San Diego, CA Office

Team
Updated today
Invicta Financial Group logo

Invicta Financial Group

Team

Firm-wide stats for Invicta Financial Group

Total advisors

13

Across 5 offices

Clients per advisor

37 Low

Avg AUM per client

$778,078 Low

HNW client ratio

38% Typical

About

Invicta Financial Group provides financial planning and advisory services to individuals, high-net-worth clients, and business entities. The firm offers both one-time and ongoing planning engagements and places emphasis on creating written financial action plans tailored to each client's goals.

Invicta does not exercise trading discretion or manage client portfolios directly; instead it refers clients to a select group of third-party money managers and coordinates implementation and periodic reviews with those managers. Investment approaches used for client portfolios depend on the third‑party advisers and may include fundamental, quantitative, cyclical, and modern portfolio theory methods that those managers employ.

What is distinctive about Invicta is that nearly all of its reported advisory assets are non-discretionary and the firm itself does not provide direct portfolio management, a structure that is uncommon among multi-advisor firms. The firm also operates affiliated business entities — including a real estate holding company for commercial offices and separate insurance- and tax-related LLCs — and its advisers are licensed to sell insurance products, activities that are conducted outside the advisory programs.

Based on Invicta Financial Group

Expertise

General retirement planning General tax planning Cash flow / budgeting Debt management

Based on Invicta Financial Group

Location

11440 West Bernardo Court, Suite 102

San Diego CA 92127

Advisors at this office

5

Advisors at this office

user avatar

Matthew R

CFP®, ChFC®, Series 63, Series 65

San Diego, CA

Invicta Financial Group

Matthew Rose is a CFP® and ChFC® with 15 years of industry experience. He has worked at Invicta Financial Group since 2026 and spent over a decade with First Command Advisory Services and its affiliated entities prior to that. Outside of his advisory work, he is the CEO of LAM LLC, a company involved in property transactions. Invicta Financial Group provides financial planning and advisory services to individuals, high-net-worth clients, and business entities, focusing on tailored written financial action plans. The firm refers clients to selected third-party money managers and does not exercise trading discretion or manage portfolios directly.

General retirement planning General tax planning Cash flow / budgeting Debt management
user avatar

Howard B

Series 65

San Diego, CA

Invicta Financial Group

Howard Barker is a financial advisor at Invicta Financial Group with seven years of industry experience. He holds a Series 65 designation and previously worked at Northrop Grumman for ten years before joining BDT & Associates, Inc. in 2018. Outside of advisory work, he is a licensed insurance agent, president of Cogent Insights Advertising, LLC, and serves as co-trustee of a trust. Invicta Financial Group advises individuals, high-net-worth clients, and business entities primarily through financial planning and implementation services, directing clients to third-party investment advisers for portfolio management while providing customized Written Financial Action Plans and regular review meetings.

General retirement planning General tax planning Cash flow / budgeting Debt management
user avatar

Jody K

Series 66

San Diego, CA

Invicta Financial Group

Jody Knutsen is a financial advisor at Invicta Financial Group in San Diego, CA, holding a Series 66 designation with 10 years of industry experience. Prior to joining Invicta in 2026, Knutsen spent a decade at First Command Insurance Services and related First Command entities. He has served in the U.S. Army and California National Guard since 2004. Knutsen is also the owner of Knutsen Financial Services LLC, a business entity used to manage his business-related activities and income separately for tax purposes. Invicta Financial Group provides financial planning and advisory services to individuals, high-net-worth clients, and business entities, focusing on written financial action plans tailored to client goals. The firm refers clients to select third-party money managers for portfolio management and primarily operates under a non-discretionary advisory structure.

General retirement planning General tax planning Cash flow / budgeting Debt management
user avatar

Doyel P

Series 63, Series 65

San Diego, CA

Invicta Financial Group

Doyel Price is a financial advisor with Invicta Financial Group in San Diego, CA, holding Series 63 and Series 65 licenses and bringing 22 years of industry experience. He has worked at BDT & Associates, Inc. since 2010 and previously at Cambridge Investment Research Advisors, Inc. from 2011 to 2018. Price serves as a director on the board of BDT & Associates, Inc. and is a licensed independent insurance agent. Invicta Financial Group provides financial planning and implementation services to individuals, high-net-worth clients, and business entities, directing clients to third-party investment advisers for asset management and developing tailored Written Financial Action Plans. The firm focuses on client-specific planning with regular meetings during implementation and periodic reviews thereafter.

General retirement planning General tax planning Cash flow / budgeting Debt management
user avatar

George S

Series 63, Series 65

San Diego, CA

Invicta Financial Group

George Stratmann is a financial advisor at Invicta Financial Group with 21 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at BDT & Associates, Inc. and Cambridge Investment Research Advisors, Inc. Stratmann is also involved as a licensed insurance agent, selling and servicing health and life insurance products. Invicta Financial Group advises individuals, high-net-worth clients, and business entities primarily through financial planning and implementation services. The firm directs clients to third-party investment advisers for asset management and focuses on client-specific planning with ongoing reviews.

General retirement planning General tax planning Cash flow / budgeting Debt management
View complete list of advisors at this office
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