Intent Advice, Inc.

The firm provides consulting and investment advisory services to a small client base that includes high‑net‑worth individuals, small businesses, charitable organizations, endowments, trusts and estates, delivering written financial plans, advice about specific investments, and ongoing advisory reviews. It does not take custody of client assets or execute securities transactions on clients’ behalf.

Advice is tailored to each client’s Investment Profile and delivered through fixed‑fee or hourly engagements rather than through discretionary portfolio management or percentage‑of‑assets arrangements; when implementation is needed, the firm coordinates with client‑selected custodians, broker‑dealers, or unaffiliated advisers. The firm conducts periodic reviews (at least annually, commonly quarterly) and often serves as a coordinator among a client’s other professionals.

Notably, the firm does not manage client assets and reports no assets under management, a model that differs from most independent advisers who provide portfolio management and charge asset‑based fees. The firm has disclosed a prior regulatory consent order that included a suspension and monetary penalties and, upon relicensing, operates under a conditional licensing arrangement requiring independent compliance oversight — a disclosure event that is uncommon among peers.