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Joel Adams and Associates Inc.

Updated today

Client assets under management

$272,974,674

Clients

277

16% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

92

High

Average account size

$985,468

About

Joel Adams and Associates serves individuals, high‑net‑worth clients, families, trusts, small businesses, charitable organizations, and retirement plans, managing $305,575,796 in client assets across roughly 277 accounts with a three‑advisor team. The firm provides discretionary wealth management, financial planning, and retirement plan advisory services, including IPS design, vendor analysis, and 3(21)/3(38) investment plan services.

The firm’s investment process is primarily long‑term oriented and combines fundamental and technical analysis to construct portfolios of individual equities, ETFs, and bonds, while also using independent managers or custodian‑sponsored platforms when appropriate. Adams and Associates monitors portfolios for rebalancing, tax or liquidity needs, and may include cash positions as hedges; it also operates through an institutional relationship with Raymond James for custody, trading, and technology support.

A distinctive feature is that the firm sponsors a wrap fee program and expressly bundles securities transaction costs into its asset‑based wealth management fee (see Appendix 1), a practice that is uncommon among peers. The firm’s combination of relatively large AUM for a small advisory team, its retirement plan 3(38) offerings, reliance on an institutional custodian platform, and the fact that some advisory personnel are licensed insurance professionals (which can generate commission income) are noteworthy operational details and potential conflict‑of‑interest considerations described in the brochure.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Fixed fees for financial planning services negotiated based on expected hours.

Percentage

$0+: 0.75% to 1.25% annually (wealth management services, negotiable, based on various factors) $0+: 0.50% to 1.00% annually (retirement plan advisory services, negotiable, based on size and scope)

Project-based

$200 to $500 per hour (financial planning services)

Other

Account minimum: $500,000 Fee-only: Wealth management fees based on AUM; hourly fees $200 to $500 per hour for financial planning; fixed fees for financial planning negotiated based on expected hours; fixed quarterly fees possible for retirement plan advisory services.

Main office location

Joel Adams and Associates Inc.

545 Merrimon Avenue

Asheville NC 28804, United States

Number of offices

2

Most active in

Florida · Louisiana · New York · North Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Bray C

CFP®, Series 66

Asheville, NC

Joel Adams and Associates Inc.

Bray Creech is a CFP® with 11 years of experience in the financial services industry. He has worked at Raymond James Financial Services Advisors Inc. and Raymond James Financial Services, Inc. from 2014 to 2022 before joining Joel Adams and Associates Inc. in 2022. Outside of advisory work, he is a managing member of 545 Merrimon, LLC, overseeing building maintenance and tenant relations for a commercial property in Asheville, NC. Joel Adams and Associates Inc. provides discretionary wealth management, financial planning, and retirement-plan advisory services to individuals, families, trusts, small businesses, and charitable organizations. The firm employs a primarily long-term investment approach using fundamental and technical analysis and offers portfolio management with flexibility for client-imposed restrictions, including oversight of independent managers.

Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Jessie G

CFP®, Series 65, Series 66

Asheville, NC

Joel Adams and Associates Inc.

Jessie Goodwin is a CFP® professional with 12 years of industry experience. She is currently with Joel Adams and Associates Inc., where she has worked since 2026. Her prior experience includes roles at Modera Wealth Management, LLC and Parsec Financial Management Inc. Joel Adams and Associates Inc. provides discretionary wealth management, financial planning, and retirement-plan advisory services to individuals, families, trusts, estates, small businesses, and charitable organizations. The firm employs a long-term investment approach using both fundamental and technical analysis and offers portfolio construction with equities, ETFs, and bonds, managing approximately $282 million in discretionary assets.

Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Chad S

Series 65

Asheville, NC

Joel Adams and Associates Inc.

Chad Storck is a Series 65 licensed advisor at Joel Adams and Associates Inc. with two years of industry experience. Prior to joining Joel Adams and Associates, he worked for Storck CPA, P.C. for 14 years. Outside of his advisory role, he manages a commercial real estate property in Asheville, NC, overseeing building maintenance and tenant relations. Joel Adams and Associates Inc. provides discretionary wealth management, financial planning, and retirement-plan advisory services to individuals, families, trusts, small businesses, and charitable organizations. The firm employs a primarily long-term investment approach using fundamental and technical analysis, managing about $282 million in discretionary assets across 268 client relationships.

Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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