Its Asset Management, L.P.

Its Asset Management, L.P. primarily serves individual investors through model-based portfolio management and also provides services to corporations, pension and profit-sharing plans, and ERISA-qualified retirement accounts; firm-reported totals show about $297.8 million in regulatory AUM across roughly 586 client accounts managed by two advisors, implying a notably high client load per advisor. The firm delivers discretionary management through its ITS and PTS programs and accepts client accounts on institutional custodial platforms.

The firm follows a disciplined active portfolio management (DAPM) process across a set of preset strategies (Dynamic Conservative/Moderate/Growth, Global Premier, Income Plus and an Allocation Plus model), investing mainly in mutual funds and ETFs and using monthly reallocation and portfolio rebalancing to implement strategy decisions rather than tailoring portfolios to each client’s unique financial circumstances. ITS and PTS describe their investment decision process as combining proprietary research, asset/sector selection, fund screening, and regular reallocation points; certain models (e.g., Allocation Plus) can use leveraged, short, or inverse funds and derivatives.

Compared with peers, the firm’s client mix and distribution approach are distinctive: it reports relationships with ERISA plan sponsors (including retirement-plan participant services) and, per its disclosures, includes state or municipal government clients, a client type that is uncommon among similarly supported firms. The firm also relies on a solicitor/referral network to introduce business and discloses ongoing solicitor compensation arrangements (including substantial solicitor fee sharing in some PTS cases), and it operates as a long-established advisory with multi-decade history and consolidated DBA operations (ITS and PTS).