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Iwealth

Updated today

Client AUM

$304,801,061

Clients

714

Advisors

6

of 14 employees

About

iWealth Financial, LLC serves individuals (including high‑net‑worth clients), trusts, pension and profit‑sharing plans, and business entities, providing discretionary investment management, standalone financial planning, and retirement plan consulting; the firm also refers clients to third‑party money managers. As of 12/31/2025 the firm reports $311.6 million in discretionary assets under management and a five‑advisor team.

Portfolios are constructed using asset‑allocation frameworks and a mix of analytical methods — including fundamental, technical, quantitative and sector analysis — with regular monitoring and rebalancing to duration and risk targets; investments may include individual stocks and bonds, ETFs, mutual funds, and fixed‑income instruments. The firm can act with investment discretion, conducts due diligence and ongoing reviews of third‑party managers, and may use margin and certain options strategies while maintaining conservative cash holdings for fee debits.

Noteworthy for a firm of this size, representatives are dually registered as broker‑dealer registered representatives of LPL Financial and are licensed insurance agents, enabling commissionable securities sales and insurance product placements alongside advisory services — relationships and potential conflicts are disclosed in the brochure. The firm, formed in 2024 and owned by KC Holdings I, LLC, operates through multiple custodians (LPL, SEI, Schwab) and documents procedures for third‑party money movement and custody oversight.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Active portfolio management

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Fee options

Fixed

Flat fees up to $50,000 for financial planning and consulting services; retirement plan consulting fees may be flat fees.

Percentage

up to 1.90% annually

Commissions

Representatives may earn commissions for sales of securities or investment products as registered representatives of LPL Financial LLC.

Project-based

Hourly fees up to $500/hour for financial planning and consulting services.

Other

Fee-only: Hourly fees up to $500/hour and flat fees up to $50,000 for financial planning and consulting services; fees may be waived for investment management clients.

Main office

213 15th Avenue NE

Waseca MN 56093

Advisors at this office

6

Most active in

Arizona · Florida · Iowa · Minnesota · Nebraska · South Dakota · Texas · Wisconsin

Also doing business as

Iwealth · Iwealth Financial, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeremy H

Series 66

Waseca, MN

Iwealth

Jeremy Herkenhoff is a financial advisor at iWealth with two years of industry experience. He holds a Series 66 designation and has previously worked at Fidelity Investments and LPL Financial LLC. Herkenhoff serves as an advisory council member for the Minnesota State University, Mankato Finance Department. iWealth Financial, LLC serves individuals, trusts, pension and profit-sharing plans, and business entities by providing discretionary investment management, financial planning, and retirement plan consulting. The firm employs a multi-method investment approach with regular portfolio monitoring and rebalancing, managing $311.6 million in discretionary assets as of year-end 2025.

Active portfolio management
user avatar

Matthew P

Series 66

Waseca, MN

Iwealth

Matthew Potter is a financial advisor at iWealth with Series 66 registration and two years of industry experience. His prior work includes roles at LPL Financial, JND Legal Administration, and teaching at Waseca High School. Outside of finance, he is involved in farming through a family business. iWealth Financial, LLC serves individuals, trusts, pension and profit-sharing plans, and business entities by providing discretionary investment management, financial planning, and retirement plan consulting. The firm uses a variety of analytical methods for portfolio construction and monitors investments regularly, managing $311.6 million in discretionary assets as of the end of 2025.

Active portfolio management
user avatar

Shawn P

Series 63, Series 66

Waseca, MN

Iwealth

Shawn Pomeroy is a financial advisor at iWealth with 15 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked with ICA Group Wealth Management, LLC and LPL Financial. Pomeroy is also a commissioned Minnesota notary. iWealth Financial, LLC serves individuals, trusts, pension and profit-sharing plans, and business entities by providing discretionary investment management, financial planning, and retirement plan consulting. The firm employs a variety of analytical methods in constructing portfolios and manages $311.6 million in discretionary assets through a team of five advisors.

Active portfolio management
user avatar

Gary G

Series 63

Waseca, MN

Iwealth

Gary Guentzel is a financial advisor with iWealth Financial, LLC, holding a Series 63 designation and over 37 years of industry experience. He previously worked at Triad Advisors, Inc. for ten years and LPL Financial for three years before joining iWealth. Outside of his advisory role, he is co-owner of D&D Enterprises LLC and is involved in farming activities through CR Farms. iWealth Financial, LLC provides investment advisory and planning services to individuals, high-net-worth clients, trusts, employer retirement plans, and businesses. The firm employs a range of analytical and asset-allocation strategies, uses third-party managers, and offers comprehensive portfolio management tailored to client objectives.

Active portfolio management
user avatar

Bradley C

Series 63, Series 65

Waseca, MN

Iwealth

Bradley Connors is a financial advisor with iWealth Financial, LLC, holding Series 63 and Series 65 licenses and over 32 years of industry experience. His career includes roles at ICA Group Wealth Management, LPL Financial, and Investment Centers of America. Connors is also the author of a book on retirement planning and works as a professional speaker. iWealth Financial, LLC serves individuals, trusts, pension and profit-sharing plans, and business entities, providing discretionary investment management, financial planning, and retirement plan consulting. The firm utilizes asset-allocation frameworks combined with multiple analytical methods to construct portfolios, offering a range of investment options including stocks, bonds, ETFs, and mutual funds, with ongoing monitoring and rebalancing.

Active portfolio management
user avatar

Johnathon E

Series 66

Waseca, MN

Iwealth

Johnathon Eykyn is a financial advisor with iWealth Financial, LLC, holding a Series 66 designation and five years of industry experience. His prior roles include positions at ICA Group Wealth Management and LPL Financial, and he has been affiliated with iWealth since 2021. Outside of finance, he has served with the American Legion since 2018. iWealth Financial, LLC serves individuals, trusts, retirement plans, and business entities with discretionary investment management, financial planning, and retirement plan consulting. The firm employs a mix of fundamental, technical, quantitative, and sector analysis in portfolio construction and maintains dual registrations that allow for both advisory and commissionable product services.

Active portfolio management
View complete list of advisors at this firm
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