Kaplan Wealth Management, Inc.

Kaplan Wealth Management provides financial planning and discretionary wealth management to individuals, trusts, estates and other business entities, managing roughly 287 client accounts with about $88.96 million in discretionary assets under management. The firm offers portfolio management and standalone financial planning and may also recommend insurance or brokerage solutions through its supervised persons.

Kaplan typically allocates client assets among mutual funds and ETFs and, where appropriate, uses Independent Managers, privately placed investments for accredited investors, or algorithm-based model portfolios available through LPL Financial’s Guided Wealth Portfolios. The advisory process begins with a discovery meeting and customized plan, and the firm applies a blend of fundamental and technical analysis to align allocations with clients’ risk tolerance, time horizon and liquidity needs.

Notably, Kaplan is the sponsor and manager of the KWM Wrap Fee Program, under which the firm absorbs brokerage commissions and transaction costs for participating accounts and delivers most portfolio management on a wrap-fee basis outside of the LPL Guided program. The brochure also discloses ongoing operational and platform relationships with LPL Financial (including access to algorithmic models and software) and that several supervised persons are separately licensed as broker‑dealers or insurance agents, which the firm identifies as conflicts it manages.