Keel Point, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$3,240,736,882
Clients
1,560
Advisors
50
across 11 offices
About
Keel Point, LLC is a multi‑team registered investment adviser managing about $4.07 billion and serving individuals (including high‑net‑worth and family office clients), institutional investors, retirement plan sponsors and corporations. The firm provides discretionary and non‑discretionary portfolio management, financial planning, OCIO and corporate retirement/benefits consulting across a range of asset classes.
Investment decisions are driven by a team‑based blend of fundamental and quantitative analysis that produces strategic and tactical asset allocations implemented through its Core, Fund Strategies, Multi‑Asset, Standalone Tactical and Advisor Strategies programs. Keel Point uses sub‑advisers and co‑management relationships, offers customization (including municipal or socially/Biblically oriented sleeves), and monitors portfolios against benchmarks with periodic reporting.
Keel Point’s business includes several uncommon features for firms of its size: an affiliated broker‑dealer (Keel Point Capital, KPC) and an affiliated insurance agency (Keel Point Insurance Advisors), affiliate trading and trust entities (Keel Point Trading, KP Convexity, Keel Point Trust Company), and adviser roles to sponsored private funds such as Endeavor Private Credit Fund I, LP, KPAM Tactical Alpha and the Keel Point Distressed Access Fund. These affiliated brokerage, insurance and private‑fund activities, together with the firm’s use of pooled vehicles and structures that can generate performance‑based fees and profit allocations, distinguish its operating model from many peers and are addressed through disclosed due diligence and conflicts‑review procedures.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Family Office Services initial setup fee ranges from $20,000 to $75,000; Discovery Profile fee minimum $7,500; Financial plan fees range from $10,000 to $100,000; Family Office Project Special Services fees vary per project.
$0 - $1,000,000: 1.35% $1,000,000.01 - $2,000,000: 1.10% $2,000,000.01 - $5,000,000: 0.85% $5,000,000.01 - $10,000,000: 0.70% $10,000,000.01 - $25,000,000: 0.50% $25,000,000.01+: 0.30%
Family Office Services hourly rates range from $130 to $720 per hour depending on personnel; Financial planning services hourly fees vary based on client needs.
Performance-based fees are charged only for certain clients investing in affiliated private funds; performance fee arrangements vary and are applicable to qualified clients.
Annual Family Office Services fees range from $25,000 to $400,000 payable quarterly in advance as an annual retainer, subject to 5% annual increase.
Account minimum: $50,000
Main office
See office100 Church Street, Suite 500
Huntsville AL 35801
Advisors at this office
23
Offices (11)
Huntsville, AL
100 Church Street Suite 500, Huntsville, AL 35801
23 advisors
Tysons Corner, VA
8065 Leesburg Pike Suite 300, Tysons Corner, VA 22182
12 advisors
Mc Lean, VA
8405 Greensboro Drive, Suite 900, Mc Lean, VA 22102
4 advisors
Brentwood, TN
7000 Executive Center Drive Suite 100, Brentwood, TN 37027
3 advisors
Milford, NH
388 Nashua Street, Milford, NH 03055
2 advisors
Most active in
Alabama · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Illinois · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · South Carolina · South Dakota · Tennessee · Texas · Virginia · Washington · West Virginia · Wisconsin
Also doing business as
Blue Creek · Blue Creek Investment Partners, LLC · Granite Financial Partners · Keel Point Capital, LLC · Keel Point, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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