Keaton Capital Management L.L.C.

Keaton Capital Management L.L.C. provides ongoing portfolio management and advisory services to individuals, high‑net‑worth individuals, trusts, estates, corporations and pension plans. The firm develops individualized investment policy statements, constructs diversified portfolios using equities, ETFs, mutual funds, fixed‑income instruments and REITs, and delivers regular account monitoring and reporting.

Investment decisions are informed by a mix of fundamental, technical and cyclical analysis, with an emphasis on diversification and risk analysis tailored to each client’s objectives and time horizon. Accounts are monitored on an ongoing basis, reviewed at least monthly with formal portfolio reviews and rebalancing conducted at least quarterly, and clients may engage the firm on discretionary or non‑discretionary terms and impose documented investment restrictions.

A notable distinction is that the firm’s principal is also a registered representative of a broker‑dealer and can offer brokerage, insurance and banking products through that affiliation, for which commissions may be earned—a potential conflict of interest disclosed in the brochure. The firm also discloses that it does not participate in wrap fee programs, does not accept performance‑based fees, and maintains client assets at qualified custodians while providing periodic statements for client verification.