Independent Advisor Alliance, LLC logo

Independent Advisor Alliance, LLC

Updated today

Client AUM

$16,320,344,150

Clients

42,227

Advisors

301

across 167 offices

About

Independent Advisor Alliance (IAA) works with a broad mix of clients — individuals (including high‑net‑worth), small businesses, pooled vehicles, charitable organizations, and retirement plans — offering asset management on both wrap and non‑wrap bases, financial planning, wealth coaching, and retirement plan consulting (including ERISA 3(21) and 3(38) services). The firm also acts as a solicitor and refers clients to third‑party managers and turnkey platforms when appropriate.

IAA’s advisory representatives provide both discretionary and non‑discretionary portfolio management and may implement strategies using model portfolios, sub‑advisors, and a range of analytical techniques (fundamental, quantitative, technical, and modern portfolio theory). The firm leverages technology platforms (for example, a third‑party held‑away account platform and an estate‑planning platform) to aggregate assets, rebalance held‑away accounts, and deliver digital estate‑planning workflows alongside traditional planning and coaching.

Compared with many large peers, IAA combines a network model of several hundred advisory representatives operating under independent DBA names with uncommon industry ties: many IAA representatives are dually registered to perform brokerage services through LPL Financial (IAA is partly owned by LPL), and the firm offers access to a third‑party estate‑planning platform that can connect clients to local T&E attorneys. IAA is not structured as an affiliation of multiple independent registered investment advisers, instead relying on supervised IARs, sub‑advisors, and third‑party managers to deliver client services — a governance and referral model that investors should note.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning flat fees typically range from $0 to $15,000; Wealth coaching fixed fees range from $250 to $10,000 per quarter; Retirement Plan Consulting Services may include one-time flat rate fees for project specific work

Percentage

$0+: up to 2.00% annually (maximum) $0+: typical maximum of 1% annually for Retirement Plan Consulting Services fees based on percentage of plan assets

Project-based

Up to $500 per hour for financial planning and consulting services

Subscriptions

Wealth.com Estate Planning fees charged monthly or quarterly, negotiable; Wealth coaching charged quarterly in advance, fixed fee

Main office

See office

11215 N. Community House Drive, Suite 775

Charlotte NC 28277

Advisors at this office

13

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

Aegis Wealth Partners · Afton Wealth Management... · Alaska Financial Associates · Altitude Wealth Management · Armfield Wealth · Ashwood Wealth Management · Asset Advisors · Atlantic Coast Wealth Management · Audet Wealth Advisors · Avondale Wealth Advisors · Balance Wealth Partners · Barnes Benefit Consultants · Barnes Capital Group · Bass Financial Management · Beacon Capital Advisory Group · Blackbridge Financial · Bluerock Investment Services · Bluewater Financial Services · Boan Financial Group · Bryant & Bolick Financial Services · Budd Wealth Management · Castle Wealth Partners · Cauble Schrift · Cauble Schrift Private Asset Management · Cermak Serfass Wealth Management · Cfg · Champion Wealth Management · Charlotte Wealth · Charlotte Wealth Advisors · Charlotte Wealth Management · Claridence Wealth · Cmpd12 Capital · Coastal Financial Planning Group · Cojo Bay Advisors · Compass Investment Advisors, LLC · Comprehensive Planning · Connected Wealth Management · Council Family Office · Credo Financial Advisors · Crescendo Wealth Strategies · Crescent Financial Group · Critical Transitions Wealth Advisors · Crossover Point Advisors · Crossroads Financial Group · Ct Financial · Curry, Moore & Associates Wealth Advisors · Cwl Wealth Management · Cypress Capital · Davis Financial · Dawes Wealth Management · Deckert Financial · Designing Wealth · Dill Financial Services · Distinctive Wealth Management · Dolf Dunn Wealth Management · Du Lac Wealth Services · E2 E Financial · Eberst Wealth Management · Edmondson Capital And Financial Planning · Fairview Strategic Planners · Family Wealth Partners · First Community Financial Consultants · Fit Financial Wealth Management · Fivestone Financial · Focus Wealth Planning · Forward Financial Group · Founders Private Wealth · Freedom Wealth Partners · Freeman Financial · Gaskins Gibson Capital · Genesis Financial Partners · Genwealth Financial Advisors · Grace Financial Services · H. Dewey Thompson Financial Service · Hagen Wealth Management · Harvest Wealth Management · Harvey Wealth Management · Harwood Wealth Management · Henderson Wealth Management · Hensley Retirement Planning · Hmc Partners · Hollowell Financial Group · Howard Wealth Management · Hutchison Wealth Management Group · Independent Advisor Alliance, LLC · Integrated Wealth Strategies · Intergrowh Financial Group · Investra · Investra Financial Services · Jackson Financial Group · Jeffery W. Masters & Associates · Jn Wealth Strategies · John Bailey Financial · K.A. Gregory Wealth Management · King Wealth Partners · Knight Financial Planning Services · Know My Plan · Kornerstone Wealth Management · Laurie Schaeffer, Crpc ® · Legacy Wealth Management · Liberal Investing · Liberty Point Advisors · Livswell · Lord Wealth Management · M&F Wealth Management · Markey Wealth Management · Marline & Associates Wealth Management · Marzano Capital Group · Matt Jelnicky, Cfp · Matt Mikolajewski Wealth Management · Maynard & Associates Wealth Management · Mcquilling Financial Services, LLC · Metcalf Capital Wealth Management · Metcap · Metcap Wealth Management · Mfp Financial Services · Midtown Advisors · Mohlman Wealth Management · Moneydove · Moore & Burkhardt Wealth Management · New Market Financial Advisors · Newport Financial Planning · North Point Financial Planners · Norton Finanical · One Tree Hill Investment Advisors · Orinoco Capital Advisors · Palmetto Investment Consultants · Paolini Financial Group · Paradigm Wealth Partners · Precision Point Wealth Management · Prosperity Wealth Advisors · Provence Wealth Management Group · R.F. Tolbert Financial Group · R.F. Tolbert Wealth Management · R.J. Schrift Private Asset Management · Reber Investments · Retirement Path Financial · Revant Wealth · Rightirement Wealth Partners · Rj Wealth Management · Roller Wealth Management · Rutledge Financial Partners · Sage Financial Systems · Schmidt Financial Resources · Seacoast Wealth Management · Second Half Strategies · Silver Key Wealth Management · Silverrock Wealth Management · Sislo Wealth Management · Six Pillars Financial Advisors · Sixth Man Sports Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Will A

Series 66

High Point, NC

Independent Advisor Alliance, LLC

Will Armfield is a financial advisor with Independent Advisor Alliance, LLC, holding a Series 66 designation and 18 years of industry experience. Prior to joining Independent Advisor Alliance in 2020, he worked at Edward Jones from 2008 to 2014 and at Commonwealth Financial Network from 2014 to 2020. He serves on the boards of two nonprofit organizations in High Point, NC: Family Service of High Point Foundation and High Point ABC Board. Independent Advisor Alliance is an SEC-registered enterprise RIA serving individuals, small businesses, retirement plans, pooled vehicles, charities, and estates. The firm provides a range of services including asset management, financial planning, wealth coaching, and retirement plan consulting, utilizing model portfolios, sub-advisors, and technology platforms through a network of 219 advisory representatives.

General estate planning guidance Roth conversion strategy General tax planning Wealth management Multi-generational wealth transfer Founder/Business Owner Retired

Erin E

Series 63, Series 66

Jacksonville, FL

Independent Advisor Alliance, LLC

Erin Eiras is a Wealth Mamager at InVestra holding Series 63 and Series 66 credentials and bringing 20 years of industry experience. Her firms RIA is Visoinary Square - Independent Advisor Alliance since 2018 and concurrently brokers through LPL Financial since 2012. InVestra serves a diverse client base including individuals, small businesses, charitable organizations, and retirement plans, providing services such as asset management, financial planning, and retirement plan consulting. The firm utilizes a network model of advisory representatives and combines discretionary and non-discretionary portfolio management with various analytical techniques and technology platforms.

Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Wealth management Long-term care insurance Business exit / sale strategy Founder/Business Owner Self-Employed Executive Technology Professional Established Professionals HENRY (High Earners, Not Rich Yet) Women Professionals Women Business Owners Women's Finance
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Gary R

Series 63, Series 66

Jacksonville, FL

Independent Advisor Alliance, LLC

Gary Rosenstone is a financial advisor with Independent Advisor Alliance, LLC and holds Series 63 and Series 66 licenses. He has 22 years of industry experience, including roles at Independent Advisor Alliance since 2018, Independent Financial Partners from 2009 to 2018, and LPL Financial since 2009. Independent Advisor Alliance serves a broad range of clients, including individuals, small businesses, charitable organizations, and retirement plans, offering asset management, financial planning, wealth coaching, and retirement plan consulting. The firm provides both discretionary and non-discretionary portfolio management and uses a network model combined with access to technology platforms and third-party resources.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Rachel T

Series 66

Alexander, AR

Independent Advisor Alliance, LLC

Rachel Todd is a financial advisor with Independent Advisor Alliance, LLC, holding a Series 66 designation and two years of industry experience. She previously worked at LPL Financial and GenWealth Financial Advisors for seven years each and spent five years at Arvest Bank. Outside of her advisory work, she is associated with Tailored Tactical Arms LLC, a business entity registered for tax purposes. Independent Advisor Alliance serves a diverse client base including individuals, small businesses, charitable organizations, and retirement plans, providing asset management, financial planning, and retirement consulting. The firm utilizes discretionary and non-discretionary management strategies supported by various analytical techniques and technology platforms, and operates a network model of advisory representatives, many of whom maintain dual registration with LPL Financial.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
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Caden C

Series 66

Irmo, SC

Independent Advisor Alliance, LLC

Caden Clamp is a financial advisor at Independent Advisor Alliance, LLC with one year of industry experience. He holds a Series 66 designation and has previously worked at Merrill and LPL Financial. Independent Advisor Alliance serves a diverse client base including individuals, small businesses, charitable organizations, and retirement plans, offering asset management, financial planning, and retirement consulting. The firm uses a network model supported by technology platforms and provides access to both discretionary and non-discretionary portfolio management strategies.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
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Darla S

CFP®, ChFC®, Series 66

Nampa, ID

Independent Advisor Alliance, LLC

Darla Serrano is a CFP® and ChFC® with 13 years of experience in the financial services industry. She is currently with Independent Advisor Alliance, LLC and Revant Wealth Management Group and has previously worked at firms including LPL Financial, Guardian Life Insurance, and Park Avenue Securities. Serrano provides investment advisory services through multiple independent firms. Independent Advisor Alliance serves a diverse client base including individuals, small businesses, charitable organizations, and retirement plans, offering asset management, financial planning, and retirement plan consulting. The firm combines a network of independent advisory representatives with access to brokerage services through LPL Financial and utilizes technology platforms for asset aggregation and digital estate planning.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Ryan C

CFP®, Series 66

Charlotte, NC

Independent Advisor Alliance, LLC

Ryan Czamara is a CFP® with four years of industry experience currently serving at Independent Advisor Alliance, LLC and LPL Financial since 2026. His previous roles include positions at Private Advisor Group, LLC, Securities America, Inc., and several other financial firms. Outside of advisory services, he operates under the business name Hamilton Wealth Management for investment advice through Private Advisor Group and holds a separate license to sell insurance products on a commission basis. Independent Advisor Alliance serves a diverse client base including individuals, small businesses, charitable organizations, and retirement plans, providing asset management, financial planning, and retirement plan consulting. The firm uses a network model of advisory representatives with access to various portfolio management strategies, technology platforms, and integrated estate-planning services.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
user avatar

John G

Series 65

Rogers, AR

Independent Advisor Alliance, LLC

John Gibson is a financial advisor with Independent Advisor Alliance, LLC, holding a Series 65 credential and two years of industry experience. His prior roles include positions at RMP LLP and Forvis, as well as five years at Mississippi State University. He is also the owner of Fivestone Financial, an investment-related business operating as a DBA for his RIA activities. Independent Advisor Alliance serves a diverse client base, including individuals, small businesses, and charitable organizations, providing asset management, financial planning, and retirement plan consulting. The firm combines discretionary and non-discretionary portfolio management with technology-driven solutions and a unique governance model involving supervised investment adviser representatives, sub-advisors, and third-party managers.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
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Timothy S

CFP®, Series 63, Series 65

Springfield, MO

Independent Advisor Alliance, LLC

Timothy Sallee is a CFP® professional with 37 years of experience in the financial advisory industry. He is currently with Independent Advisor Alliance, LLC and has previously worked with Independent Financial Partners and LPL Financial, among others. He also operates Tim Sallee LLC, a business entity used for tax and investment purposes. Independent Advisor Alliance serves a diverse client base including individuals, small businesses, charitable organizations, and retirement plans, offering services such as asset management, financial planning, and retirement plan consulting. The firm combines a network of independent advisory representatives with access to various portfolio management strategies and technology platforms, and maintains ties with LPL Financial.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Lori S

Series 63, Series 66

Clemmons, NC

Independent Advisor Alliance, LLC

Lori Smith is a financial advisor with Independent Advisor Alliance, LLC in Clemmons, NC, holding Series 63 and Series 66 credentials and 25 years of industry experience. Her prior work includes roles at LPL Financial, Fidelity Investments, MassMutual Life Insurance Company, Merrill, and UBS Financial Services. Independent Advisor Alliance serves a diverse client base including individuals, small businesses, charitable organizations, and retirement plans, providing services such as asset management, financial planning, and retirement plan consulting. The firm employs both discretionary and non-discretionary portfolio management and utilizes technology platforms for asset aggregation and estate planning.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Hayley A

Series 66

Bismarck, ND

Independent Advisor Alliance, LLC

Hayley Akre is a financial advisor with Independent Advisor Alliance, LLC, holding a Series 66 designation and 11 years of industry experience. She has worked with Independent Advisor Alliance since 2018 and previously with Level Four Advisory Services and LPL Financial. Independent Advisor Alliance serves a diverse client base including individuals, small businesses, charitable organizations, and retirement plans, offering asset management, financial planning, and retirement plan consulting. The firm uses a network model of independent advisory representatives, leveraging technology platforms and a range of investment strategies to deliver client services.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Kevin T

Series 63, Series 65

Houston, TX

Independent Advisor Alliance, LLC

Kevin Tyrrell is a financial advisor with Independent Advisor Alliance, LLC, holding Series 63 and Series 65 licenses and bringing 37 years of industry experience. He has worked at Independent Advisor Alliance since 2018 and previously at Independent Financial Partners and LPL Financial. Independent Advisor Alliance serves a diverse client base, including individuals, small businesses, charitable organizations, and retirement plans, providing asset management, financial planning, and retirement plan consulting. The firm employs a network model with advisory representatives who utilize discretionary and non-discretionary portfolio management, leveraging technology platforms and third-party services to enhance client offerings.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
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Jason M

Series 66

Little Rock, AR

Independent Advisor Alliance, LLC

Jason Marshall is a financial advisor with Independent Advisor Alliance, LLC and holds a Series 66 designation. He has experience spanning several roles in the financial services industry, including eight years at Marshall Insurance and Financial Solutions and two years at New York Life Insurance Company. He is currently based in Little Rock, AR. Independent Advisor Alliance serves a diverse client base, including individuals, businesses, charitable organizations, and retirement plans, providing asset management, financial planning, and retirement plan consulting. The firm combines a network of independent advisory representatives with access to technology platforms and third-party services to support portfolio management and estate planning.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
user avatar

William C

Series 65, Series 66

Vestavia Hills, AL

Independent Advisor Alliance, LLC

William Connor is a financial advisor at Independent Advisor Alliance, LLC with 10 years of industry experience. He holds Series 65 and Series 66 licenses and previously worked at Meld Financial, Inc., Triad Advisors, and Ronald Blue & Co. Outside of his advisory role, he serves in several community positions including communications chair for the Vestavia Hills Rotary, co-chair of the Vestavia Hills City School Foundation grant committee, finance committee member at St. Mark United Methodist Church, and treasurer for Cub Scout Pack 1 in Vestavia Hills. Independent Advisor Alliance serves a broad range of clients including individuals, small businesses, charitable organizations, and retirement plans. The firm offers asset management, financial planning, wealth coaching, and retirement plan consulting, utilizing a network model with discretionary and non-discretionary portfolio management, as well as access to specialized third-party platforms and managers.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Richard R

CFP®, Series 63, Series 65

Denver, NC

Independent Advisor Alliance, LLC

Richard Reber is a CFP®-certified financial advisor with 18 years of industry experience. He is affiliated with Independent Advisor Alliance, LLC and has prior experience with Morgan Stanley and Morgan Stanley Private Bank. Reber is also the author of "How to Talk to Your Partner About Money and Not Kill Each Other." Independent Advisor Alliance serves a diverse client base including individuals, small businesses, and charitable organizations, offering asset management, financial planning, and retirement plan consulting. The firm employs a network model of advisory representatives and integrates various portfolio management strategies along with technology platforms to support its services.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Tax strategies for small businesses Founder/Business Owner Retired
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