Integrity Alliance, LLC logo

Integrity Alliance, LLC

Updated today

Client AUM

$4,840,022,140

Clients

10,660

Advisors

335

across 204 offices

About

Integrity Alliance provides advisory and brokerage services to a broad client base including individual investors (both non‑HNW and high‑net‑worth), corporations and other business entities, and qualified retirement plans and participants. The firm operates as a large advisor network—over 300 independent investment adviser representatives managing roughly $5.4 billion in client assets—and offers portfolio management, financial planning, and both wrap and non‑wrap programs as well as third‑party manager referrals.

Investment advice is delivered through a mix of advisor‑managed discretionary accounts, model portfolios and third‑party sub‑advisers available via platforms such as Envestnet, AssetMark and BNY Mellon/Wealth Solutions. Advisors may employ strategic, tactical or adaptive allocation approaches and can include alternatives; Integrity Alliance documents annual reviews and supports plan services ranging from non‑discretionary participant advice to acting as an ERISA 3(38) investment manager where authorized.

Several operational features distinguish Integrity Alliance from many enterprise peers: it is dually registered as an SEC‑registered investment adviser and a broker‑dealer and serves as an introducing broker to Pershing, with related revenue‑sharing arrangements (including cash sweep and FUNDVEST® participation). The firm also maintains affiliated insurance distribution and outside insurance desks, provides back‑office and transition support to other RIAs, and counts some advisors who are separately licensed attorneys or who operate as unaffiliated RIAs—arrangements that create service and supervisory complexities not typical at many large advisory enterprises.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Annuities ESG / Sustainable investing

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Fee options

Fixed

Financial planning fixed fees ranging from $0 to $50,000; Retirement plan participant consulting fixed fees up to $5,000

Percentage

$0 - $1,000,000: 1.00% - 2.80% $1,000,001 - $3,000,000: 1.00% - 2.20% $3,000,001+: 0.50% - 1.75%

Project-based

Up to $500 per hour for financial planning and consulting services

Other

Minimum fee: Select Program minimum account fee starting at 1.00% annually for first $1,000,000

Main office

See office

4135 NW Urbandale Dr

Urbandale IA 50322

Advisors at this office

35

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

18 Th Street Financial · 22 Nd State Wealth Management · Aaron M Smith Financial Group · Affluent Wealth Management · American Academy Wealth · Arisgarde · Arreola Financial · B.I. Financial And Insurance Services, LLC · Bell Financial · Bi Financial Services · Bluffview Insurance Group · Brandt Financial Services, Inc. · Bridge Partners · Brock Financial Services · Brokers Financial · Brokers International Financial Services, LLC · Brokers International Financial Services, LLC. · Brokers International Mountain States · Brown Financial Services · Bruno Financial Services · Bryton Financial · Calibrate Wealth Partners · Capital Group, Inc · Capital Protect Group · Carrick Financial Group · Cg Financial Group · Consolidated Financial Management & Tax Service · Coverage Solutions · Crescent Wealth Management · Creutzer Financial Group · Curtis & Associates, Inc · Danny Horn Financial · Dentdelioun, LLC · Duke Financial Partners, LLC · E.R. Iniguez Financial Group · Eghrari Wealth · Escobar Financial Services · Feliciano Financial Group · Financial & Estate Planning Services · Financial Integrity Group · Finley Davis Financial Group · Fiore Tax And Wealth Management · Flah & Company · Foresight Financial Group · Frederick W. Stansberry Solutions · Fredericks Wealth Management · Freedom Wealth Group · Fundamental Value Analytics · Gardner Brown Associates, Inc · Gateway Retirement Solutions · Great River Investment Services, LLC. · Gremler Wealth Management · Heartland Retirement Group Wealth Management · Hoosier Advisor And Associates · Howard And Howard, LLC. · Hr Wealth Management · Income And Estate Planning Partners · Integrity Alliance, LLC · Integrity Alliance, LLC. · Integrity Wealth · Intellectual Business Solutions, LLC · Investment Resources Of America · Island Wealth Advisors, LLC · J.C. Warrick & Company · Jdj Financial Group · Jett Wealth Management · Jml Financial Group · Jones Financial Solutions · Kanavy Financial Group, LLC · Klyn Financial · Kratzer Advisory Group LLC · L Lovie Wealth Management · Lamb Financial Services · Legend Wealth Management · Life Income Management · Lighthouse Agency Inc · Lighthouse Planning Group · Lisle Financial Group · Lone Wolf Financial · M2 (Squared) Wealth Management · Martini Financial Services · Mccann Asset Management · Medlock Wealth Management · Michael J Lucia & Associates · Mj Financial Services · Money Advisors Group, Inc. · National Investors Inc. · Oakmont Group · Olive Tree Wealth Management · Ozark Financial Services Of Nwa, Inc. · Paloma Financial Services · Paradigm Gilbert · Peak360 Wealth Management · Pearce Financial Services · Perspective Wealth Planning · Planningkamp · Pmn Financial Associates · Premier Investment Advisors Group · Refined Strategies · Reidy Financial · Reignmakers Wealth Advisors · Retirebydesign · Retirement Designers Financial Group, LLC · Retirement Planning Advisors · Retirement Resources Usa, Inc · Retirement Solutions Of Iowa LLC · Richard Olson Financial Group · Road To Retirement, Inc · Sapiers & Wallack · Secure Retirement Solutions, LLC. · Shonsey Wealth Management · Solomon Wealth Solutions, LLC · Stewart Wealth Advisors · Sumner Financial Solutions, LLC · Swanson Financial · The Cowart Group · The Financial Architects · The Financial Group Of Philadelphia · The Ifp Group, Inc · The Limpert Group · Tr Financial Group · Trandai Financial Solutions · Trio Wealth Advisory · Triton Wealth Strategies · Truenorth Financial · Wallach Financial · Wealth Centers Of America · Wealth Format System · Wealth Planning Consultants · Wealth Rx · Wealthadvisors Group · Wmburt Advisors · Yoder Financial Group

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Priscilla N

Series 66, Series 7, Series 63, Series 65

St Petersburg, FL

Pmn Financial Associates

Priscilla Nunez is a financial advisor at Integrity Alliance, LLC with seven years of industry experience. She holds the Series 66 designation, (Series 63/65 combined), Series 7, and has worked at Brokers International Financial Services since 2018. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans through a network of 164 independent advisers. The firm offers comprehensive asset management, financial planning, and consulting services using a variety of portfolio management approaches and custodial platforms.

Wealth management Active portfolio management General retirement planning Retirement income strategy Annuities Executive Retired Government Employee Doctor or Medical Professional Educators, Teachers, and Academics HENRY (High Earners, Not Rich Yet) Young Professionals Established Professionals Approaching retirement Women Professionals
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Erik B

Series 65

Urbandale, IA

Integrity Alliance, LLC

Erik Blase is a Series 65-licensed advisor with Integrity Alliance, LLC, based in Urbandale, IA, and has three years of industry experience. His career includes roles at Legacy Financial Group, Beacon Capital Management, Sammons Financial Group, and Independent Wealth Network. He also worked with Run Pure Sports, indicating involvement outside traditional financial services. Integrity Alliance is a large advisory network serving individual investors, corporations, and qualified retirement plans, managing approximately $5.4 billion in client assets. The firm offers a range of investment services including portfolio management, financial planning, and third-party manager referrals, utilizing various allocation strategies and supported by platforms such as Envestnet and AssetMark.

Annuities ESG / Sustainable investing
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Jack C

Series 66

Mission, KS

Integrity Alliance, LLC

Jack Curtis is a financial advisor with Integrity Alliance, LLC, holding a Series 66 designation and seven years of industry experience. He has worked at Integrity Alliance since 2025 and has been involved with Lion Street Financial and Curtis & Associates since 2018. Outside of his advisory role, Curtis is engaged in providing financial services, including insurance, retirement plans, and investment advisory through Curtis & Associates. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans, offering asset management, financial planning, and consulting through a large network of independent advisers. The firm employs a variety of portfolio management approaches and utilizes multiple custodial platforms and program sponsors to support client services.

Annuities ESG / Sustainable investing
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Michael K

Series 63, Series 65

Mission, KS

Integrity Alliance, LLC

Michael Kimbell is a financial advisor at Integrity Alliance, LLC with 32 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Lion Street Advisors and Lion Street Financial for 10 years. Outside of advising, he serves as a board member of Saint George Serbian Orthodox Church and is involved in managing several family trusts. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans through a network of 164 independent advisers. The firm offers various investment management and consulting services, utilizing both advisor-managed and model-based portfolios with a range of asset allocation strategies.

Annuities ESG / Sustainable investing
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Donald H

Series 66

Jackson, MS

Integrity Alliance, LLC

Donald Hughes is a financial advisor at Integrity Alliance, LLC with 14 years of industry experience. He holds the Series 66 designation and previously worked at Mass Mutual Investors Services and Securian Financial Services. Outside of his advisory role, he is the owner of William Morris Advisors, LLC, a marketing company associated with fixed insurance business. Integrity Alliance provides advisory and brokerage services to individual and institutional clients, managing approximately $5.4 billion in assets through a network of over 300 independent advisors. The firm offers portfolio management, financial planning, and third-party manager referrals, utilizing various investment approaches across discretionary and non-discretionary accounts.

Annuities ESG / Sustainable investing
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Kyle S

Series 63, Series 65

Aberdeen, SD

Integrity Alliance, LLC

Kyle Schwan is a financial advisor with Integrity Alliance, LLC, holding Series 63 and Series 65 licenses and bringing nine years of industry experience. He has been associated with Schwan Financial Group and Kovack Securities since 2016 and previously worked at Game Ready, Inc. He is also a member of the Presentation College Foundation, involved in academic affairs. Integrity Alliance serves a broad client base including individual investors, corporations, and qualified retirement plans. The firm operates as a large advisor network managing approximately $5.4 billion in client assets, offering portfolio management, financial planning, and access to both wrap and non-wrap programs alongside third-party manager referrals.

Annuities ESG / Sustainable investing
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Matthew B

Series 63, Series 65

Waco, TX

Integrity Alliance, LLC

Matthew Boudreaux is a financial advisor with Integrity Alliance, LLC in Waco, TX, holding Series 63 and Series 65 licenses and bringing nine years of industry experience. His prior roles include positions at Lion Street Financial, Cambridge Investment Research, NYLIFE Securities, New York Life Insurance, and MassMutual Financial Group. Boudreaux serves on the board of the Hewitt Chamber of Commerce and provides tax preparation consulting through Align Financial Solutions. Integrity Alliance, LLC is a large advisory network with over 300 independent representatives managing approximately $5.4 billion in client assets. The firm serves individual investors, corporations, and retirement plans through a variety of portfolio management and financial planning services, employing multiple investment approaches and offering both advisory and brokerage capabilities.

Annuities ESG / Sustainable investing
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Eric R

Series 63, Series 65

Greensboro, GA

Integrity Alliance, LLC

Eric Rader is a financial advisor at Integrity Alliance, LLC with 42 years of industry experience. He holds Series 63 and Series 65 designations and has worked at firms including Lion Street Financial, The Leaders Group, and Clearpoint Advisors, where he is also an owner and president specializing in executive benefit consulting and insurance planning. Outside of his advisory work, he serves on the homeowners association board for his residence in Greensboro, GA. Integrity Alliance is a large advisory and brokerage firm serving individual investors, corporations, and qualified retirement plans through a network of over 300 independent advisors managing approximately $5.4 billion in client assets. The firm offers a range of portfolio management and financial planning services using various investment approaches and supports both discretionary and non-discretionary account management.

Annuities ESG / Sustainable investing
user avatar

Joseph B

Series 63, Series 65

Newtown Square, PA

Integrity Alliance, LLC

Joseph Bruno is a financial advisor with Integrity Alliance, LLC, holding Series 63 and Series 65 credentials and over 33 years of industry experience. He worked at Nationwide and Nationwide Securities, LLC for 12 years before joining Integrity Alliance in 2020. Outside of his main advisory role, Bruno owns and operates Bruno Financial Services LLC, providing securities and insurance services. Integrity Alliance provides advisory and brokerage services to individual investors, corporations, and qualified retirement plans through a large network of independent advisors managing approximately $5.4 billion in assets. The firm offers a range of portfolio management and financial planning solutions utilizing discretionary accounts, model portfolios, and third-party sub-advisers, with multiple operational features including dual registration as both an SEC-registered investment adviser and a broker-dealer.

Annuities ESG / Sustainable investing
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Paolo P

Series 63, Series 65

Newport Beach, CA

Integrity Alliance, LLC

Paolo Pacana is a financial advisor with Integrity Alliance, LLC, holding Series 63 and Series 65 licenses and beginning his industry career in 2026. He previously worked at Lockton Affinity for five years and served with Knights of Columbus for a decade. Integrity Alliance operates as a large advisor network with over 300 independent representatives managing approximately $5.4 billion in client assets. The firm provides advisory and brokerage services to individual investors, corporations, and qualified retirement plans through various investment approaches and platforms.

Annuities ESG / Sustainable investing
user avatar

Bruce H

Series 63

Sunbury, OH

Integrity Alliance, LLC

Bruce Hull is a financial advisor with Integrity Alliance, LLC, holding a Series 63 designation and six years of industry experience. He has previously worked at Prudential Insurance Company of America and Lion Street Financial. Outside of advising, he owns ClearCo Restoration, a business providing painting and power washing services. Integrity Alliance is a large advisory and brokerage firm serving individual investors, corporations, and qualified retirement plans. The firm offers portfolio management, financial planning, and both wrap and non-wrap programs through a network of over 300 advisors managing approximately $5.4 billion in client assets.

Annuities ESG / Sustainable investing
user avatar

Ryan P

Series 66

Aberdeen, SD

Integrity Alliance, LLC

Ryan Patnoe is a financial advisor with Integrity Alliance, LLC and holds a Series 66 designation. He has eight years of industry experience and previously worked with Schwan Financial Advisors, LLC and Kovack Advisors Inc. Outside of his advisory roles, he spent over a decade associated with Pine Hills Golf Course. Integrity Alliance is a large advisory network with over 300 independent investment adviser representatives managing approximately $5.4 billion in client assets. The firm serves individual investors, corporations, and qualified retirement plans, offering a range of portfolio management and financial planning services through various platforms and investment approaches.

Annuities ESG / Sustainable investing
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Lorilee J

Series 63, Series 65

Boise, ID

Integrity Alliance, LLC

Lorilee Jones is a financial advisor with Integrity Alliance, LLC, holding Series 63 and Series 65 credentials and bringing 32 years of industry experience. She previously worked at Cetera Advisors LLC for five years before joining Integrity Alliance in 2018. Jones serves on the board of the Meridian Food Bank and participates in community and healthcare advisory councils in the Boise area. Integrity Alliance is a large advisor network serving individual investors, corporations, and qualified retirement plans. The firm combines advisory and brokerage services, offering portfolio management, financial planning, and access to third-party managers through various platforms.

Annuities ESG / Sustainable investing
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Salvatore L

Series 63, Series 65, Series 66

Springfield, PA

Integrity Alliance, LLC

Salvatore Lauri is a financial advisor at Integrity Alliance, LLC with 17 years of industry experience. His prior roles include positions at W&S Brokerage Services and Western & Southern Life, where he served as a full-time staff manager. Lauri holds Series 63, 65, and 66 licenses. Integrity Alliance is an enterprise firm with over 300 independent advisors managing approximately $5.4 billion in client assets. The firm offers a range of services including portfolio management, financial planning, and both wrap and non-wrap programs to individual investors, corporations, and qualified retirement plans.

Annuities ESG / Sustainable investing
user avatar

Clay H

Series 63

Leander, TX

Integrity Alliance, LLC

Clay Howell is a financial advisor with Integrity Alliance, LLC and holds a Series 63 designation. He has 32 years of industry experience with prior roles at Mass Mutual Investors Services, Metlife Securities, and New England Securities. Howell is also an independent insurance agent specializing in life, accident, and health insurance planning for individuals and businesses. Integrity Alliance is an enterprise advisory and brokerage firm serving individual investors, corporations, and qualified retirement plans. The firm supports over 300 independent advisors managing approximately $5.4 billion in client assets and offers a range of portfolio management, financial planning, and third-party manager services.

Annuities ESG / Sustainable investing
View complete list of advisors at this firm
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