Journey Asset Management LLC

Journey Asset Management provides discretionary asset management and fixed-fee financial planning primarily for individual clients, and the brochure indicates the firm bills advisory fees on an assets‑under‑management basis. The firm delivers ongoing portfolio monitoring and written financial plans and uses custodial and model services accessed through Altruist’s platform.

Portfolio strategy is tailored to each client’s goals, time horizon, and risk tolerance and may employ fundamental, technical, charting, and cyclical analysis across long‑ and short‑term approaches. The advisor uses Altruist‑generated and third‑party model portfolios, can create custom models, applies tax‑management tools, and may delegate execution to sub‑advisors while retaining overall discretionary authority.

Distinctive disclosures in the brochure include the firm’s use and advertisement of hypothetical performance tied to model portfolios available via Altruist’s Model Marketplace, and the fact that the principal is an active U.S. Navy Senior Chief who spends a substantial portion of his time on military service and intends to leverage those professional relationships to develop the advisory business. The firm also notes enrollment options in Altruist One (with benefits such as higher cash yields and fee waivers) and states it absorbs the program’s monthly fee for subscribed client accounts.