Innovative Advisory Group
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$191,800,000
Clients
298
Advisors
8
across 5 offices
About
Innovative Advisory Group provides investment management and financial planning to individuals, trusts, estates, corporations and employer‑sponsored plan participants. The firm offers discretionary asset management alongside comprehensive financial planning and business retirement plan services, and reports roughly 298 clients served by an eight‑advisor team with about $194 million in discretionary assets.
The firm integrates portfolio management with financial planning, drawing on charting, fundamental, technical and cyclical analysis and employing long‑, intermediate‑ and short‑term strategies; it generally avoids uncovered option writing and the routine use of margin. IAG also delivers standalone planning work and specialist services such as plan platform review, third‑party manager identification and family‑office style engagements.
Several features distinguish the firm from many team peers: it maintains a multi‑office platform (five offices), an ownership structure split equally between two principals through holding companies, and disclosed affiliated businesses that include an insurance agency and a media/holding entity, which the firm identifies as potential conflicts when insurance products or website referrals are involved. The firm also segments custody by asset type—typically recommending a major retail custodian for publicly traded assets and a separate banking custody solution for non‑public investments—and engages in solicitor and referral arrangements with unaffiliated advisers.
Client services
Expertise
Occupation focus
Fee options
Fixed or flat fees generally range from $500 - $20,000 for financial planning and business retirement planning services.
$0+: Up to 2.00% annually; generally between 1.00% and 2.00% $0+: Up to 2.00% annually for Plan Assets (Business Retirement Planning Services)
Hourly fees range from $150 - $500 per hour for financial planning and business retirement planning services.
Fee-only: Comprehensive Financial Planning Services fixed fees generally range from $500 - $20,000; hourly fees range from $150 - $500 per hour.
Main office
See office394 Lowell Street, Suite 8
Lexington MA 02420
Advisors at this office
4
Offices (5)
Most active in
Arizona · California · Colorado · Connecticut · Florida · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Montana · Nebraska · New Hampshire · New Jersey · New York · North Carolina · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Washington
Also doing business as
Innovative Advisory Group · Innovative Advisory Group, LLC · Nua Advisors · Nua Advisors, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)