individuals, trusts, estates, not-for-profit organizations, and business entities. The firm employs Modern Portfolio Theory and diversification in its investment approach and offers portfolio management through a wrap fee program, with additional services including third-party reporting and account aggregation.

Options & derivatives strategies Passive / index investing
user avatar

Wayne D

Series 63, Series 65

Williamsport, PA

Hudock Capital Group

Wayne Dieffenderfer is a financial advisor at Hudock Capital Group with 27 years of industry experience. He has worked at Hudock Capital Group since 2012 and also has experience with APW Capital, Inc. and Comprehensive Asset Management & Servicing, Inc. He serves as a member of the board for the Red Raider Foundation. Hudock Capital Group provides discretionary and non-discretionary asset management and modular financial planning to individuals, trusts, estates, not-for-profit organizations, and business entities. The firm employs Modern Portfolio Theory with diversified strategies and offers a firm-sponsored wrap fee program alongside third-party reporting and account aggregation services.

Options & derivatives strategies Passive / index investing
user avatar

Amanda P

Series 65

Williamsport, PA

Hudock Capital Group

Amanda Phillips is a financial advisor at Hudock Capital Group with 12 years of industry experience. She holds a Series 65 designation and has been with Hudock Capital Group since 2014. Hudock Capital Group provides discretionary and non-discretionary asset management and modular financial planning to individuals, trusts, estates, not-for-profit organizations, and business entities. The firm employs Modern Portfolio Theory and diversification in its investment approach and offers strategies including dividend-yield selection and options, along with employee ownership and comprehensive third-party reporting services.

Options & derivatives strategies Passive / index investing
user avatar

Joshua Y

Series 65

Williamsport, PA

Hudock Capital Group

Joshua Yoder is a financial advisor at Hudock Capital Group in Williamsport, PA, holding a Series 65 designation with three years of industry experience. He has worked at Hudock Capital Group since 2019, with a brief period at Autumn Alley from 2020 to 2022, and has prior experience at Bucknell University and Southern Columbia High School. Hudock Capital Group provides discretionary and non-discretionary asset management and modular financial planning to individuals, trusts, estates, not-for-profit organizations, and business entities. The firm employs Modern Portfolio Theory and diversification, offering portfolio management through a wrap fee program alongside third-party reporting and account aggregation services.

Options & derivatives strategies Passive / index investing
user avatar

Amber P

Series 65

Williamsport, PA

Hudock Capital Group

Amber Pennycoff is a financial advisor at Hudock Capital Group with a Series 65 credential and three years of industry experience. She has worked at Hudock Capital Group since 2019 and previously held positions at Williamsport Area School District, Jersey Shore State Bank, and AutoTrakk, LLC. Hudock Capital Group provides discretionary and non-discretionary asset management and modular financial planning to individuals, trusts, estates, not-for-profit organizations, and business entities. The firm employs Modern Portfolio Theory and diversification in its investment approach and offers strategies such as dividend-yield selection and covered call writing.

Options & derivatives strategies Passive / index investing
user avatar

Barbara H

Series 63, Series 65

Williamsport, PA

Hudock Capital Group

Barbara Hudock is a founding partner and Chief Executive Officer of Hudock Capital Group in Williamsport, PA, with 44 years of industry experience. She has worked at APW Capital, Inc. and Comprehensive Asset Management & Servicing, Inc. She serves as a trustee on the finance committee of the Woodcock Foundation for Appreciation of the Arts, advising on investments and distributions to nonprofit arts groups. Hudock Capital Group provides discretionary and non-discretionary asset management and modular financial planning to individuals, trusts, estates, not-for-profit organizations, and business entities. The firm utilizes Modern Portfolio Theory and diversification, with strategies including dividend-yield selection and options, and offers portfolio management through a firm-sponsored wrap fee program alongside third-party reporting and account aggregation services.

Options & derivatives strategies Passive / index investing
user avatar

Christina C

Series 65

Williamsport, PA

Hudock Capital Group

Christina Cline is a financial advisor at Hudock Capital Group with 14 years of industry experience. She holds a Series 65 designation and has been with Hudock since 2012. In addition to her advisory role, she works as a real estate agent with Century 21 Colonial Real Estate. Hudock Capital Group offers discretionary and non-discretionary asset management and modular financial planning to individuals, trusts, estates, not-for-profits, and businesses. The firm employs Modern Portfolio Theory and diversification strategies, including dividend-yield selection and options, with ongoing portfolio monitoring and rebalancing.

Options & derivatives strategies Passive / index investing
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