Intelligent Investing
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Intelligent Investing is a fee-only financial planning and investment management firm that provides investment supervisory services, financial planning, and consultations to individuals and institutional clients such as trusts, pension and profit‑sharing plans, and charitable organizations. According to the firm brochure, it managed approximately $38 million for about 66 clients as of 12/31/2024 and does not accept commissions or performance‑based fees.
The firm implements strategic asset allocation with a core‑and‑satellite approach, using passive index and ETF funds for core exposure and selectively adding active managers for satellite positions, typically investing via no‑load mutual funds, ETFs, stocks and bonds held at discount custodians. Clients receive written initial evaluations and Investment Policy Statements and quarterly reviews, and the firm places trades under a limited power of attorney while generally requiring client approval for each trade (non‑discretionary management).
What is noteworthy relative to many independent solo advisers is the firm’s inclusion of charitable organization clients and its primary use of non‑discretionary account management—both identified in the brochure as less common for firms in this category. The firm also emphasizes negotiable, fee‑only arrangements and offers flexible planning engagement formats (fixed plans, hourly work, or AUM‑based advisory agreements) while clients retain custody of assets with independent custodians.
Client services
Expertise
Fee options
Financial plan fees from $100 to $1,200 (negotiable)
Hourly planning services at $150 per hour; follow-on implementation work at $100 per hour
Fee-only: Financial planning fees range from $100 to $1,200 (negotiable); hourly planning at $150/hour; follow-on implementation work at $100/hour
Main office
6200 Center St., Suite 240
Clayton CA 94517-1448
Advisors at this office
1
Most active in
California
Also doing business as
Intelligent Investing · Rory C. Vander Heyden · Vander Heyden, Rory Craig
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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