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Jemma Financial Services

Updated today

Client AUM

$110,409,732

Clients

312

Advisors

5

across 2 offices

About

Jemma Financial Services advises individual investors (including high-net-worth clients) as well as pension plans, charities, and other entities, managing roughly $140 million across five advisors and about 312 client relationships. The firm’s primary services are discretionary portfolio management built around five risk-targeted model portfolios (conservative to aggressive) and integrated financial planning provided as part of portfolio services rather than as a standalone product, using MoneyGuidePro for plan construction.

Investment decisions are made at the model level with ongoing monitoring and periodic rebalancing; portfolios are composed largely of ETFs and mutual funds and are selected using quantitative and qualitative screens (peer performance, expense ratios, manager tenure) and third-party analytics such as Morningstar and Fi360. Jemma monitors models daily, may implement margin or certain options strategies at client request, and accommodates non-discretionary arrangements when clients prefer to retain trade approval.

What sets Jemma apart from many peer team firms is its industry affiliations and dual roles: certain associated advisors are registered representatives of broker‑dealers and the firm maintains an ownership affiliation with another registered adviser that sponsors registered investment companies, creating potential conflicts that the firm addresses through disclosures, a compliance program, and by excluding advisory fees on client assets invested in the affiliated funds. The firm also commonly requires custody at designated custodians (Charles Schwab or First Clearing) and receives account‑level services and occasional non‑monetary benefits tied to those relationships, which it says it monitors through internal compliance oversight.

Client services

Financial planning Portfolio management Retirement plan services

Expertise

Income planning Retirement withdrawal strategies Real estate investing

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Fee options

Percentage

$1 - $250,000: 1.50% $250,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001 - $3,000,000: 0.75% Over $3,000,000+: Negotiable

Main office

See office

810 Gleneagles Court, Suite 109

Baltimore MD 21286

Advisors at this office

4

Most active in

California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Illinois · Maine · Maryland · Michigan · New Hampshire · New Jersey · New York · North Carolina · Pennsylvania · South Carolina · Texas · Virginia

Also doing business as

Foundry Wealth Advisors, LLC · Jemma Financial Services · Jemma Investment Advisors LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brian N

Series 63, Series 66

Baltimore, MD

Jemma Financial Services

Brian Nelson is a financial advisor with Jemma Financial Services in Baltimore, MD, holding Series 63 and Series 66 licenses and over 32 years of industry experience. He is the founder and president of Harborside Sales Group, where he oversees sales and marketing functions, and serves as president of Cromwell Investment Advisors, which provides advisory services to mutual funds and ETFs. Nelson also holds a treasurer position on the board of Total Fund Solutions. Jemma Financial Services advises individual investors, pension plans, and charities, managing approximately $140 million across five advisors. The firm offers discretionary portfolio management through five risk-targeted model portfolios, integrating financial planning within its portfolio services and using quantitative and qualitative screening methods alongside third-party analytics to select ETFs and mutual funds.

Income planning Retirement withdrawal strategies Real estate investing
user avatar

William C

CFA®

Baltimore, MD

Jemma Financial Services

William Cevallos is a CFA® charterholder with seven years of industry experience. He has worked at Jemma Financial Services since 2019 and spent 22 years at PNC Bank prior to that. Jemma Financial Services is a team of five advisors managing approximately $140 million for individual investors, pension plans, and charities. The firm offers discretionary portfolio management through five risk-targeted model portfolios and integrates financial planning within its services, using quantitative and qualitative criteria to select ETFs and mutual funds.

Income planning Retirement withdrawal strategies Real estate investing
user avatar

Stephen B

CFP®, Series 63, Series 65, Series 66

Baltimore, MD

Jemma Financial Services

Stephen Baird is a CFP® with 19 years of industry experience, currently serving at Jemma Financial Services. He has held roles at several firms including Harborside Sales Group, LLC and Foreside Fund Services, LLC. In addition to his advisory work, he is a board member of the MECP2 Duplication Foundation, a public charity that supports families and furthers research. Jemma Financial Services advises individuals, pension plans, and charities, managing approximately $140 million across five advisors. The firm offers discretionary portfolio management based on five risk-targeted model portfolios, integrates financial planning using MoneyGuidePro, and employs quantitative and qualitative screening with daily model monitoring.

Income planning Retirement withdrawal strategies Real estate investing
user avatar

Gay W

Series 63, Series 65, Series 66

Beaufort, SC

Jemma Financial Services

Gay Wagner is a financial advisor at Jemma Financial Services with 11 years of industry experience. Wagner holds Series 63, 65, and 66 licenses and has worked at Jemma Investment Advisors since 2021, following seven years at Brown Advisory and a year at Merrill. Jemma Financial Services advises individual investors—including high-net-worth clients—as well as pension plans, charities, and other entities, managing approximately $140 million across five advisors. The firm offers discretionary portfolio management based on five risk-targeted model portfolios and integrates financial planning into its portfolio services using MoneyGuidePro.

Income planning Retirement withdrawal strategies Real estate investing
user avatar

Katharine D

Series 63, Series 65

Baltimore, MD

Jemma Financial Services

Katharine Dudley is a financial advisor at Jemma Financial Services in Baltimore, MD, holding Series 63 and Series 65 licenses with six years of industry experience. She has worked at Jemma Investment Advisors LLC since 2018 and previously held roles at Becket Hitch, LLC and J. Hillburn Consultant. Dudley also serves as operations manager at JFS Advisory. Jemma Financial Services advises individual investors, pension plans, charities, and other entities, managing approximately $140 million across five advisors. The firm employs discretionary portfolio management centered on five risk-targeted model portfolios and integrates financial planning into its portfolio services using MoneyGuidePro.

Income planning Retirement withdrawal strategies Real estate investing
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