Juarez, Andreas

Midwest Guidance LLC is a state-registered investment adviser that provides discretionary investment management to individual and high-net-worth clients. While many firms in its investment-manager category primarily serve pooled or institutional assets, this firm accepts individual (including non-high-net-worth) clients and does not state a formal account minimum.

The firm describes a value-oriented investment philosophy focused on identifying undervalued opportunities through fundamental analysis and may use ETFs, mutual funds, individual equities, and fixed-income securities. Accounts are managed on a discretionary basis, reviewed at least quarterly or when client objectives change, and custody is maintained with third-party custodians (the brochure notes Altruist as the primary recommended custodian).

Noteworthy aspects include the firm’s recent formation and relatively small asset base (under $25 million) and that the principal also operates a separate tax-preparation business, with the brochure stating there are no referral arrangements between the two entities. The firm also emphasizes conflict controls such as a written Code of Ethics, no performance-based fees, no third-party compensation, and a policy that the principal may hold the same securities recommended to clients but will not trade ahead of client transactions.