K2 Financial Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
K2 Financial is a registered investment adviser operating with a team of eight advisors and managing about $191.6 million on behalf of roughly 393 clients. The firm provides wealth and investment management, financial planning, and retirement-plan advisory services (including ERISA 3(21) oversight and 3(38) investment management) for individuals, high‑net‑worth clients, trusts, estates and retirement plans.
The firm generally pursues a primarily long‑term, discretionary portfolio approach while offering non‑discretionary options, using mutual funds, ETFs, stocks, bonds, options and third‑party/independent managers to implement strategies. K2 Financial treats cash as an asset class, uses Dimensional Fund Advisors (DFA) funds on its platform, and has a documented Artificial Intelligence policy that limits AI use to pre‑approved tools with human review and vendor due diligence.
Compared with many team firms, K2 Financial discloses the use of compensated promoters/endorsements to introduce prospective clients and describes affiliated business relationships that can generate additional revenue, including an affiliated tax‑preparation practice and an affiliated insurance agency; certain advisory personnel are also registered representatives of a broker‑dealer. The firm also participates on institutional custodian platforms (Schwab and SEI), discloses past financial assistance related to the purchase of a book of business, and details how those operational and affiliation arrangements may affect product access and client transitions.
Client services
Expertise
Occupation focus
Fee options
Fixed fees for financial planning engagements ranging from $500 to $10,000.
$0+: 0.50% annually (minimum) +: up to 1.35% annually (maximum)
Certain Advisory Persons receive commissions as registered representatives of Lincoln Investment Planning and from insurance sales; these commissions are separate and in addition to advisory fees.
$250 to $400 per hour for financial planning services.
Fee-only: Investment advisory fees typically range from 0.50% to 1.35% annually; fees are negotiable.
Main office
233 South Glendora Avenue
Glendora CA 91741
Advisors at this office
8
Most active in
California · Hawaii · Nebraska · Nevada · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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