San Diego, CA Executive Drive Office

Independent Financial Group, LLC provides investment advisory and brokerage services to a broad client base that includes individuals, high‑net‑worth clients, trusts, corporate and pension/profit‑sharing plans, and charitable organizations. The firm offers financial planning, discretionary and non‑discretionary portfolio management through its AccessPoint and Schwab CAM platforms, third‑party asset manager (TPAM) programs, separately managed accounts, unified managed accounts, and retirement plan services.

Investment Adviser Representatives (IARs) develop and implement client strategies using firm‑ and third‑party models, with client risk tolerances gathered via questionnaires to create Statements of Investment Selection and tailored proposals. The firm’s model construction and manager selection processes combine strategic asset allocation, multi‑manager/hybrid portfolios, and ongoing due diligence and monitoring, with a mix of passive and active exposures across standard risk profiles.

Compared with many large enterprise firms, IFG operates as a dually registered broker‑dealer and investment adviser—its brochure discloses that many IARs are dually licensed and that commissionable brokerage and ticket‑charge markups remain part of the business, creating potential conflicts that the firm describes and monitors. The firm is privately owned with no network affiliation and discloses several regulatory matters and remediation actions (including recent SEC and FINRA matters and a late Form 13F filing), as well as participation in third‑party programs (e.g., FundVest and cash‑sweep arrangements) that distinguish its revenue and custody relationships from many peers.