A complete list of active advisors currently associated with John Friedman Financial

Warmer can help you find a great advisor at John Friedman Financial or one who fits your needs even better.

The firm provides project-based financial health advisory services and consultations to individuals, families and small businesses, operating as a solo practitioner with a very small client roster (about 11 clients). It offers advice-only engagements, does not sell financial products, and — unlike most independent advisers — does not provide portfolio management for individual accounts. The firm’s work focuses on helping clients design investment approaches (frequently using low‑cost, passive strategies), on retirement and cash‑flow modeling, and on selecting or overseeing external money managers when delegation is desired. Services are delivered on a per-project or hourly consultation basis, supported by proprietary educational and spreadsheet tools, and the firm does not take custody or discretionary authority over client accounts. Notable deviations from peer practices include an explicit avoidance of asset‑gathering and percentage‑of‑assets‑under‑management billing in favor of negotiated project and hourly arrangements, a small, long‑running sole‑practitioner model, and tailored offerings such as comprehensive “whole‑shebang” engagements, numeric workups, and options for socially conscious carve‑outs. The firm also describes a transparent referral process to specialists when clients need services outside the adviser’s scope.

To learn more about the advisors currently working at John Friedman Financial, click on their names below to view their profiles, or click here to see them all on a map. Or, if you tell us about your needs, Warmer can help you find the best advisor for you.

Name
Location
Years of experience
John Friedman profile photo John Friedman
San Francisco, CA
24
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)