Journey Financial Management, LLC logo

Journey Financial Management, LLC

Updated today

Client assets under management

$57,859,656

Clients

77

29% high-net-worth

Advisors

4

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

19

Low

Average account size

$751,424

About

Journey Financial Management works with individual and high‑net‑worth clients as well as business entities, providing comprehensive and non‑comprehensive financial planning, ongoing investment supervisory services, and SIMPLE IRA plan advisory for small employers. The firm offers portfolio management on a discretionary or non‑discretionary basis and documents client objectives and constraints in an Investment Policy Statement.

The firm’s investment approach is grounded in passive, research‑driven strategies that primarily use index mutual funds and ETFs, with asset allocation tailored to each client’s goals, time horizon, and risk tolerance. Financial planning is integrated with portfolio oversight, accounts are monitored on an ongoing basis, and the firm uses data‑aggregation tools to view outside holdings while maintaining fiduciary responsibilities.

Journey’s disclosures highlight several operational features that distinguish it from many peers: several advisers are licensed insurance agents and the firm may recommend commissionable insurance products (including annuities), a relationship the brochure notes and addresses through conflict‑of‑interest disclosures. The firm also discloses principals’ outside real‑estate management and holding‑company interests and requires clients to custody assets with its recommended custodian, operational details that the firm identifies as potential sources of conflicts and manages through written policies.

Client services

Financial planning Portfolio management

Expertise

Passive / index investing

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Fee options

Fixed

Fixed fee for financial planning services ranges from $1,200 to $12,000 per year

Percentage

$0.00 - $999,999.99: 1.00% $1,000,000.00 - $2,999,999.99: 0.75% $3,000,000.00+: 0.50%

Project-based

Hourly financial planning services fee negotiable, not to exceed $350 per hour

Other

Minimum fee: Minimum annual retainer fee of $3,000 for Comprehensive Financial Planning Fee-only: Hourly financial planning fee up to $350/hour; fixed financial planning fees ranging from $1,200 to $12,000 per year

Main office location

Journey Financial Management, LLC

701 Dishman Ln, Suite 2

Bowling Green KY 42104, United States

Number of offices

3

Most active in

Florida · Kentucky · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Grant P

Series 65

Bowling Green, KY

Journey Financial Management, LLC

Grant Patterson is a financial advisor at Journey Financial Management, LLC with one year of industry experience. He holds the Series 65 designation and has worked previously at Payroll Vault, South Central Bank, and Turning Point USA. He is also a licensed life insurance agent in Kentucky, offering life insurance options to clients. Journey Financial Management manages approximately $42.9 million for around 59 clients, providing financial planning, discretionary investment supervision, and SIMPLE IRA plan advisory services. The firm employs a passive, index-focused investment approach primarily using ETFs and mutual funds, with ongoing portfolio oversight and tax-aware implementation.

Passive / index investing
user avatar

Richard F

CFP®, Series 63

Bowling Green, KY

Journey Financial Management, LLC

Richard Fontenot is a CFP® professional at Journey Financial Management, LLC with 17 years of industry experience. He has held ownership and consulting roles in multiple businesses, including Boxcar, LLC, a business consulting firm. Fontenot is also involved in RV rental through Charts on Wheels, LLC. Journey Financial Management serves individuals, high-net-worth clients, and business plan sponsors by providing financial planning, discretionary investment management, and SIMPLE IRA plan advisory services. The firm employs a passive, index-focused investment approach centered on ETFs and mutual funds, with ongoing portfolio oversight and tax-aware implementation.

Passive / index investing
user avatar

Derrick P

CFP®, Series 66

Bowling Green, KY

Journey Financial Management, LLC

Derrick Palmer is a CFP® and holds a Series 66 license with 11 years of industry experience. He has worked at Edward Jones for nine years before joining Journey Financial Management, LLC, where he has been since 2023. Palmer is based in Bowling Green, KY, and is part of a four-advisor team. Journey Financial Management serves individuals, high-net-worth clients, and business plan sponsors by providing financial planning, discretionary investment management, and SIMPLE IRA plan advisory services. The firm employs a passive, index-focused investment approach using ETFs and mutual funds, supported by academic research and data aggregation tools to offer comprehensive advice and ongoing account oversight.

Passive / index investing
user avatar

Andrew H

CFP®, Series 66

Bowling Green, KY

Journey Financial Management, LLC

Andrew Head is a CFP® professional with 21 years of industry experience. He is a founding member of Journey Financial Management, LLC and also serves as an associate professor of finance and director of the Center for Financial Success at Western Kentucky University. In addition to his advisory role, he assists clients with the evaluation and purchase of insurance policies. Journey Financial Management, LLC manages approximately $42.9 million for around 59 clients, providing comprehensive and non-comprehensive financial planning, discretionary investment supervisory services, and SIMPLE IRA plan advisory. The firm employs a passive, index-focused investment approach using ETFs and mutual funds, with tailored Investment Policy Statements and ongoing discretionary oversight.

Passive / index investing
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