Invictus Financial Services

Invictus Financial Services provides investment advisory and financial planning services to individuals and high‑net‑worth individuals, delivering portfolio construction, asset allocation, investment selection, and standalone or combined planning engagements. The firm is newly formed and, as of the brochure date, reports no client assets under management; services may be offered on a discretionary or non‑discretionary basis depending on client agreements.

The firm’s investment process is primarily grounded in fundamental analysis, supplemented at times by technical analysis, asset‑allocation strategies, and third‑party research to shape diversified portfolios tailored to client objectives and risk tolerances. While Invictus follows the common AUM‑based fee model for ongoing advisory services, it also provides financial planning for fixed fees and business or project consulting on an hourly basis, which is less common for firms in this category.

Notably, the firm’s principal is licensed as an insurance producer and offers insurance products through separate entities, receiving commissions in those transactions—a potential conflict of interest the brochure discloses and addresses through disclosure and fiduciary obligations. The advisory business is affiliated with non‑investment enterprises (including hospitality and construction) and the principal allocates a portion of time to those activities, which the firm identifies as separate from its advisory services.