Journey Financial Management, LLC logo

Journey Financial Management, LLC

Updated today

Client AUM

$57,859,656

Clients

77

Advisors

4

of 6 employees

About

Journey Financial Management provides advisory services to individuals (including high‑net‑worth clients), business‑sponsored retirement plans, and other entities, offering comprehensive and limited‑scope financial planning, discretionary investment management, SIMPLE IRA plan advisory, donor‑advised fund portfolio management, and assistance with self‑directed IRAs. As of December 31, 2025 the firm reported roughly $57.9 million in discretionary assets under management, serving about 77 clients with a four‑advisor team.

The firm’s investment process centers on constructing Investment Policy Statements and implementing primarily passive, cost‑aware portfolios using index mutual funds and exchange‑traded funds, with ongoing monitoring, rebalancing and tax‑aware considerations; accounts may be managed on a discretionary or non‑discretionary basis. JFM states it tailors allocations to client goals, life stage, time horizon and risk tolerance and discloses that it serves as a fiduciary for retirement accounts under ERISA/Code standards.

Noteworthy operational features include insurance‑related activities: several firm representatives are licensed insurance agents, the firm provides ministerial administrative assistance for annuity contracts issued by Jackson National (without charging fees), and the brochure discloses that insurance products, including annuities, may be recommended when appropriate. The firm also requires the use of Equity Trust for self‑directed IRAs and manages donor‑advised fund accounts subject to sponsoring‑organization oversight, each of which imposes specific operational constraints and potential conflicts disclosed in the brochure.

Client services

Financial planning Portfolio management

Expertise

Cash flow / budgeting Debt management General retirement planning

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Fee options

Fixed

Fixed fees for non-comprehensive financial planning range from $1,200 to $12,000 per year

Percentage

$0.00 - $999,999.99: 1.00% $1,000,000.00 - $2,999,999.99: 0.75% $3,000,000.00+: 0.50%

Project-based

Hourly financial planning services negotiable up to $350 per hour

Other

Minimum fee: Minimum annual retainer fee of $3,000 for Comprehensive Financial Planning Fee-only: Hourly financial planning services up to $350/hour; Fixed fees for non-comprehensive planning range from $1,200 to $12,000 per year

Main office

701 Dishman Ln, Suite 2

Bowling Green KY 42104

Advisors at this office

4

Most active in

Florida · Indiana · Kentucky · Tennessee · Texas

Also doing business as

H & F Financial Planning · Journey Financial Management, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Grant P

Series 65

Bowling Green, KY

Journey Financial Management, LLC

Grant Patterson is a financial advisor at Journey Financial Management, LLC with two years of industry experience. He holds a Series 65 designation and has prior experience at South Central Bank and Payroll Vault. Patterson is also a licensed life insurance agent in Kentucky, offering life insurance options to clients. Journey Financial Management provides advisory services to individuals, business-sponsored retirement plans, and other entities. The firm focuses on passive, cost-aware investment strategies using index mutual funds and ETFs, tailoring allocations to client goals, life stage, and risk tolerance while serving about 77 clients with a four-advisor team.

Cash flow / budgeting Debt management General retirement planning
user avatar

Richard F

CFP®, Series 63

Bowling Green, KY

Journey Financial Management, LLC

Richard Fontenot is a CFP® with 18 years of experience in financial advising at Journey Financial Management, LLC. He has managed or owned several businesses, including Boxcar, LLC and Banana Stand Ventures, LLC. Outside of advisory work, he is involved in business consulting, insurance sales, and RV rental operations. Journey Financial Management serves individuals, business-sponsored retirement plans, and other entities, offering financial planning, discretionary investment management, and specialized services such as SIMPLE IRA advisory and donor-advised fund portfolio management. The firm focuses on passive, cost-aware investment strategies tailored to clients' goals and risk profiles.

Cash flow / budgeting Debt management General retirement planning
user avatar

Derrick P

CFP®, Series 66

Bowling Green, KY

Journey Financial Management, LLC

Derrick Palmer is a Certified Financial Planner® (CFP®) with 12 years of industry experience. He has worked at Edward Jones for nine years before joining Journey Financial Management, LLC, where he has been an advisor since 2023. Journey Financial Management, LLC provides advisory services to individuals, including high-net-worth clients, business-sponsored retirement plans, and other entities. The firm employs a primarily passive, cost-aware investment approach using index mutual funds and ETFs, tailoring portfolios to client goals and risk tolerance while serving approximately 77 clients with $57.9 million in discretionary assets under management.

Cash flow / budgeting Debt management General retirement planning
user avatar

Andrew H

CFP®, Series 66

Bowling Green, KY

Journey Financial Management, LLC

Andrew Head is a CFP® and Series 66-registered financial advisor with 22 years of industry experience. He has been with Journey Financial Management, LLC since 2010 and serves as an associate professor of finance at Western Kentucky University, where he also directs the Center for Financial Success, a financial literacy outreach initiative. In addition to his advisory work, he is a licensed insurance agent assisting clients with insurance evaluations. Journey Financial Management provides advisory services to individuals, including high-net-worth clients, business-sponsored retirement plans, and other entities. The firm emphasizes passive, cost-aware portfolio management focused on client goals, life stage, risk tolerance, and serves about 77 clients with a four-advisor team managing approximately $57.9 million in discretionary assets.

Cash flow / budgeting Debt management General retirement planning
View complete list of advisors at this firm
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