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Intentional Asset Management

Updated today

Client assets under management

$0

Clients

0

Advisors

2

of 6 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

0

Very Low

Average account size

About

Intentional Asset Management develops thematic equity model portfolios and provides non-discretionary portfolio construction and advisory services for individuals, institutions, and other advisory firms. The firm designs model portfolios aligned with impact objectives and also distributes those models to third‑party advisers and platforms; as of the brochure date it had not yet commenced client advisory services and reported zero assets under management.

The firm’s investment approach begins with a top‑down review of long‑term structural trends tied to impact themes (for example, water security, energy resilience, climate action, and the circular economy) and combines quantitative portfolio optimization with fundamental company analysis. Model portfolios typically hold 20–40 U.S.-listed equities and incorporate third‑party ESG data as a supporting input; all recommendations are implemented only with client approval under the firm’s non‑discretionary framework.

Notable operational features include an offering of no‑charge educational seminars and workshops on sustainability and ESG topics for clients, prospective clients, and students, and an explicit distribution arrangement with a third‑party platform (Freedom Advisors) to deliver models and provide account performance reporting. The firm is a wholly owned subsidiary of a management‑consulting entity and signals plans to expand its product set (including future private equity funds), which may shape how it works with other advisers and institutional channels.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

ESG / Sustainable investing Passive / index investing

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Fee options

Percentage

$0+: 0.75% annually (Non Discretionary Advice) $0+: 0.50% annually (Assets invested in Separately Managed Portfolios) $0+: 0.40% annually (Assets invested in Model Portfolios)

Other

Fee-only: Annual fees based on assets under management; fees are negotiable.

Main office location

Intentional Asset Management

12 East 49 Th Street, 11 Th Floor

New York NY 10017-1012, United States

Number of offices

1

Most active in

New Jersey · New York

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Heather M

Series 65

New York, NY

Intentional Asset Management

Heather Mcgee is the CEO and partner of 17 Asset Management and Intentional Funds, holding a Series 65 designation. She has been involved with 17 Asset Management since 2019 and played a key role in launching Intentional Funds in 2022. Her prior experience includes roles at SOCAP Global, Pershing Square Foundation, and Ramius Alternative Solutions. Intentional Asset Management develops thematic equity model portfolios and provides non-discretionary portfolio construction and advisory services focused on impact objectives. The firm’s investment approach combines top-down analysis of long-term structural trends with quantitative optimization and fundamental company analysis, serving individuals, institutions, and other advisory firms.

ESG / Sustainable investing Passive / index investing
user avatar

John M

Series 63, Series 65

New York, NY

Intentional Asset Management

John Morris is a financial advisor with Intentional Asset Management in New York, NY, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He is the Founder and Executive Chairman of 17 Asset Management, the parent company of Intentional Funds, and he focuses on consulting, product design, and stakeholder management at 17 Asset Management while supporting Intentional Funds through leadership introductions. Intentional Asset Management develops thematic equity model portfolios and offers non-discretionary portfolio construction and advisory services to individuals, institutions, and other advisory firms. The firm’s investment approach combines top-down analysis of long-term impact themes with quantitative optimization and fundamental company research, distributing its models through third-party advisers and platforms.

ESG / Sustainable investing Passive / index investing
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