Keep It Simple Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$71,206,701
Clients
92
21% high-net-worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
92
Very HighAverage account size
$773,986
About
Keep It Simple Financial Planning is an independent registered investment adviser that primarily serves individuals and couples approaching or in retirement and also provides advisory services to employer-sponsored retirement plan sponsors. The firm offers comprehensive financial planning and discretionary investment management, with planning engagements that can be delivered as standalone projects or followed by ongoing portfolio oversight.
The firm’s investment approach emphasizes passive portfolio construction using index mutual funds and ETFs, implemented within individualized investment policy statements that reflect retirement income needs, tax considerations, and risk tolerance. Financial planning work commonly covers retirement distribution strategies, employer benefits and participant education, business and self-employment considerations, and coordination of existing client holdings.
Noteworthy aspects include the firm’s employee-benefit plan consulting and participant-education services — a service set less common among peers — and an active program of public and organizational seminars and an affiliated wealth-education academy. The firm also discloses participation in a third‑party advisory platform network and notes advisor-level training in blockchain and digital assets and a willingness to advise on nontraditional holdings such as cryptocurrency, factors that can influence platform and custodian recommendations.
Client services
Financial planning
Portfolio management
Pension consulting
Selection of other advisers
Educational seminars or workshops
Expertise
General retirement planning
Retirement income strategy
Passive / index investing
Fee options
Fixed fee for financial planning services, generally $4,000 to $10,000, paid in advance.
$0 - $250,000: 1.50% $250,000 - $500,000: 1.25% $500,000 - $1,000,000: 1.00% $1,000,000 - $5,000,000: 0.80% $5,000,000+: 0.65%
Hourly fees range from $200 to $500 per hour for financial planning services, billed as agreed in advance or arrears.
Minimum fee: Minimum annual fee of $12,000 for ongoing advisory and investment management services; may be waived at firm's discretion. Fee-only: Fixed fees for financial planning services generally range between $4,000 to $10,000, billed in advance. Hourly fees range from $200 to $500 per hour depending on scope; billing terms vary.
Main office location
Keep It Simple Financial Planning
134 S. Glassell St., Suite E
Orange CA 92866, United States
Number of offices
1
Most active in
Keep It Simple Financial Planning has reported serving >5 clients in these states in the last 12 months.
California · Colorado · Florida · New York · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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