Journey Financial Management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Journey Financial Management provides advisory services to individuals (including high‑net‑worth clients), business‑sponsored retirement plans, and other entities, offering comprehensive and limited‑scope financial planning, discretionary investment management, SIMPLE IRA plan advisory, donor‑advised fund portfolio management, and assistance with self‑directed IRAs. As of December 31, 2025 the firm reported roughly $57.9 million in discretionary assets under management, serving about 77 clients with a four‑advisor team.
The firm’s investment process centers on constructing Investment Policy Statements and implementing primarily passive, cost‑aware portfolios using index mutual funds and exchange‑traded funds, with ongoing monitoring, rebalancing and tax‑aware considerations; accounts may be managed on a discretionary or non‑discretionary basis. JFM states it tailors allocations to client goals, life stage, time horizon and risk tolerance and discloses that it serves as a fiduciary for retirement accounts under ERISA/Code standards.
Noteworthy operational features include insurance‑related activities: several firm representatives are licensed insurance agents, the firm provides ministerial administrative assistance for annuity contracts issued by Jackson National (without charging fees), and the brochure discloses that insurance products, including annuities, may be recommended when appropriate. The firm also requires the use of Equity Trust for self‑directed IRAs and manages donor‑advised fund accounts subject to sponsoring‑organization oversight, each of which imposes specific operational constraints and potential conflicts disclosed in the brochure.
Client services
Expertise
Fee options
Fixed fees for non-comprehensive financial planning range from $1,200 to $12,000 per year
$0.00 - $999,999.99: 1.00% $1,000,000.00 - $2,999,999.99: 0.75% $3,000,000.00+: 0.50%
Hourly financial planning services negotiable up to $350 per hour
Minimum fee: Minimum annual retainer fee of $3,000 for Comprehensive Financial Planning Fee-only: Hourly financial planning services up to $350/hour; Fixed fees for non-comprehensive planning range from $1,200 to $12,000 per year
Main office
701 Dishman Ln, Suite 2
Bowling Green KY 42104
Advisors at this office
4
Most active in
Florida · Indiana · Kentucky · Tennessee · Texas
Also doing business as
H & F Financial Planning · Journey Financial Management, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
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