Studio City, CA Office

Innovative Wealth Building LLC is a team-based registered investment adviser with eight advisors managing roughly $657 million in discretionary assets, providing ongoing portfolio management, financial planning and consulting to individuals, high-net-worth individuals, and charitable organizations. The firm also offers insurance-related services through an affiliated agency (IWB Insurance) and sponsors a wrap fee program for which it serves as portfolio manager.

IWB prepares individualized Investment Policy Statements and generally employs long-term strategies grounded in fundamental analysis and modern portfolio theory, allocating across equities, fixed income, ETFs, mutual funds and annuities. For certain clients the firm may recommend options trading and ETFs linked to cryptocurrencies, documents client risk tolerances, and provides discretionary management and periodic account reviews.

Noteworthy operational features include its role as a wrap fee program sponsor—a role held by a minority of comparable team firms—and its use of an insurance marketing organization (Advisors Excel) in connection with affiliated insurance and annuity offerings, which creates potential commission-based conflicts of interest. The firm requires custody at Schwab Institutional, does not aggregate block trades for multiple clients, and maintains no account minimums for its services.