Johnston Investment Counsel, Ltd. logo

Johnston Investment Counsel, Ltd.

Updated today

Client AUM

$119,624,319

Clients

88

Advisors

1

of 2 employees

About

Johnston Investment Counsel provides fee‑only investment advisory and comprehensive financial planning services to individuals, trusts, endowments, qualified retirement plan sponsors, and business entities, managing roughly $125 million for under 100 clients. Its offerings include discretionary portfolio management, enhanced cash management, comprehensive wealth management, retirement plan services, and non‑discretionary institutional consulting.

The firm combines macroeconomic, fundamental, relative‑value and technical analysis with customized investment policy statements to set asset allocation, perform tax‑aware asset location, and implement periodic rebalancing across a mix of no‑load mutual funds, ETFs, individual equities and fixed income. For downside risk control, Johnston uses derivatives such as options in separately managed accounts and employs limit orders and other risk‑controlling strategies; some enhanced cash portfolios may include modest equity allocations.

Notably for a small, solo independent adviser, the firm regularly serves institutional and pension clients — including pension/profit‑sharing plans and charitable organizations — and provides pension consulting and plan design as part of its retirement plan services. The firm operates as a fee‑only fiduciary that does not accept commissions and has filed to transition its adviser registration to the SEC.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement income strategy Social Security optimization Roth conversion strategy Concentrated stock management Options & derivatives strategies

Occupation focus

Founder/Business Owner Executive

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $1,000,000: 0.40% (Retainer-based Comprehensive Financial Planning) $1,000,001 - $3,500,000: 0.30% (Retainer-based Comprehensive Financial Planning) $3,500,001 - $5,000,000: 0.20% (Retainer-based Comprehensive Financial Planning) $5,000,001 - $10,000,000: 0.10% (Retainer-based Comprehensive Financial Planning) $10,000,001+: 0.05% (Retainer-based Comprehensive Financial Planning) $0 - $500,000: 0.90% (Comprehensive Wealth Management, Comprehensive Portfolio Management, Institutional Consulting) $500,001 - $3,000,000: 0.70% (Comprehensive Wealth Management, Comprehensive Portfolio Management, Institutional Consulting) $3,000,001 - $5,000,000: 0.50% (Comprehensive Wealth Management, Comprehensive Portfolio Management, Institutional Consulting) $5,000,001+: 0.30% (Comprehensive Wealth Management, Comprehensive Portfolio Management, Institutional Consulting) $0 - $1,000,000: 0.60% (Enhanced Cash Management) $1,000,001 - $5,000,000: 0.45% (Enhanced Cash Management) $5,000,001+: 0.30% (Enhanced Cash Management) $0 - $1,000,000: 0.50% (Retirement Plan Services) $1,000,001 - $3,000,000: 0.40% (Retirement Plan Services) $3,000,001 - $5,000,000: 0.30% (Retirement Plan Services) $5,000,001+: 0.20% (Retirement Plan Services)

Project-based

Project-based comprehensive financial planning fees are charged based on estimated hours, no minimum fee.

Other

Account minimum: $250,000 Minimum fee: Minimum fees vary by program, typically $2,500 annually (except Enhanced Cash Management program minimum is $1,500). Project-based planning has no minimum fee. Fee-only: Johnston Investment Counsel is a fee-only firm and accepts no commissions.

Main office

331 Fulton, Suite 429

Peoria IL 61602

Advisors at this office

1

Most active in

Illinois

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")